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How to Price Programs: A High-Value Nugget from The Coaching Lifestyle Facebook Group

How to Price Programs: A High-Value Nugget from The Coaching Lifestyle Facebook Group

As you plan and launch your coaching business, you’re bound to have questions.

I know an AWESOME place where you can go to get answers: The Coaching Lifestyle Facebook Group.

I want to share with you an example of the depth of support you can receive—at no cost—when you join our community.

I’m going to paraphrase a conversation that occurred in the group when someone recently asked for advice on how to charge for a six-week course.

Ready?

Here we go:

The first step in deciding on pricing for any program is to get absolutely clear on the results someone will experience if they go through the course and play full-out.

What are the promises of this course?

Patricia’s course, Starting Over After Divorce, is designed to provide the following transformation:

During Starting Over After Divorce, Patricia guides participants in getting their lives back on track after a divorce. Her program walks them through the grieving process, challenging their fears, effective communication, problem solving, working out a business relationship with their ex, and co-parenting effectively.

The next step in determining pricing is to identify what the course must entail, or how it must be structured, in order to support someone getting the promised results.

Starting Over After Divorce, includes:

Six weekly, two-hour coaching sessions.

Two monthly support group sessions, two-hours each, after the initial six-course.

Invitations to a monthly live event.


Melinda:

Pricing a program, course, etc., is a three-part process. It’s one part, “What do I want to make?” and one part, “Reverse engineer,” and one part, “Psychology.”

First, start by asking yourself how much you’d like to charge for the program, keeping in mind the transformation you’re promising (I’ve seen successful six-week courses at all price points: $197, $497, $997, and $1997).

When you consider each price point, which one lights you up? Which one makes you squeal? Which one makes you a bit nervous?

Notice how you respond to each of the price points you explore.

 

Next—and this is the most important consideration—look at the results your clients will walk away with. People invest in results (not coaching or masterminds or consultations or group programs).

When you can convey the value of the results, people are more likely to invest.

It’s important to ensure that the value of the results is in alignment with the investment level of the program. In Patricia’s program, for example, she promises participants will “get their lives back on track after divorce.”

How much is that worth to someone?

A lot, right?! $1,000, $5,000 … some people might even say it’s priceless.

So if people perceive that the promise carries a huge value, and the product is priced at $97, then there is a disconnect. This is especially true when the participant is getting direct access to you—the more access, the higher the value.

Keep this in mind as you structure your program to actually deliver the results—and the value—people are anticipating when they pay the investment level you’re asking for.

 

Next, add in some psychology.

The more access a participant has to you, the more they’re willing to invest. Consider whether your clients will get access to you between those weekly and twice monthly sessions. This factors into the price point.

Two important notes about the psychology of selling:

First, pricing an item just below an even number—for example, pricing at $49 instead of $50 or $99 instead of $100—dramatically improves conversion rates because buyers perceive a greater value.

Second, studies show that there are specific breakpoints when it comes to pricing.

These include:

  • $49
  • $97
  • $497
  • $997
  • $1997

In other words, someone is as likely to pay $900 for a program as she is to pay $700. However, that same person may not be willing to break through that $997 price point.

You may be feeling like $997 is too high, and you may feel more comfortable charging $750. The psychology of selling factors in, here, and tells us that a buyer willing to pay $750 is just as willing to pay $997.

Set your price at $997 and add $247 to your bottom line for each sale.

From what Patricia told me, I’d consider pricing Starting Over After Divorce at $497 or $997 with installment options.

Now, consider which of those price points creates the sensation of vomiting.

Pick that one!

I’m serious.

As entrepreneurs, we always undervalue ourselves, our impact, and our services.

But when you can stretch into that price point—the one that makes you want to vomit—your prospects will sense the value of what you’re bringing to the table.

Just as importantly, you’re able to rise to the occasion and bring the absolute best version of YOU and your services to the table. This, of course, only helps your clients get bigger, better results—faster.

Weigh everything I’ve just talked about and select the price point you feel called to select.

And keep this in mind: everything we do in our business is research.

You’ll choose a price, put it out there, see how folks respond, and see how you feel … and you’ll make tweaks and adjustments as necessary for the next round. Give yourself permission and time to research!

 

Finally, ask yourself what you need to set up behind the scenes to create great engagement and a strong onboarding experience, and to offer exquisite client support to help your clients get the best results in the shortest amount of time possible. Make sure your back end is organized to support you in delivering what you promise.


And … that’s it—a real-life example of the kind of support you can expect to receive when you join The Coaching Lifestyle Facebook Group.

Request to join here:

Enjoy The Coaching Lifestyle.

Several people responded to my post saying they’d received so much value:

 

 

 

 

 

 

 

 

 

 

What can YOU gain from the group? Join here to find out:

Keep Your Sanity Intact As You Start And Scale Your Business.

 

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The Importance of Coaching: Stu Has Shown Me That I AM Equipped to Run a Multi-Million Dollar Business

The Importance of Coaching: Stu Has Shown Me That I AM Equipped to Run a Multi-Million Dollar Business

Part Six of Six

A coach can have a huge impact on the lives of his or her clients, and I certainly know that’s been the case for me. I’ve worked with five different coaches. I hired each one for a different reason, at a different time in my life and career.

That being said, the work I did with each coach built upon the work I’d done before. My results have been greater because at each step of the way, I’ve already laid the foundation for further growth and expansion.

Here’s a summary of my experience with my fifth coach:

The Coach:

Stu McLaren

Why I THOUGHT I Hired Him:

When Kate Steinbacher and I launched The Coaches Console, we were essentially two coaches launching a technology company. As time passed, we found that we alternated our focus between coaching and the technology, but we didn’t focus on both at the same time.

