“Must keep moving one step at a time ! [In Bootcamp], I gained clarity on my Niche and now I have a website I am feeling great about.”
Presenting Bootcamp STAR Graduate – Kelly Heithold, Wellbeing Connexions
Kelly is one of our Top 11 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!
Kelly offers wellbeing coaching that helps stressed out professionals reduce stress, get healthy and have more energy to enjoy their lives.
“Hello? hello? …I think we lost our connection”
Every day we connect with our phone, our internet, our technology. And it can be very upsetting and create chaos in our day when we lose these connections.
But have you lost your most important connections? Do you feel connected within yourself – body, mind and spirit? Do you feel connected to the people and things that matter most to you?
Research has shown that people are healthier and live longer when they feel connected. This connection may be to people, to pets, to meaning and purpose in life or even to nature.
Yet many of our lives are so busy and harried that we don’t have time to connect with what is most important to us and to what makes us feel alive. In fact, sometimes we have even forgotten what IS most important to us and what does make us come alive!
Every day I talk to people who just want to feel better.
They tell me, “I want to lose weight, look better in my clothes, control my stress, sleep better, have more energy, or be healthier so I can be around for my kids and grandkids.”
The bottom line is we all want to look good, feel good and have energy to enjoy our life to the fullest.
The reality is that our world is filled with long commutes, long work hours, pressure to perform and deliver at work, easy access to junk food, automated everything, and a bombardment from technology.
It’s a balancing act to take care of those we love, do a good job at work and try to take care of ourselves. Too many times we are the last on our “to do” list. Believe me, I’ve been there, done that.
I created Wellbeing Connexions to help people make the connections to what it is they need to do to reduce stress, feel healthier and have more energy.
And making successful connections in order to change is not always easy. But if nothing changes…nothing changes. Every journey, every change starts with the one small step.
So I ask you, “What is the smallest thing you can do that will make the biggest difference in your life right now?”
Can you hear me? Can you hear me now? …Can you hear yourself? Are you listening now?
Check out stress reduction, health and wellbeing coaching with Kelly Heithold atwww.wellbeingconnexions.com
KellyHeithold has a MSE degree in Exercise Science and Education and is a Professional Certified Health and Wellness Coach through Wellcoaches® School of Coaching. She has taught kindergarten through college level, worked in public health, and managed worksite wellbeing programs for fortune 500 companies. Additionally she has been a health and lifestyle coach for a health management company, coaching individuals at all levels in over a dozen companies and organizations. Find out more about Kelly.
Patty is one of our Top 11 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!
Patty offers Executive and Conflict Coaching Solutions.
7 Tips on Surviving the Presidential Transition
I think you will agree that it’s a challenging time for leaders throughout the country, especially for those in public service. While it’s only been a little over a week since President Trump took office, we’ve seen unparalleled discord and friction about new executive orders and decisions across the country, and throughout the world. If you are a senior career executive in the Federal sector, you may be in for a ride. Your job is the retain, motivate, and engage your best performers, especially during this time of transition, hiring freezes, uncertainty as to future staffing levels, and heightened staff emotions. The highest level career executives in your agency will soon, if it hasn’t happened already, be involved in introducing new political appointees to the mission and work of your agency and hopefully together navigate new strategies and policies that will impact your mission, programs and operations. Now more than ever it is time for you to support your career staff by adopting proven disciplines that have stood the test of time during periods of upheaval and uncertainty. You will want to minimize stress.
Here’s a seven tips to help you during these challenging times.
1. Remember it’s an honor and a privilege to be responsible for important government programs and efforts, and to supervise and be responsible for staff. Below is the oath you took when you first became a civil servant – I, [name], do solemnly swear (or affirm) that I will support and defend the Constitution of the United States against all enemies, foreign and domestic; that I will bear true faith and allegiance to the same; that I take this obligation freely, without any mental reservation or purpose of evasion; and that I will well and faithfully discharge the duties of the office on which I am about to enter. So help me God. 5 U.S.C. §3331. This is truly a profound statement and intention. As an Executive Coach, I challenge you to exemplify the highest standards of personal integrity and conduct so your employees can model your behavior and make you and your organization proud.
