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Archive for April, 2014

Breaking Through Coaching Business Myths & Techno Blocks: Myth #4: Just because you’re a great coach doesn’t mean you’ll be great at running a coaching business!

In this 10-part series, we are exposing The 10 Myths that derail start-up coaches and keep them from fully realizing their passions and profits. In this series of articles we will dive into each myth and turn them around with the truth! By embracing the truths you can locate the courage to move through your fears and breakthrough the blocks in your coaching business!

MYTH #4:  Just Because You’re A Great Coach,
Doesn’t Mean You’ll Be Great At Running A Coaching Business!

Have you heard of the book by Michael Gerber, The E-Myth Revisited?  If you have not read that book, stop reading this article immediately and get that book now.  It was my “bible” for the first two years of my business. I kept it on my desk, referred to it often and used it as my guide.

Here’s the deal.  At this point you’ve gone through your coach training and you’ve most likely even invested in learning the most effective marketing strategies to get clients (or you’re about to).  While all of that is necessary, if you don’t also have an organized back-office it won’t matter how great a coach you are and it won’t matter how great a job you do at marketing. Without organization behind the scenes important information will slip through the cracks, money will be left on the table and people who are ready to hire you will look elsewhere!

The part of your brain that makes you an amazing coach, desiring to serve others and make an impact is the left side of the brain; the creative side of the brain.  That’s why you’re an amazing coach and why it comes naturally to you. You love living in that side of the brain.

The part of your brain that is necessary to organize and run your coaching business (just so you can find clients, support clients and get paid by those clients) is the logical, organized side of your brain; the right side. And typically if you live from your left side you hate anything about organization, structure, administration, systems and processes. BLECH!

However it is this right side of the brain that creates the structure needed for you to thrive as an amazing coach.  So while you may not naturally live from that side of your brain, or like it, you must learn how to navigate it and leverage it.

If you don’t, I highly recommend just taking up coaching as a hobby – you’ll save yourself a lot of money, heartache and it will be a lot easier on your bank account!!!

TRUTH #4: An Organized Business Infrastructure
Is The Secret To Getting Your Talents And Services Into The World! 

Your business is the mechanism by which you get your talents and services out in to the world. Learning to leverage the power of your back-office allows you to confidently show up as the amazing coach that you are.  Learning to leverage the power of your back office allows you to implement and automate everything about your marketing.  You business back-office puts your skills and marketing into action.

We call this the 3-legged approach. Kinda like a stool. If you only have two of the legs you’re gonna fall every time.  When you add that third leg, you’ve got a sturdy foundation from which to build from.  You’re business back-office IS that third leg!

On a scale from 1-10, (1 being “I have no organization in place for my business back-office and 10 being I’m uber organized and everything is automated. I make money while on vacation!) how are you leveraging the power of your back-office?  Are you at all?  If not, that may be why you feel like you’re falling over no matter how much you invest in your coaching skills or the ‘right’ marketing strategies!  Let’s take a look behind the scenes.  If you haven’t already, take this Business Confidence Quiz to see how your back-end looks.

Posted in: Business Operations, Professional Development, Time Management

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