As The Coaches Console reached and surpassed the million-dollar mark, we realized we could reach more coaches if we focused on coaching and technology.

That’s where Stu came in. I hired him because he’s successfully built several multi-million-dollar businesses that bring two different worlds together under one business model—and I knew he could help me do the same.  And he is. And it’s going great!

Why I REALLY Hired Him:

You know how you have the reason that you think you do something and then after you move forward, with hindsight, you realize there was a different reason that was necessary but you just weren’t aware of?

That’s what happened when I hired Stu.  The real reason I “needed” Stu became obvious very quickly.  My dad made a comment once and said when describing someone in his community “she is more gifted then she is confident.”  When my dad made that statement, although he was referring to someone else, it rang through my body like a bolt of lightning.  He was describing me and he didn’t even know it.

As I continue to grow my business and move deeper into unchartered territory (I’ve never created a multi-million-dollar business. I’ve never had to assemble and manage a team.”) my confidence continues to take hit after hit. My doubts creep up and sometimes it gets the best of me leaving me paralyzed or succumbing to my resistance.  It wreaks havoc on me as a business owner, as a leader, as a woman.

What Stu actually provides me through his coaching is someone believing in me more than I believe in myself. And to have someone remind me, regularly, that I DO know more than I give myself credit for. That I AM more capable than I realize. Stu is there as a mirror for me to remind me of my own greatness. So often I just need that mirror and that push as I continue to take leaps and bounds outside of my comfort zone (and lead others with me). Through Stu, I’m reminded of and realizing at whole new levels the importance of surrounding myself with those people that will give me that loving push when I most need it.

How He Helped Us:

Under Stu’s guidance, The Coaches Console is simplifying. And by that I don’t mean scaling back!  We are putting in place the next level of systems, processes, and teams so that we can continue to better support our existing clients in even bigger ways to create their business beyond their wildest dreams so they can live the lifestyle beyond their wildest dreams. And we want to scale to bigger levels and reach even more people.

Stu has guided me in defining a simple, consistent “mega brand”: we’ve mapped out a new evolved business model, along with marketing strategies that blend together the different elements of our business. He has helped me refine our current programs, trainings, and offers to reach more people—and to structure those programs, trainings, and offers to ensure our clients get better-than-ever results.  All of that in under 10 months – that’s the power of coaching, support and accountability.

Now, Stu is guiding me as I map out the vision for the next iteration of The Coaches Console. Most importantly, he’s taught me how to replicate the processes I’ve learned so I can use them again and again. It’s like that old saying about giving a man fish versus teaching him how to fish. Stu is teaching me how to fish, so I can reproduce powerful results over and over.

Why He Was Invaluable on My Journey:

I’ve never built a multi-million-dollar business before. I have no idea what I’m doing. Because Stu reminds me of what is possible, that I DO know more than I realize and that I AM capable, my confidence expands daily as I continue moving forward in this uncharted territory. He reminds me of what’s possible, what my talents are, and how they’ll assist me on this journey. He reminds me that I am capable.

And (thank goodness) he brings the fun factor into the serious nature of business growth and working with clients! Because the more fun our clients can have in the coaching and learning process, the more momentum they create, the more wins they experience, and the better results they get.


In Conclusion …

Working with coaches has transformed my life, personally and professionally.

Because you’re a coach, you already know about the benefits of coaching. But what you may not realize is the huge ripple effect that happens when you coach someone effectively; the amazing impact it has on his or her life for years to come.

That’s why, over the course of the next several weeks, I’ll be posting articles that focus on my coaches and what I learned through working with them. Stay tuned!

Meanwhile, comment below:

Have you ever had an experience where you were navigating completely uncharted territory? How did your coach help you remain confident as you did? Or, if you’ve never had a coach, tell me about how you coped as you navigated unknown terrain—and now, from hindsight, what would have been helpful to know in advance, that a coach could have pointed out to you to make this journey smoother?


The Importance of Coaching

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The Importance of Coaching: Justin Taught Me the Seven-Figure Strategy

The Importance of Coaching: Justin Taught Me the Seven-Figure Strategy

Part Five of Six

A coach can have a huge impact on the lives of his or her clients, and I certainly know that’s been the case for me. I’ve worked with five different coaches. I hired each one for a different reason, at a different time in my life and career.

That being said, the work I did with each coach built upon the work I’d done before. My results have been greater because at each step of the way, I’ve already laid the foundation for further growth and expansion.

Here’s a summary of my experience with my fourth coach:

The Coach:

Justin Livingston

Why I Hired Him:

I hired Justin because I needed someone to tell me what to do to reach that seven-figure mark. Michael Port gave us the model, or structure, for The Coaches Console. Regena Thornhauser gave me the feminine, personal development piece.

Then it was time for strategy and implementation.

How He Helped Us:

Bottom line: Justin took The Coaches Console to that seven-figure mark. Using four different strategies, he helped us scale to that million-dollar-mark more quickly than we would have on our own.

Why He Was Invaluable on My Journey:

Obviously, the fact that Justin gave us the strategies and the action plan to get to that seven-figure mark is priceless.

But that’s not why he was invaluable. Justin was invaluable because when he brought me the proposal for our work together, I almost choked on my lunch—the dollar amount he wanted to charge us was more than I’d ever paid for anything.

At first, I was like, “There is no effing way.”

Seriously.

I told him it just wasn’t possible; we just didn’t have that kind of money to invest.

He put together a video and told me the four ways he would show me how to get to seven figures. He said, “Here’s the strategy. You’re a smart woman and I know you can do this on your own. But you’ll do it faster with my help.”