2. Stay calm and remember the Federal sector has successfully survived presidential transitions before. Continue to focus on the mission of your organization, rather than on personalities, commentaries, or narratives.
3. Focus on what you can control. Exhibit strong leadership qualities so you can be the best leader you can be. As a career executive, you can use your subject matter expertise and historical perspective when presenting invaluable information up the chain of command to ensure continuity for the programs you have been working or to shape any new initiatives that are introduced.
4. Communicate, communicate, and communicate with your staff. Let them know what you know and what you don’t know. Check in with them regularly, be a listening ear, and offer positive suggestions on how to weather the imminent future. Embrace humor and levity as much as possible.
5. Strive to be a courageous follower, as well as an exemplary leader. Remember all of us are graced with strengths and saddled with weaknesses, regardless of title or educational accomplishments. What can you do to help new arrivals, political appointees or not, navigate the challenges you are facing together? Political appointees often do not have experience working in government or understand the processes that make an agency run. Your expertise and ability to navigate the government terrain is critical.
6. Take time out to facilitate wellness by practicing spiritual and exercise disciplines, and nurturing social and family relationships. Try to work reasonable hours incorporating moments and days of reflection and rest. Encourage your staff to do the same.
7. I invite you to take a peak at available resource guides that provide detailed information on presidential transitions, specifically the Senior Executive Association’s A Handbook on Presidential Transition for Federal Career Executives.
Patty Maples is founder and VIP Coach with Executive & Conflict Coaching Solutions. She is a professionally trained Coach, with a background in mediation and facilitation and 25 years of Federal human capital expertise, and possesses a Master’s degree in Conflict Resolution, and pending certification from the International Coaching Federation as an Associate Certified Coach. She possesses an extraordinary human capital background having worked in multiple Federal agencies, including the Executive Office of the President, the National Science Foundation, and the National Institutes of Health, and as an independent entrepreneur. Her niche is executive and conflict coaching, supporting leaders, especially public servants, who are challenged by situations in their workforces that require exceptional interpersonal skills in working with subordinates and colleagues with differing interests and goals. Especially in this time of Presidential transition, she knows first hand that the public sector needs to retain and engage the best and the brightest, and the power of the first level supervisor to make this a reality in each Federal agency. Patty believes people should live their lives with purpose and passion, and loves serving others through coaching, leadership development, and quality of life improvement. She excels at helping leaders identify and meet ambitious goals, resolve differences before they become disputes, and live powerfully beyond measure. Learn more about Patty
After learning about packages & pricing, she raised her prices and clients are now paying in full!
Presenting Bootcamp STAR Graduate – Rev. Dr. Patricia Keel, Spirit Matters Coaching
Patricia is one of our Top 11 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!
Rev. Dr. Keel offers transformational life coaching, spiritual coaching.
3 Wisdom Tidbits from a 70 Year old Rock Star
I turned 70 last week and now I am a Bootcamp Rock Star! How great is that? I feel I’m getting younger and more engaged and involved in life everyday. I love my life. I’m off to India for a 9 day Spiritual Journey. My life is a frigging fantastic miracle. Oh JOY!
It wasn’t always like this. For a long time it was a Bumpy Road of overwhelm, stress, resentment, fear, confusion, frustration, anger, cluelessness. I was pretty much a mess through my 40ies. I’ve been waking up a little more each year. They say, “With age comes wisdom,” so I have three life tips to share. Tidbits of love from me to you, learned the hard way, but solid advice if you’re willing to experiment and try them on.
Before we look at the 3 Tips I have for you, let’s see if my wisdom and advice will be useful for you. Are we a match?
If you’re at all like me, you see yourself as a thoughtful, conscious woman. You have it mostly together at home and at work. You’ve read lots of self help books over the past few years, probably gone to therapy to help solve your problems, or marriage counseling for your relationship. You have some kind of spiritual connection. And you understand the power of the present moment, even if you can’t find it. Maybe you’ve listened to Eckhart Tolle or Deepak Chopra on Oprah’s Super Soul Sundays. You’ve tried yoga and meditation, but that hasn’t calmed the restlessness inside you.
