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The Lesson I Learned When Starting My Coaching Business That Took Me To 6 Figures And Beyond!

Over the past 11 years in the coaching industry, I’ve realized there are three components that make a thriving coaching business:

  1. Coaching skills (skills, products, programs) that deliver results
  2. Marketing strategies that are effective
  3. A Business model that operates like a well oiled machine

If any one of these three pieces is missing, you will continue to struggle and flounder in your business.

As I write this, we are right in the middle of our biggest marketing promotion ever (and it’s going gangbusters so far). I was preparing for my day and while I was getting ready I was going through some vital steps that contribute to our success and overall experience of how we arrive at that success. It was in that moment that I remembered there are two more, equally as vital components required for success or none of the other three even matter.

The 4th and 5th vital components: Preparedness & Mindset

Let’s start by looking at the first part: Preparedness

I learned a lesson from Deepak Chopra 10 years ago. He said there was no such thing as ‘luck’ and that luck is defined as ‘’when preparedness meets opportunity.’’ From the moment I heard that statement I adopted it as my own beacon of success. I was going to be the creatrix of my success. Preparedness was my new mantra. And I’ve carried that with me in all things I do as I lead our business and team.

Take this big promotion for example. We started preparing for this one promotion four months ago!!! And our goal was to have everything in place for promotions like this well in advance – no scrambling at the last minute, no procrastinating!! There are thousands of details that must be implemented and overseen in a promotion like this. Without preparedness there is no way we’d be able to surpass our target goals time and time again and deliver outstanding results to the people we serve.

Even if we had the most spectacular program or product that we were offering… even if we had the sexiest back end that was automated and operating like a well oiled machine… even if I was the greatest coach/trainer… if we’re not prepared we’ll have minimal results at best and it would be exhausting!

Last month we hosted a business mastermind with our top JV Partners (referral partners) in Greece as a ‘thank you’ for their support. During one of the masterminds we talked a lot about scaling our businesses for some past six figures, others past seven figures and even some into eight figures while expanding our reach to serve more people and make bigger impacts through our work. And at the core of that discussion was preparedness. The more prepared you are in advance the better the results AND the more fun you’ll have along the way.

You know us… we LOVE to have fun. In fact, if we can’t have fun in business, then we don’t do it. And preparedness leads to bigger, more outrageous fun because we’re not running around like chickens with our heads cut off at the last minute! Preparedness allows us to relax (just a tiny bit) into fun and enjoy our business along the way.

Now I’m not saying that you have to go gangbusters and need to scale your business to this degree. But this same concept applies if you’re just getting started, creating a nice lifestyle business or desire to surge past six figures.

How to have an Exquisite Level of Preparedness:

  1. Pre-Plan. Map out every step, action, and task IN ADVANCE before you ever start implementing anything. For this big promotion, as an example, we had a detailed checklist and a flowchart that outlined every last detail. This became our roadmap for implementation. And we set a timeline, milestone & accountability for each item on the list. You may not think checklists and flow charts are sexy, but they sure do set you free 😉
  1. Team. You may be the entire team in the beginning. If you are not skilled or an expert in a certain role then consider bringing on a team member that is. Always evaluate BOTH the risk of your investment versus your return on your investment. So many folks get lost in just the investment and don’t evaluate what their return on their investment will be. Look at both so you can make a wise business decision (even if it’s a bit risky)
  1. Before you ever start to implement you must take stock in the tools, technologies and resources you have or need to execute your plan. The better integrated these resources are the easier it is for your team to execute in extraordinary ways. If you have clunky resources, the more chance there is for things to slip through the cracks and errors to be made which all impact your end results.

Preparedness, WELL in advance, helps you to create the space or the container by which your results can easily come to you.

Now let’s take a look at the second part: Mindset

Without mindset preparedness may not matter 😉

This was the aha moment I had getting ready this morning. Before I even started my business day I had already taken hot Epsom salt bath, had a delicious breakfast, meditated and went through my morning rituals (candles, cards, essential oils) and had read my ‘Notes From The Universe’ (which I love btw). I had spent a decent amount of time focusing inward and aligning my mindset with my desires and intentions. I set myself up to be proactive in my business for the day!

Without that step things get reversed and my mind takes over… which means that fears get the best of me… which means I end up in reactionary mode… which means that my actions get sloppy…. and it usually means I have a meltdown at some point during the day. Yuck! By taking a focused amount of time each morning to align my mindset I am grounded, peaceful, focused and proactive. I’m less stressed and my body isn’t tense and aching!

Some mornings I may spend 3 hours in my morning rituals before I ever sit down to my desk and computer. Some mornings it may just be 1 hour. But I never leave it out of my morning.

Mindset is what determines HOW you experience your business, projects and day!

My top 10 tools that I reach for to align my mindset:

  1. Dancebreaks – I move my body so I get out of my head
  1. Candles – lighting candles as I set my intentions
  1. Essential oils – applied on each chakra as I state my intentions of the day or project
  1. Spirit at Work cards – to seek guidance beyond me
  1. Notes From The Universe (tut.com) – this is the first email I read when I open my inbox. I secretly think they’re written for me.
  1. Delicious food – I never skip out on any meal; it’s the fuel that keeps me going
  1. Spring Clean – (a tool I learned from my mentor Mama Gena). Kate and I do this every morning to start our day during our big promotion to clear out any gremlins or crap that may be attempting to take our minds hostage.
  2. Connection – I don’t stay isolated. I prioritize quality time with my husband and family. I’m on Skype with our team, connecting with friends and confidants… I get away from my computer and engaged with humans.
  1. Meditation – a favorite app I use is Headspace… it’s great for guided meditation. Silence is where creativity is birthed!
  1. Sleep – in a big promotion like we’re in the middle of, I go to bed early and get good sleep! The gremlins in your mind will tell you that ‘’you don’t need sleep, you’ve got a bazillion details to deal with and you’ve gotta keep working harder and harder, longer and longer to get it all done.’’ WRONG! Quite the opposite is true –I know it seems counterintuitive. But if you’re prepared (see the beginning of this article) then you won’t be cramming in things last minute and you have room for sleep 😉

That’s my list and what works to get my mindset aligned with my business intentions.

What are some of the things on your top 10 that help you with aligning your mindset? Post in the comments below, I’d love to hear what works for you!

Preparedness and Mindset: the key to enjoying your business and serving your clients in greater ways.

And remember, it takes all five components:

  1. Coaching skills (skills, products, programs) that deliver results
  2. Marketing strategies that are effective
  3. A Business model that operates like a well oiled machine
  4. Preparedness and pre-planning
  5. Mindset that is aligned with your intentions.

To the degree that you focus on the 4th and 5th components in your business you will be able to scale your business and realize results beyond your wildest dreams with less effort and often much more quickly!

Setting up, launching, building and scaling your coaching business is meant to be a FUN process and experience!

Are we having fun yet?!

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