And then he showed me the Return on Investment. It was huge. Our investment paled in comparison to hitting and busting through the seven-figure mark.

Then, he sat back and allowed me to make the choice.

And that’s where Justin was invaluable. In sitting back and allowing me to make the choice, he opened the space for me to shift my thinking.

I had the time and space to turn my definitive statement of, “I can’t afford this,” into a creative statement of, “How can I afford this?”

That spark of creativity allowed me to see beyond the immediate “no money” situation to the potential Return on Investment when new strategies brought in more money than I could imagine.

Instead of letting that kneejerk, “there’s no effing way” reaction stop me from growing, I realized the choice was mine.

Was I willing to change?

Because he laid out the plan, right there in front of me, and I saw the exact strategies—when I’d execute them, how much money each one would stand to create, and when I could expect to see that ROI—I realized that I could afford to invest. It was just a matter of navigating my business to manage my cash flow and make it happen.

And guess what? It worked. Because I asked myself those questions, Justin was able to help us grow to seven figures … fast.


In Conclusion …

Working with coaches has transformed my life, personally and professionally.

Because you’re a coach, you already know about the benefits of coaching. But what you may not realize is the huge ripple effect that happens when you coach someone effectively; the amazing impact it has on his or her life for years to come.

That’s why, over the course of the next several weeks, I’ll be posting articles that focus on my coaches and what I learned through working with them. Stay tuned!

Meanwhile, comment below:

How has your investment in working with a coach paid off? I’d love to hear about your ROI. What is something that you’ve implemented as a result of working with your coach that produced a significant return on your investment? How did it impact your life or business? And if you haven’t worked with a coach, tell me about how you’d like your investment to pay off, in your business.


The Importance of Coaching

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The Importance of Coaching: Regena Helped Me Evolve into the Woman I Needed to Be

The Importance of Coaching: Regena Helped Me Evolve into the Woman I Needed to Be

Part Four of Six

A coach can have a huge impact on the lives of his or her clients, and I certainly know that’s been the case for me. I’ve worked with five different coaches. I hired each one for a different reason, at a different time in my life and career.

That being said, the work I did with each coach built upon the work I’d done before. My results have been greater because at each step of the way, I’ve already laid the foundation for further growth and expansion.

Here’s a summary of my experience with my third coach:

The Coach:

Regena Thomashauer

Why I Hired Her:

I hired Regena because I knew I needed to evolve as a woman in order to cross the seven-figure mark in my business. It’s not about the millions; it’s about who you become on the way to making millions. The leader of a five-figure business is not the same person as the leader of a six-figure business. The leader of a six-figure business is not the same person as the leader of a seven-figure business.

How She Helped Me:

I knew my big business vision—to cross the seven-figure mark and to impact thousands—and I knew I needed to evolve on a personal level: intellectually, emotionally, spiritually, and energetically.

I also knew that what got me to where I was before I hired Regena would not get me to where I wanted to be.

When I first enrolled with her—with the feminine-centered concept of personal development in mind—my husband asked me why I was signing up. He said I was already an amazing woman, and wondered why I needed this work.

He had a point: at the time (nine years ago), my life was a 10 out of 10. Every part of it was off-the-charts amazing. I was newly married. My coaching business was thriving. I was going on incredible adventures.

But here’s what I told him: I was afraid that if I didn’t pay attention, I’d start to take all that awesomeness for granted and it would fade. I didn’t want that to happen.

Regena had more knowledge than I did at the time about what it means to live fully as a woman in this world. I knew she could help me define my next level 10, for my life and my business. And that’s exactly what she did.

She expanded my knowledge and my capacity as a woman so I could continue to create the life beyond my wildest dreams. As my capacity grew—as a woman—so could my vision, mindset, and leadership as a business owner. They went hand in hand.

Regena gave me the tools and training to evolve with my business, in order to continue the growth I’d already created. This personal exploration was very much rooted in feminine energy.

Why She Was Invaluable on My Journey:

First, Regena taught me that people stop evolving when they focus on strategy but leave out personal development. That lesson is profound. It’s one of the biggest keys to success. 

In addition to that critical golden nugget of information, she gave me the tools and training necessary for me to become a woman capable and equipped to lead a seven-figure business, and be an inspiring leader for the team that makes all the magic happen. I can use those tools to continue to evolve over time—and that is invaluable.


In Conclusion …

Working with coaches has transformed my life, personally and professionally.

Because you’re a coach, you already know about the benefits of coaching. But what you may not realize is the huge ripple effect that happens when you coach someone effectively; the amazing impact it has on his or her life for years to come.

That’s why, over the course of the next several weeks, I’ll be posting articles that focus on my coaches and what I learned through working with them. Stay tuned!

Meanwhile, comment below:

Share a piece of personal development advice you’ve received as part of personal (or business) coaching. How did that advice shape your journey? If you’ve never had a coach, share a piece of advice you’ve heard from someone you consider a mentor, and how does that nugget of wisdom impact your life today?


The Importance of Coaching

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The Importance of Coaching: Michael Showed Me How to Turn My Plan into Reality

The Importance of Coaching: Michael Showed Me How to Turn My Plan into Reality

Part Three of Six.

A coach can have a huge impact on the lives of his or her clients, and I certainly know that’s been the case for me. I’ve worked with five different coaches. I hired each one for a different reason, at a different time in my life and career.

That being said, the work I did with each coach built upon the work I’d done before. My results have been greater because at each step of the way, I’ve already laid the foundation for further growth and expansion.