It’s hard to pin down, to explain what’s happening. There’s maybe a feeling of anxiety, scattered thinking, a little confusion and some self doubt. You feel something is UP for you – a change, a shift, a something different in your life, but you’re not clear WHAT it is, HOW or WHY it is happening, what to do about it, and more importantly do you want it, are you ready for the change?
For some women the shift happens first in our relationships. We find that the person we are closest to, our spouse, our partner, a family member or close friend begins to bother us. We find ourselves more and more sensitive to little comments or we tire of their same old jokes. Routine behaviors, petty small things start to annoy us. We find ourselves taking their comments personally and become defensive or aggressively fight back. Or we retreat and find ourselves avoiding certain conversations or even cutting that person out of our lives altogether.
Over time our connection and sense of trust and closeness fades. We begin to wonder why were are in the relationship if it is going to cause us so much pain and suffering. Clearly the other person has changed, and not in the direction we expected. We want them to be they way they used to be.
These are early warning signs. For some this is the ultimate rationale we used for initiating a divorce, or shutting a friend or family member out of our lives. Stress in the relationship seeps out into every other area of our life. It can lead to sleep issues, as we stay awake analyzing a particular situation over and over in our minds. Our health begins to suffer. It can lead to loneliness and isolation as we pull away from others so that we don’t have to address what is bothering us. At worst we drop into anger, resentment, fighting and arguments in front of children, further destroying the family as our relationship continues to self destruct. Ultimately we feel alone, at a loss to deal with what is happening.
For other women the first signs of an internal change, a shift occurs at work. It might be that we’re not satisfied with the career path we have chosen. We find fault with the system or with our boss or staff. We aren’t feeling fulfilled in the day-to-day routine of our job. We come home exhausted with little or no energy to enjoy our family or friends, even yoga class doesn’t revive us. We feel we are living for our paycheck. What seemed exciting when we first began is now routine, even boring.
We feel we‘ve outgrown the work and are no longer making a contribution. Discontent in the workplace leads to potential challenges and power struggles with our co-workers. Lack of enthusiasm and energy feeds our sense of lack of purpose.
Each of us needs to feel we matter and that what we are doing in the world matters. When this need is unfulfilled we find ourselves in the limbo of a life transition. Conflicting demands for financial resources, family obligations, and our inner discontent at work can cause major upheaval in many areas of our lives.
For some women the problems and issues we are trying to solve in our relationships, or in our work and career are complicated by low energy, low mobility, and body pain. Adding the physical pain and emotional stress of an injury or chronic condition to everyday life can further reduce our available internal stamina to step out and consciously make changes in our lives. Chronic health issues can mirror chronic issues that have not been addressed in the emotional and spiritual body. Victim consciousness can develop when there is a sense of helplessness combined with physical pain.
For some of us the discontent we feel is directly connected to a spiritual crisis. Perhaps the death of a parent, or serious illness in the family brings us into deep questioning of our faith. We question our existence and what is the meaning of life. All these existential questions that can never be truly answered can take us into a depression and bring with it a deep sense of separation and disconnection with life, from ourselves and our spiritual source.
Can this be all there is? Not a pretty picture! Yet so many of these challenges and more are faced by women everywhere. Do you see yourself? Is this discontent and longing part of what you struggle with every day?
Are you this woman? I was her 25 years ago: two divorces, 2 kids, different dads surviving as a single working mom, overcoming addiction, changing careers at age 45, going back to school at age 55, starting a church in Berkeley and discovering my passion and purpose in my early 60ies. I know that feeling, that inner discontent, I had it bad and tried to fill it with Chardonnay, dating men I really didn’t love, and staying in a job I hated. I spent lots of money on therapy and read every book in the self help/change your life section until I finally found a path that felt right. Eventually I finally found someone and something I could resonate with and that brought me some relief from my own craziness and my self-destructive behavior.
What if you could stop feeling like you had to do it all?
What if you could let go of some of the stress in your life and get a good night’s sleep? When was the last time you woke up feeling happy and ready to enjoy your family and your work? It’s what you deserve.
What if your relationships were built on companionship and sharing, rather than competition and judgment? What if you could really trust yourself and your partner?
