Getting Clients is a two-part process.
#1 The Strategy (we call this “the what”)
#2 Systematize the Strategy (we call this “the how”)
Most start-up coaches stop after learning the first part and then get frustrated when they don’t get results they were promised. It’s because they forgot to address the second, which is equally as important. You can know the best marketing and client-attraction strategies but if you don’t organize and streamline the implementation of them you will only see minimal results, if any at all.
How do you systematize the strategies? Each marketing strategy you have learned can be broken down into a specific sequence of steps that must be taken. These steps, also called systems & processes, are most effective when they are integrated with each other; like a series of interlocking gears in a well-oiled machine. Each step requires a tool (a person or a software) to accomplish that step.
For example, let’s say “Live Lunch & Learns” will be one of your marketing strategies. You’ve learned from marketing experts the most effective way to promote and deliver an effective lunch & learn (Step 1 in the two-part process). In order to see results from this strategy you must also have the following sequence in place (step 2 in the two-part process):
- collect names
- communicate with potential attendees
- event sign up
- reminder participants of event details, date and time
- follow up with attendees
- schedule sample sessions with hot leads
- convert prospects to paying clients
- present coaching agreement to potential client
- engage new client and get paid for coaching services
The start up coach knows that professionalism is paramount and credibility is vital in implementing each step. Yet you have just hit an extremely messy part of building your business – learning HOW to accomplish all the strategies you’ve been taught.
This is where we see most start up coaches like you get frustrated because you don’t yet have effective systems in place to organize and carry out these necessary steps. Instead of yielding results it triggers more questions than answers.
What is the best way to organize my contacts? What tool should I use to communicate with prospects? How do I send reminders? How can people book sample sessions with me? How do I send follow up messages? And the questions continue to snowball…
Having messy (a.k.a. manual) systems in place can cause important information to slip through the cracks. Not to mention it will leave you personally required to be involved in remembering, monitoring and pushing each step along. This typically can be anything but professional and credible.
Where professionalism and credibility come in to play is when you can streamline, simplify and automate as many of these steps as possible so they happen even if you aren’t there (or you’re skiing in Jackson Hole Wyoming). Systematizing the strategies you’ve learned yields the clients and results you desire.
Are you personally required to be involved for these steps and systems to happen? Or are you ready to stop wasting time and money on things in your business that can (and should) be automated? Check out this month’s “How To Create A Hot Result In Your Business” live-webinar and learn how to use your Coaches Console Free Trial To Get Paying Clients.