Here’s a summary of my experience with my second coach:

The Coach:

Michael Port

Why I Hired Him:

Kate Steinbacher (my friend, former coach, and business partner and co-founder of The Coaches Console) and I hired Michael because we were just starting out in The Coaches Console, and we needed clarity on what kind of business we actually had.

We were coaches, coaching others, and had only ever had a coaching business providing coaching services. Then, we launched our software and technology and offered that to coaches. Running a technology was a whole different model that required a different mindset and skillset. It was a whole different landscape, and we needed help getting clear on our business model.

We were the proud owners of a tech company—but we were coaches, not techies.

How He Helped Us:

Michael helped Kate and I get clear on our business model so we could grow it.

He helped us with visioning and business planning; more specifically, he guided us in the powerful process of figuring out which specific tasks we needed to complete in which areas to translate our business plan into reality.

Finally, he introduced us to our programmer, who eventually became our Chief Technology Officer.

Why He Was Invaluable on My Journey:

Michael was invaluable on my journey because he gave us the clarity we needed to identify what, specifically, we brought to the market, and how, specifically, to use it to reach our mission.

One of the greatest lessons Michael shared with me (and that still impacts my business and life 12 years later) was: “Become profoundly comfortable with the discomfort of being an entrepreneur.”

He coached Kate and I through what it really means to live as an entrepreneur: to be a leader and to show the way, to take risks, and to continually improve while creating the discipline to navigate yourself (with support) toward your dreams and goals.


In Conclusion …

Working with coaches has transformed my life, personally and professionally.

Because you’re a coach, you already know about the benefits of coaching. But what you may not realize is the huge ripple effect that happens when you coach someone effectively; the amazing impact it has on his or her life for years to come.

That’s why, over the course of the next several weeks, I’ll be posting articles that focus on my coaches and what I learned through working with them. Stay tuned!

Meanwhile, comment below:

When you worked with a coach, how did he or she help you overcome one of your biggest obstacles, and what impact did that have on your life as a result? Post below and let’s celebrate together! If you haven’t worked with a coach, post below and let me know how you could imagine a coach (as a guide, accountability partner, confidant, and trusted resource) helping you to overcome an obstacle you’re facing now. What would that mean for your life and business?


The Importance of Coaching

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The Importance of Coaching: Kate Gave Me Possibility, Accountability, and Encouragement

The Importance of Coaching: Kate Gave Me Possibility, Accountability, and Encouragement

Part Two of Six.

A coach can have a huge impact on the lives of his or her clients, and I certainly know that’s been the case for me. I’ve worked with five different coaches. I hired each one for a different reason, at a different time in my life and career.

That being said, the work I did with each coach built upon the work I’d done before. My results have been greater because at each step of the way, I’ve already laid the foundation for further growth and expansion.

Here’s a summary of my experience with my first coach:

The Coach:

Kate Steinbacher, co-founder of The Coaches Console

Why I Hired Her (Twice):

The first time: When I was still in Corporate America, I hired Kate—my ski buddy—as a life coach. Recently divorced, I was on my own—and for the first time in a long time, I had to figure out what I wanted. I felt like I had all the pieces to my life … but I didn’t know how to put them together. I felt uncertain and scrambled.

The second time: When I got fired, I knew I didn’t want another job. I wanted to pursue my hobby—coaching—and turn it into a business.

How She Helped Me:

The first time: Kate helped me put all those pieces together and discover that not only did I love coaching, but also that it is my zone of genius.

The second time: Kate helped me get clear on the pieces I needed to turn my hobby into a business, and then she gave me a sense of possibility—and accountability—to make it happen (and it didn’t hurt that she made it fun, too).

Why She Was Invaluable on My Journey:

Kate was and is valuable on my journey because she helped me get clear on the fact that I wanted to get unstuck and move forward with the mantra, “Go big or go home” … and on how to do that.

More than anything, though, Kate’s encouragement was and is invaluable. So often in pursuing the launch and growth of my business, I hit dead ends, encountered areas I didn’t know anything about, or felt like the whole thing was impossible.

In those dark moments, Kate’s coaching allowed me to quiet my doubts and fears so my courage was just one degree louder … loud enough for me to continue moving forward on my journey.

I’m confident that without her encouragement, I would have fallen prey to my fears and doubts. I would have given up, retreating to the safety of my comfort zone.

I’m also confident that if I had given up and had found another job, I would have loved it and I would have been happy (that’s just how I roll).

But through Kate’s coaching, I surpassed happy and made it to fulfilled, ecstatic and empowered about my business, my life, and myself as a woman. That’s way better than “happy”!

One of the lessons Kate taught me early on in my business and in my coaching was to never ask my clients to do anything I hadn’t done myself or wasn’t willing to do. This has been an integral part of my life and business, and helps me continue to walk my talk and practice what I preach 15 years later.


In Conclusion …

Working with coaches has transformed my life, personally and professionally.

Because you’re a coach, you already know about the benefits of coaching. But what you may not realize is the huge ripple effect that happens when you coach someone effectively; the amazing impact it has on his or her life for years to come.

That’s why, over the course of the next several weeks, I’ll be posting articles that focus on my coaches and what I learned through working with them. Stay tuned!

Meanwhile, comment below:

What was one valuable lesson you learned from your very first coach that still impacts your world today? And if you haven’t worked with a coach, that’s okay (for now). Post below about how you think a coach might be able to support you in reaching a goal or a dream you have for your life or business.


The Importance of Coaching

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The Importance of Coaching: Two Things I Never Go Without

The Importance of Coaching: Two Things I Never Go Without

Part One of Six.