I know this is possible for all of us, and it is a goal of mine to support women on the path of happily ever after. The AFTER doesn’t mean we have to leave a relationship, or a job, it means we have to see what is happening inside us and be willing to fully accept it and experience it. We have to wake up to ourselves.
So here are my 3 Tidbits of Love from my 70 years of trial and many errors
Every perceived problem is calling forth some higher quality inside you. Your greatest challenges are your biggest opportunities for growth. Rather than rush to solve your problem, first look inside and see your perception and perspective.
Don’t look to change the outer world to solve your inner discomfort, your stress and pain. Look in the mirror to find what is bothering you and feel it fully. What people, situations, and challenges bring the most intense feelings? These are your best teachers. Be humble and don’t run away.
Stillness and silence create an inner and outer stability that form a foundation for you to assess where you are. In the stillness you can to listen for guidance and experience the subtle energies inside your body, From that place of calm center you have freedom to move forward in the direction of your dreams.
I am so happy to share with you. Let me know how it’s working in your life, firstname.lastname@example.org. I have lots of free audios and online radio archives that you can listen to and find more support. I also offer weekly Livestream video broadcasts of the Oneness Meditation and here is the link to watch an archive or join me live. My podcast Relationship Fix airs on iTunes, Stitcher and many podcast channels. . I am taking a group on a 2 week spiritual course to India in June, 2017. My online webinars, courses, and coaching programs are on my SpiritMattersCoaching.com. Sign up to receive my free gift Taking the Next Step: Courage to Change, or a complimentary half hour Jumpstart session to see if working with me is a fit for your life right now
On my last trip to India, June 2016
Oneness University in So. India
Rev. Dr. Patricia Keel has a Doctor of Ministry degree from Matthew Fox’s University of Creation Spirituality, now known as Wisdom University. Her doctoral project was based on bringing the Art as Meditation focus of Creation Spirituality into Unity churches with a dynamic 7-week program series called Living The Creative Life, based on Eric Butterworth’s book. Patricia has been creating curriculum for churches since 1995 as Founder of SpiritMatters, a church growth program company.
Since retiring in January, 2011 from her role as minister at Unity of Berkeley Patricia has been traveling to India 14 times to participate in courses, trainings and deepening processes at Oneness University, a small spiritual school in southern India. She also traveled to Shantikunj, an ashram in northern India operated by All World Gaitri Pariwar. Learn more about Rev. Dr. Keel
Kate Steinbacher, Co-founder of The Coaches Console, had just landed her first coaching client.
She was excited … and shocked. She’d just started her coaching business, and thanks to being a natural-born networker and a charming extrovert, she already had people lined up, excited to work with her.
Only, she didn’t have any systems in place for supporting her new client … or the clients she hoped would follow.
So Kate did what any typical coach would do. After she got her first, “yes”, she picked up the phone, called her mentor coach and said …
“Oh, crap! Now what?”
Like many coaches, Kate operates primarily from her right brain, creativity taking the lead.
Operating a business is more of a left-brain activity, requiring logic and organization.
(Ah yes … I’m betting you know where this is going!)
For the first year of her business, Kate let her creativity and her passion for coaching run her business. She loved coaching! She felt lucky she was getting paid to do it. In that way, she operated from the mindset of a Hobbyist. But she had the goals of a Business Owner – to make a big impact and great money.
Rather than putting systems in place (like a Business Owner would), her “official plan” was to call her mentor coach every time she ran into another part of her business with which she needed help and say, “Oh, crap! Now what?” (Sounds like a Hobbyist, right?)
From all outward appearances, this plan was working well for Kate. She was getting and supporting more clients, and she was having fun. She was professional, credible, and thriving.
But from Kate’s perspective, things looked quite different.
Her approach was costing her time and money. She was so disorganized (her own words!) that it took 3 months for her to receive money from her clients. In one situation, she was so embarrassed about her lack of organization that she waived her client’s invoice all together! (If Kate were here, she’d tell you the same story, herself.)
She struggled to manage her time, and soon became very overwhelmed and stressed trying to juggle everything herself.
This is typical for most coaches and “start-up, service-based entrepreneurs” (those who have a set of skills and/or services they offer to a group of clients).
