Going into the holiday season can often be a challenge for an entrepreneur like yourself, especially if your business isn’t organized with systems and processes. You see the holiday season is a time to be with family and friends and those that are closest to you. At the same time we still need our businesses to work on our behalf, even if we’re enjoying Thanksgiving turkey, spending time with family during Hanukkah or traveling for Christmas.
Over the next 6-8 weeks you will be spending time with your family and not as much time on your business. So I thought I’d share 3 Insider Tips to automate your marketing and streamline your business even during the holidays:
Tip #1: Automate your newsletters for December & January. That’s right. Go ahead and create them NOW before the holidays even begin. Create your December newsletter and schedule it using your Console system for the future send date (if you haven’t already sent it by the time you read this newsletter). And go ahead and create your January newsletter as well and schedule it for a future send date in January.
That way, while you’re traveling, napping from too much turkey or opening your gifts your business is still working on your behalf!
Tip #2: Schedule any coaching sessions through the month of January. Many coaches make the mistake of backing off from scheduling sessions until after the holidays. Instead of waiting, go ahead and make sure you have December & January coaching sessions already confirmed and scheduled on your calendar with any existing clients. Be sure to choose the option to send an automated appointment reminder prior to the session.
So even if there is a big gap of time between the next time you see your clients (or you return from your holiday travels) the reminders will keep you and your clients current and ready!
Tip #3: Create a holiday autoresponder series of 3 messages to send to all your current and inactive clients. Use this time to share your wisdom with your database.
In message #1 share with your recipients one awesome tradition you have in your own life that helps you stay on track with your goals during the holidays. Then include a “Coaching Challenge” in that message and invite them to try the same tradition in their lives and report what they experienced in the client log. Schedule that message to be sent out immediately upon subscribing your active and inactive client groups to the autoresponder series.
In message #2 share your top 3 goals you’ve set for yourself for 2014. Include a “Coaching Challenge” in the message and ask them to share their goals with you. Schedule this to be sent out the week in between Christmas and News Years Eve.
In message #3 ask them what their greatest challenge is in their life. In the “Coaching Challenge” ask them to reply to you with one commitment they’re willing to make to move away from that challenge. Schedule that to be sent out 1 week later (the beginning of January).
You see, by setting up a holiday autoresponder series to communicate with both your active clients and your inactive Clients you keep your current clients engaged throughout the holidays even if they don’t have an actual coaching session with you during that time. And you reconnect with former clients. Often that can create a spark for former clients to re-engage with your coaching services to help them kick off 2014 in an amazing way!
One of the reasons we all got into the coaching business is because it is a deeply rooted passion and a calling. During these holidays don’t let the necessary tasks of that passion overshadow the connections with your family, friends and loved ones. Set up your holiday systems in advance so your business can be working for you… even while you’re enjoying your holiday traditions!