As The Coaches Console business grows, so does the community (which I absolutely LOVE—only in my wildest dreams did I imagine building a community of amazing coach-preneurs passionate about changing the world!).

As more and more coaches join The Coaches Console family and I share parts of my story, I find that they’re curious about my own path—from being let go at my corporate job to becoming the co-founder of a business that’s getting the world coached one person at a time—while climbing steadily beyond seven figures.

As is my nature, I’ve spent some time thinking about the “how” behind the journey thus far, looking for a way to systemize it (you know by now that I LOVE systems, right?).

My thinking revealed an interesting pattern, which is that there are two things I never go without:

A mastermind

A coach


Mastermind

A mastermind is a community of like-minded and like-spirited people who are on a journey similar to yours. Masterminds meet regularly (in person or virtually) to share ideas about challenges, strategies, and wins.

In every mastermind experience I’ve had, I’ve found a safe, confidential place to show up not knowing, ask questions, research, and enjoy mutual support.

As a coach-preneur, you’re facing two distinct situations.

First, entrepreneurship can be lonely, because it’s akin to a personal development journey. In order to grow your business, you have to face your greatest fears, and conquer them. Having the support and understanding of a group of people who have completed—or are currently traveling—that same journey is invaluable.

Which brings me to my second point: as an entrepreneur offering your services to your community and your clients, you’re farther down the personal development path. Therefore, when you’re wearing your coach-preneur hat, you’re constantly in a leadership position.

However, when you join a mastermind, you become part of a group of people accustomed to being in that leadership position. Your fellow mastermind members are having experiences similar to yours. In this situation, then, you don’t always have to be the leader … you can learn and lead at the same time, and relax into the mastermind without worrying about whether you seem “polished” or “like you know what you’re talking about.”

In addition to the emotional benefits of joining a mastermind, there are skill-related benefits, too. Each member of a mastermind group brings unique skills and experiences to the table. Therefore, I am constantly learning—and sharing my own lessons.

The longer I’ve been in a mastermind group, the better results I’ve gotten in terms of new knowledge, emotional support, bigger goals and visions, and creative solutions. And did I mention friendship?

There’s nothing like a warm, nurturing group of people who believe in you to lift you up as you do the same for them.

And you know this! Because you’re a treasured member of The Coaches Console community, where brilliant, passionate coach-preneurs come together to share ideas, offer advice, and lift each other up!


Coach

The brilliant people in my mastermind group always give me great ideas and advice, and sometimes I need clarity on how to take what I learn and translate it to my business. The accountability is great, too.

Because I’m a coach, I place tremendous value on walking my walk.

I know coaching works. I know I need a coach, especially because I want to move as quickly as possible as I strive to make my vision—getting the whole world coached—a reality.

My own coaches have helped me:

  • Gain clarity about how to move forward from being divorced and fired to starting my own coaching business … in essence, by taking all the pieces of my life and put them together to figure out how to move forward.
  • Fine-tune the plan for my business so I could get unstuck when I hit a plateau and couldn’t get past a certain number of clients or a certain revenue point, no matter what I tried.
  • Become the person I needed to become to lead the business I wanted to create.
  • Understand the meaning behind the metrics and measurements in our business, and use those to adjust The Coaches Console business model so it could finally reach the seven-figure mark.
  • Develop confidence when navigating the management and growth of a multi-faceted company I’ve built so far, so it could become even more efficient and effective.

Overall, the five people I’ve hired as coaches have guided me toward greater clarity and efficiency, so I continue to grow and expand as I reach one goal and set another, bigger, brighter one.

They’ve helped me become a better version of myself, so I could create a better version of my business.


In Conclusion …

Participating in a mastermind group and working with coaches have revolutionized my life, personally and professionally.

Because you’re a coach, you already know about the benefits of coaching. But what you may not realize is the huge ripple effect that happens when you coach someone effectively: the amazing impact it has on his or her life for years to come.

That’s why, over the course of the next several weeks, I’ll be posting articles that focus on each of my coaches and what I learned through working with them. Stay tuned!

Meanwhile, comment below:

Do you have your own coach? If so, what is one way he or she has impacted your life or business? I’d love to hear from you.


The Importance of Coaching

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The Truth About Why You Don’t Have Time to Start Your Coaching Business

 

I can’t tell you how many times I’ve entered into a conversation with a coach who says she wants to start her coaching business, but she “doesn’t have time.”

Does this sound familiar?

You have a full-time J-O-B. You have a spouse and kids and friends. You have errands and cooking and dishes. You have to get an oil change. And if it’s an oil change this week, it’s a doctor’s appointment next week, and a filling the following week.

Life is busy, and starting your own business seems insurmountable, given all the time constraints you face.

If you’re here, I consider you one of my unofficial coaching clients. So today, you can expect to get a little tough-love-style coaching. (You’re welcome. 🙂 )

If you don’t think you have enough time to start your business, you’re wrong. (I know. Ouch. But stick with me.)

This is NOT an issue of time management. It’s an issue of priorities.

You see, time is your most precious commodity. It’s a non-renewable resource.

You give your time to the things you consider most important.

Sometimes, when you’re not paying attention, your calendar gets full with the “external.” Maybe a friend invites you to lunch and you pencil it in. You realize you’ve run out of milk and you have to run to the store. You volunteer to run a bake sale at your kids’ school, and that’s an hour out of your day. See where I’m going with this? We allow outside influences (friends, family, boss, kid-related activities and events, etc.) to add countless items to our calendar all the time.

In cases like these, life happens TO you. It really can feel like you don’t have time to think about, focus on, or (especially) work on your business.

Don’t worry, there is good news in all of this: you can regain control of your time and your life. And you can make the time to work on your business.