They discover they have a passion that is really a calling. They bravely venture into entrepreneurship. They work with mentors and teachers who begin to educate them on everything, the hundreds of necessary tasks they need to start and run a business.
Then, overwhelm sets in.
There is so much to do and so much to learn, and without a system, running a business can feel incredibly stressful.
(One of our Coaches Console members described her start-up experience before she began using TCC as “holding everything together with spitballs and duct tape”!)
Seriously – combine these things …
Learning the hundreds of details necessary for running a business
The desire to appear professional and organized
The urgent need to make money
The fear of failure and fear of success
… and you’ve got the recipe for overwhelm.
Everything feels urgent and important.
Fortunately, although we can’t decrease the number of details involved in running a business, or the desire to appear professional, the need to make money, or the fear of failure, we can offer you a solution to this overwhelm!
The cure to overwhelm is to prepare for clients before you get them.
Yes, you read that right: before you have any clients, you should set up effective systems for attracting, converting, and supporting them.
Your fear-based ego may be jumping in right now, exclaiming,”But wait! What if you never get any clients? Why would you waste time and resources creating these systems if you fail?!” Or, “You need money – just go out and get clients!” Or, “You’re smart. You’ll figure this out later.”
Let that go.
Take a bit of time up front, as the CEO of your business, to learn and understand the best practices necessary for laying that foundation. Be proactive, rather than reactive.
And find a mentor who can show you the way.
Kate had a great mentor, but she was in reactionary mode. She did not take the time to become proactive, and therefore she spent her first 3 years of business stressed, overwhelmed, and feeling scattered.
We would LOVE to help you avoid those “Oh crap!” moments!
To help you become more proactive, we want to share the 5 Critical Keys to Your Thriving Coaching Business. Later, we’ll go into more depth, but for now, you can begin thinking about whether you have these keys in place.
Critical Key #1: Attract. The first step is to attract your ideal clients, so they know who you are and what you have to offer.
Critical Key #2: Engage. Once you’ve found those leads, it’s time to engage them and give them a taste of the transformation they can experience by working with you.
Critical Key #3: Convert. When you’re looking for leads, you plan to turn them into clients, right? This is where you do just that, so you can make your impact and grow your business.
Critical Key #4: Support. Once the ink is dry, it’s time to ensure your clients enjoy working with you and feel supported.
Critical Key #5: Refer. You’ve heard it before and we’ll say it again: word of mouth is, hands down, the fastest way to grow your business. Make it easy for your clients to refer their friends to you.
Consider this your homework! Take a few moments now to jot down some notes about these 5 Keys as they relate to your business.
Finally, be on the lookout later this month for additional resources to help you flush out these 5 Keys, identify the best practices for each, and discover how to organize and implement them in your business.
So, you want to build your mailing list. And not just build it, but also take steps to make its members engaged and responsive. You know authenticity, readership, and engagement are crucial to growing your business.
You’re just starting out, and you don’t have any contacts! Even if you did, you aren’t sure if it’s okay to start contacting them. And even if it was okay, you don’t know what to say to them.
Hold it right there.
Help is here!
The contact list you create in your business is a gold mine. You should treat it as such: mindfully create it, cultivate it, nurture it, and protect it. Fortunately, I’m going to show you how.
First of all, chances are you have more contacts than you realize. And there is a way to have them “opt-in,” officially, so you can start sending them emails. And … you guessed it: I’m going to give you a template for what to say when you reach out!
Ready? Let’s do this.
First and foremost, you have more contacts than you realize. They’re just scattered across the many facets of your life and the many platforms on which you’ve collected them. From your high school and college classmates to your colleagues from previous jobs, to all the friends you’ve made along the way, it’s likely that your contact list is already pretty decent.
As technology has evolved in the past couple of decades, you’ve probably stored your contacts in different places: that old Rolodex, Outlook, your personal email account, your smartphone, your address book … you get the picture.
Collect Your Contacts and Organize Them into a Central Platform.
This is the groundwork. Go through Outlook, your smart phone, Facebook, LinkedIn, your business cards, old email accounts, maybe even old spreadsheets. Enter ALL your contacts into one central list.
Once you see this new, central list, you may be surprised that you have several hundred contacts!
The problem: they’re not official business contacts. They may be family, friends, colleagues, co-workers, or people you’ve encountered at various events.
A quick note here: even though you may be thinking these people don’t necessarily seem like your ideal clients, don’t be too quick to cull them out! Your existing contacts may not be your ideal clients, but they could provide a stepping-stone to people who are.
Ok, so you have your list of contacts. But none of them have officially opted in (signed up) to receive emails from you about the services you offer through your business.
So, let’s talk about the next step.
Ask for Permission to Send Them Emails.
Once you’ve got your contacts organized into one big email list, it’s time to let them know about your transition into starting your coaching business.
I call this notification the “Dear Jane” letter.
It’s a quick and easy way to get in touch with your existing contacts and give them the opportunity to opt in to your business mailing list.
It serves a secondary purpose, too, as a networking tool: your contacts can refer their own contacts to you, now that they know what you’re up to.
The “Dear Jane” letter includes seven components:
The positioning and personalization statement. This is where you connect with those you know in a simple and personal manner.
Your announcement. Let readers know you’re launching your coaching business, and tell them about your specialty.
Your 5-Part Connection Conversation to create engaging dialog and response.
An invitation to opt in and receive your lead generation magnet (also known as your free gift).
The Ask. Ask directly if they are interested in what you’re up to or if they know someone who is. Ask for the referral.
An invite to “Coffee.” Bring it back to a causal connection and show interest in what THEY are up to.
The opportunity to unsubscribe. Including this option in every email ensures you meet spam regulations.
This “Dear Jane” letter will help you cultivate a specific contact list for your business, full of people who are interested in hearing what you have to say.
Take the “Quality over Quantity” Approach.
List building is not about getting a name on your contact list for the sake of having a greater number of “subscribers” and the bragging rights that come with that.
(The “Quantity over Quality” approach will get you high unsubscribe rates, frustrated people, and a list that isn’t responsive when you promote your services, events, or programs.)
When you cultivate a list of interested people, you’re then able to communicate the right message to them, quickly, prompting action.
When you share messages, tips, and resources, the members of your list will be more likely to take the next step toward reaching their desired results.
YOUR result: a mailing list that is engaged and responsive … and a business that continues to grow.
How to find – and Get – More New Clients, More Easily… when you first start your coaching business, building it can feel like a struggle. It’s difficult to find clients, and when you do, it’s one at a time (talk about a slow process!) but it doesn’t have to be this way. When you know the real reason people buy from you (as well as what they’re NOT buying from you), and you develop a process for leveraging resources already in place, you can get lots of clients, at once. The result: you grow your business quickly! Watch this video right now to learn how to finally get more clients, more easily.
You’ve heard that networking is a great way to build your business.
“Just get yourself out there.”
“Go out and meet people.”
“You never know who your friends know.”
That’s what they all say, right?
So. You just went to a networking event. You had some great conversations. You met some really nice people. And you collected a ton of business cards.
And now you’re home, and you’re thinking … “Now what?!”
Should you follow up? Does the fact that someone gave you a card imply that it’s okay for you to contact them? Can you add them to your email list? And what do you even say when you DO follow up?
All these questions may leave you paralyzed with indecision. So you wait, which creates a time gap, and then you’re embarrassed because you don’t know what to say or how to follow up
Which leads to wasted opportunities.
It’s all so overwhelming!
Okay, stop right there.
There’s no need to panic.
I’m going to walk you through how to know whether you can email or call someone whose business card you got at an event, and how to follow up in a way that’s effective, authentic, and fun.
Okay, let’s dive in!
Do you know where all good follow-up starts?
BEFORE the meeting.
The very first step to successful networking follow-up is to get prepared in advance.
One of the biggest mistakes people make when it comes to networking is to fail to think about follow-up before the meeting. When this happens, you’re in reactionary mode. You’re behind the 8-ball.
The solution: shift your mindset. Go from reactive to proactive.
With decisions made ahead of time, you can network and follow up with confidence.