It’s all about priorities.

Here’s a simple exercise for determining where your priorities are now, whether they align with what you want them to be, and how to adjust them if they don’t.

 

 

Identify What’s Most Important to You.

 

I always love a good brain dump! Take a few minutes to write down the things that are most important to you, right now. These may take the form of goals, like running a marathon or starting your business, or activities, like spending time with your family or exercising. Then, prioritize them. Put a #1 next to the item that’s absolutely the most important to you, and go from there.

 

 

Identify Your Current (Real) Priorities.

 

When I say, “Identify your current priorities,” I mean, figure out where you’re investing your time. Look at your calendar or schedule for the past several days or week, and write down the three activities on which you spend most of your time.

 

 

Compare Your Current Priorities with the Priorities You Chose in Step 1.

 

Once you know where you’re investing your time, evaluate whether those activities are in alignment with the most important things in your life.

 

If your current priorities align with the three most important things in your life, that’s great! And if your business isn’t on either list, that’s okay—now may not be the right time for your business.

 

On the other hand, you may identify your top three priorities and realize they’re not the most important things in your life right now.

 

 

Adjust Your Schedule.

 

Becoming conscious of where you’re investing your time versus where you should be investing your time, if you want to focus on your priorities, is an important step toward making time for what truly matters to you.

 

Now, it’s time to make changes to your schedule that empower you to give time to your true priorities.

 

Here’s another piece of coaching: you may need to let go of some things that are not easy to let go of.

 

  • For example, if you’re accustomed to working 8 a.m. to 8 p.m. in your day job, consider working 8 a.m. to 6 p.m., and working on your business for those two remaining hours.
  • If you’re accustomed to waking up at 7 a.m. to start your day, get up at 5 a.m.
  • Take shorter lunch breaks.
  • Spend a couple of hours every weekend morning working on your business.
  • Say no to lunch out, so you can work on your business during day-job lunch breaks.

 

I’m telling you, this works.

A recent graduate of our Easy Breezy Coaching Business Bootcamp was supporting her husband, and they had three kids under seven and a fourth on the way. Her business was a top priority, so she got creative and resourceful and was able to get her business up and running by fitting entrepreneurship in with her family (and other) responsibilities.

 

A current Bootcamper has two kids, a full-time job, and a part-time job. She’s supporting her husband. Getting her business up and running is a priority. That’s why she finds time to work on it! She wakes up earlier, takes shorter lunch breaks, and finds little chunks of time—because it’s important to her.

 

Even small chunks of time can yield amazing results. (Think about how much you get done in an eight-hour period before you go on vacation!)

 

 

Repeat This Mantra:

 

“I have all the time I need for my priorities.”

 

 

 

Work It!

 

Once you get used to prioritizing and setting your schedule around your priorities, you’ll be amazed at how much you can get done.

 

I’d love to hear from you!

 

Post in the comments below: right off the bat, can you think of anything you’re spending your time on, that’s not actually one of your priorities?

Posted in: Time Management

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7 Key Distinctions Between Hobbyists and Business Owners

7 Key Distinctions Between Hobbyists and Business Owners

Understanding the distinction between a hobbyist and a business owner is a crucial step in your entrepreneurial journey. This single insight can seriously impact the level of success you experience in your business and with your coaching!

Failing to understand it may cause you to hit the upper limits of your success without your even realizing it … and no matter how great your efforts, you will not see the results you desire. (Cue the ominous-sounding “dun dun dunnn.”)

But you can ensure you’re taking your coaching from hobby to profitable, thriving business by following the steps of the entrepreneurial journey outlined below, which I like to describe as rungs on a ladder:

Technician

Hobbyist

Business Owner

CEO

Shareholder

Rung 1: A technician typically someone who secures a job doing something she’s really good at, and that she truly enjoys doing.

Rung 2: A hobbyist. Most coaches/entrepreneurs have the courage to move beyond Technician, to Hobbyists, and that’s where they often get stuck. They fail to move on to the next rung: Business Owner.

Why?

Because while they set goals and intentions as Business Owners, they operate from the mindset and commitment levels of Hobbyists.

Here’s the great news:

When you can bring your mindset and actions into alignment with your goals and intentions, you can finally move from Hobbyist to Business Owner … and reap the rewards, which include increased cash flow, greater fulfillment, and more FUN!

As a quick note, neither Hobbyist nor Business owner is “good” or “bad,” “right” or “wrong.” They’re just two different ways of running a business.

The point here is that to achieve the level of success you desire, your mindset must align with your goals and intentions. When you create this alignment, you experience peace, results, and happiness.

Take a look at the following chart, which outlines the distinction between Hobbyist and Business Owner in several key areas of a business.

 

business-vs-hobbylist-Long-version

Thanks to all of the above, Business Owners coach more clients, make more money, and make a far greater difference in the world.


Now, both Hobbyists and Business Owners can be great coaches.

They just have different mindsets, actions, and goals for their business.

So let me ask you an important question:

Are you reaching the level of success you desire? Are you making the impact you want to make?

If you are, then exactly where you are is perfect, whether you’re a Hobbyist or a Business Owner.

If you’re not, take a closer look at the distinction between Hobbyist and Business Owner to identify where you are and where you want to be.

Then, place your attention on closing that gap, by leveraging your time and resources to get the best possible results. Create systems that generate consistent outcomes in each specific area of your business (list-building, enrolling, onboarding, supporting, etc.).

How do you leverage your time and resources? Ask yourself how you can streamline, organize, and/or automate your business’s back-office tasks so you can free up your time to focus on doing what you love while powerfully serving more clients and scaling your business.

As you move up to the next rung of the ladder on the entrepreneurial scale, you’ll start experiencing the level of success you envision for yourself, while having the desired impact you wish to have on this world.

Sounds pretty awesome, right?

I’d love to hear from you, now! Which of the seven distinctions I mentioned above is getting in the way of you being the best business owner you can be, keeping you “stuck” on a certain rung of the ladder? Share your answer in the comments section below!

 

Posted in: StartUp Coach

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How Many Technology Platforms Do You REALLY Need? 9 Factors to Consider When It Comes to Choosing the Technology to Streamline, Organize, and Automate Your Business

Ah, technology.

If you’re running a coaching business in today’s world, you can’t live without it.

And while your rational mind may tell you technology has the potential to streamline, organize, and automate your business, your emotional mind may feel a bit intimidated by the idea.

You need technology for so many different elements of your business: your website, lead generation, marketing, emailing, your calendar and appointment scheduling, client management, and your shopping cart.

It can be overwhelming to think about how you’re going to get ALL of these platforms set up in the first place, and then, how they’ll work together, and how you’ll find the time to manage them all.

The whole point of technology is to streamline your business so you can focus on coaching—but from where you’re standing right now, it may feel like handling the technology is a full-time job, in and of itself.

The good news is that it doesn’t have to be.

You can choose the right technology to streamline, organize, and automate your business—without feeling overwhelmed.

And it’s key to get it all set up in advance, before you even start getting clients. After all, if you’re not set up to support your new client, how long do you think he or she will stay a client?

Because that’s so important, I want to make sure you have everything you need, now.


Here are nine factors to consider when you’re selecting the technology to power your business:

Can it be integrated?

What resources are necessary for managing it?

Is it designed for a service-based industry?

How complex is the setup?

Does it offer ongoing/post-setup support?

Does it offer community and resources in addition to technological support?

How much does it cost, and what is and isn’t included?

Is it overkill?

Can it offer a one-stop shop?

 

Can it be integrated?

If you’re using more than one technology, ensuring they’re integrated—that they can talk to each other—is a huge must. For every technology you add to your business, you add a layer of complexity.  If they’re not integrated, you’ll spend countless hours entering data multiple times, repeating yourself, making sure nothing slips through the cracks, and switching back and forth between platforms.

The Coaches Console is fully integrated.

The Coaches Console IS integration. Not only does it include technology for each element of your coaching business, but it also integrates those technologies, which means they talk to each other so you don’t have to be the go-between. It also integrates with merchant accounts such as PayPal, and lead generation tools like Leadpages—which means the data you enter into one platform automatically passes through to the separate technology. You don’t have to do anything with it! At every step of the way, from marketing to lead generation to conversion to support to follow-up, The Coaches Console keeps track of everything, so you don’t have to!

 

What resources are necessary for managing it?

Some of the technology platforms out there require a VA (or a team of VAs) to run them—which means you may need to outsource the running of these platforms to an expert (or more than one expert). So not only do you have to pay for and manage the technology, but you also have to spend time and money paying for the VA to operate it.

The Coaches Console is easy-breezy to manage.

The Coaches Console is designed by coaches, for coaches, which means you don’t need to be tech-savvy to manage it. In fact, if you can operate a Word type of program, or Gmail, or even a smartphone, you’ll feel tech-comfy when it comes to using TCC! Although you can hire a Coaches Console Certified VA to manage it for you efficiently and effectively (which we consider a nice bonus!), you don’t have to. Many of our coaches manage the platform themselves in just a few hours per week.

 

Is it designed for a service-based industry?

Technology platforms that are not designed specifically for a service-based industry like coaching (or similar service-based practices) often don’t include the mechanisms you’ll want to use to build and run your service-based business. They may have tons of bells and whistles, but in many cases those bells and whistles are impressive only for other industries (such as brick-and-mortar businesses or businesses selling physical products).

The Coaches Console is designed with coaches and service-based practitioners in mind.

Like we said before, The Coaches Console is designed by coaches, for coaches. We know which list-building funnel, sales funnel and conversion process work for our industry, and we not only designed our platform with those in mind, but we’ve also prepopulated and preuploaded it with over 20+ templates, agreements, messages, opt-in pages, forms, documents, products, and lead magnets that you need to build your list, convert prospects into paying clients, and support your clients exquisitely, to better ensure they get results!

 

How complex is the setup?

If you’re just launching your coaching business, the prospect of Getting Started—i.e. the initial setup of the technology for your website, funnels, support systems and so on—may feel overwhelming.

Some of the technology platforms you’re considering may require expert setup. You may have to hire a website designer or computer programmer. Others are really user-friendly and you won’t need any help at all.

The Coaches Console offers you options, based on how much or how little help you want or need.

If you’re comfortable with technology, you can set it up yourself! It’s completely user-friendly, and tons of people have gone this route and loved it. If you want a little help and a lot of love, you can join us for our Easy-Breezy Coaching Business Bootcamp, where we walk you step-by-step and click-by-click through getting everything set up, and we share some kick-ass business strategy (also known as Best Practices) with you. Or, we can do it FOR you, so that it’s all set up and ready for you to use! (Because it’s user-friendly, additional support is not required; this is just one more option we give you, so you can choose HOW you want to experience the set-up of your business.)

 

Does it offer ongoing/post-setup support?

Each platform offers a different level of support, and before you choose a technology platform, it’s great to get an idea of how much is available to you. You may or may not anticipate needing support at this point, but things can change as your business grows.

The Coaches Console offers ongoing support, in many forms, at no additional cost.

The Coaches Console offers multiple types of support and many ways to experience that support: live implementation calls to get you started, live chat to support you as you need it, a searchable knowledge base, video tutorials and FAQs, and weekly live trainings—all at no additional cost.

 

Does it offer community and resources in addition to technological support?

In order to make the most of a technology you bring on to your business, you must know the best practices and strategies that will optimize it and bring you awesome results. So, ask yourself whether you’re getting anything beyond the technology you plan to use. For example, does the provider offer an online group or a forum where you can ask and answer questions? Does it give you education and guidance on those best practices and strategies you can use to optimize it and get the results you want and need?

The Coaches Console offers a supportive, friendly community to address technology, business, lifestyle, and mindset. It’s everything you need to create a business beyond your wildest dreams, so you can live a lifestyle beyond your wildest dreams!

We offer a Coaching Lifestyle Facebook group (where we focus on Body, Mind, and Business), as well as private Facebook groups for members and Bootcampers. It’s all relevant to all the aspects of success as a coach—not just technology.

 

How much does it cost, and what is and isn’t included?

Many of the program out there start relatively cheap, but as you’re successful and grow your list and make more money, they become more expensive. What you pay for is directly tied to how successful you are—the more successful you are, the more you pay. For example, your investment might increase as you add more contacts to your list, sign more clients, or process more transactions. This means you may end up paying significantly more for a certain technology later.

You also want to pay attention to any initial startup fees, and whether or not there is an ongoing maintenance fee, beyond the fee for the platform itself. Be sure to inquire about these types of “hidden” costs, to avoid any surprises in your bank account when your payments are processed!

With The Coaches Console, you pay a flat fee, no matter how big your business gets.

As your business grows, you can rest assured that your investment level for The Coaches Console won’t.

 

Is it overkill?

As we mentioned before, some technologies were developed around the needs of businesses other than service-based businesses. Therefore, they may include (and charge you for) elements you don’t actually need. For example, some shopping technologies offer a great way to get paid, but because they want to cater to so many different types of businesses, they include many elements you’ll likely never use as a coach (but you’ll still pay for them!).

The Coaches Console offers everything you need, and nothing more.

Because The Coaches Console is developed by coaches, for coaches, it includes exactly what you need, and nothing more. And you pay for a single fee for everything: website, list-building funnels, converting features, client support, and getting paid.

 

Can if offer a one-stop shop?

When you implement several different technologies, you have to install, learn, manage, and pay for several different technologies. While each one may handle a different aspect of your business well, you’ll have to handle each of them separately. This often means you have to enter the same data and information separately (and when it changes, you have to make the change separately)—and this is where things fall through the cracks if you forget one technology. Obviously, this approach requires you to expend time, energy, money, and resources separately. Each technology adds a layer of complexity to your business management experience.

The Coaches Console is a one-stop shop where you can handle everything related to your business, all in one place.

As we mentioned in Consideration 1, The Coaches Console is fully integrated. All the different components communicate with one another, and, even more importantly, you can manage your entire business from this one place. This saves you so much time, money, energy, and possible aggravation, and it ensures none of the finite details slip through the cracks.  It’s simple, and as Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”


 

In Conclusion …

The Coaches Console is an integrated technology, created by coaches, for coaches, that includes software to manage your:

MARKETING & BRANDING:

Website
Templates
Landing Pages
Newsletters

LIST BUILDING:

Contact Management
Opt In Pages
Autoresponders

CONVERTING:

Scheduling for sample sessions
Appointment reminders
Forms

EROLLING:

Electronic Client Agreements

ONBOARDING & ENGAGING:

New Client Autoresponders
Invoicing
Billing
Shopping Cart

SUPPORTING:

Secured Client Data
Forms & Documents
Course & Content Delivery
Private Member’s Portal

OTHER:

Reporting
Training & support
Security & Compatibility
Business Building Community Forum

 

And it is designed to work on computers and mobile devices, which means that you and your clients can use it anywhere, and at any time.

Many consider The Coaches Console to be a one stop shop: their business in a box!

Plus, we offer you an amazing set of resources, for the technology and for your personal journey as a coach, to ensure you have everything you need to make the impact about which you’re passionate and to enjoy the freedom and fun of entrepreneurship!


 

Again, as a quick recap, here are the nine questions to ask yourself as you consider each of the various technology platforms you’ll use to help you make an AWESOME impact and achieve that freedom you want and deserve:

  1. Can it be integrated?
  2. What resources are necessary for managing it?
  3. Is it designed for a service-based industry?
  4. How complex is the setup?
  5. Does it offer ongoing/post-setup support?
  6. Does it offer community and resources in addition to technological support?
  7. How much does it cost, and what is and isn’t included?
  8. Is it overkill?
  9. Can it offer a one-stop shop?

Finally, I’ll take a few moments to reiterate how crazy-amazing-sexy it is to have one integrated platform to handle all the behind-the-scenes details of your business.

Imagine having one piece of technology to install and manage—a single place from which to operate your entire business. Imagine how much time, money, and energy that would save you … and consequently, how much time and energy you could devote to coaching your clients and powerfully supporting them.

That piece of technology IS The Coaches Console. It’s one integrated platform where you can manage every detail of your coaching business, in an experience that is seamless and fun for you and your clients.

Comment below with the top 1-3 considerations that are lacking in your business right now … those that, when you make a few minor adjustments, could free up your time, money, energy and resources to focus on doing what you love. If you haven’t joined the private Coaching Lifestyle Facebook group yet, do so now! Just follow this link, click “Request to Join,” and we’ll get you added ASAP.

Request to join!

 

Posted in: StartUp Coach

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