Before you even begin thinking about follow-up messages, you may wonder whether you’re even supposed to follow up with the people you’ve met (or the people whose business cards you’ve collected) at an event.
How to Know if You Have Permission to Contact Someone
Wow! That stack of business cards you picked up at the networking event is huge! But are all of these prospects actually prospects? Is it okay to reach out to them?
My answer: it depends how you got the business cards.
If you just went around and picked them up off a table, then, no, it’s not okay to reach out to them. The point is not to collect cards, just for the sake of collecting cards.
But, if you had a conversation with people, and they said they’d like to learn more about what you do, then yes! Reach out to them.
It’s okay to do so for two reasons:
They asked to learn more.
Every email message you send will include an “unsubscribe” link, which will allow people to unsubscribe or to adjust the settings of their subscription – so they choose which types of messages to receive. (By including an “unsubscribe” link, you’re also adhering to spam regulations. This means you can follow up with confidence.)
The best way to reach out to them is with a pre-written, automated email series. Even better, when you’re prepared and proactive, you can actually let people know, while you’re talking with them at a networking event, that they’re going to receive your free gift in your follow-up series, and what else to expect.
Follow-Up Email Messages
Before you even attend a networking event, create a series of follow-up emails you can send out to the people whose business cards you collect.
Keep in mind that the purpose of this follow-up is clarity (not necessarily to get a client). You want the reader to self-identify as one of your potential clients, and refer people they know who may be potential clients. It’s a great way to get people in touch with you.
The First Message
Obviously, since you’re creating this message ahead of time, it will be generalized, and it will include:
A “Nice to meet you” statement, for the people with whom you talked or interacted.
Information about the transformation you provide through your services.
An invitation to get your free gift. I recommend adding people to your prospect list and giving them access to the gift, without requiring them to do anything else. This will give prospects a better idea of how you serve the people with whom you work, and the transformation they experience.
A Call to Action, asking people to download the gift (yes, it’s best to actually spell it out – people are more likely to download your gift if you say, “Download my gift.”) Or, you can ask the reader to forward the link to the free gift on to a friend or family member who may be a good fit if he or she isn’t.
A Secondary Call to Action in the PS. This Call to Action will provide a link to a scheduler where people can book a sample session with you. It may say something like, “If you’re ready to overcome your challenges and experience results, book a sample session to get started today.” Of course, it’s best to be specific about which challenges they’ll overcome, and which results they’ll achieve.
The Second Message
In this message, share the top questions people have about working with you: specifically, about the transformation they experience, and how you answer those questions.
This may read like an FAQ question. The point of sharing questions and answers is to overcome common objections someone might have to hiring you (or any coach!).
Here’s an example:
Q: I’m so busy! I don’t have time for coaching. How can I justify this time investment?
A: During our work together, I’ll show you how to choose your priorities and get more of the important items done in less time, while providing accountability you may not otherwise hold yourself to. So while you may feel short on time later, you’ll soon find that as a result of the focus and accountability, you have more free time and an increased sense of calm.
As with your first message, this one should include a Call to Action. Let readers know that if they’re ready to overcome challenges and achieve results, they can click on the link to your schedule and set up a complimentary session with you. Or, alternately, to send the link to someone who may be a good fit.
The Third Message
A few days after you send the previous message, send a third in which you share the success story of one of your clients.
I recommend this message focus on a case study or testimonial that shows your client’s before and after.
This provides social proof—evidence that you’ve walked your talk and that what you’re promising is real.
As with your first two messages, this one should include a Call to Action. Ask readers to click on the link to your schedule and set up a complimentary session with you if they’re ready to overcome challenges and achieve results. Or, alternately, to send the link to someone who may be a good fit.
Bringing It All Together
So many coaches love the social aspect of networking, but find the conversations and follow-up intimidating.
The good news is that knowing how you’re going to follow up and what you’re going to say in advance brings clarity on what to talk about and how to guide the in-person conversation at the actual networking event. And when you know the sequence of your follow-up messages, you can minimize the time gap between the networking event and their receipt of your first message, which keeps them interested and engaged.
One quick note, here: be sure to enter new names and contact information into your database within 24 hours upon receiving them. If you can’t find the time to do this, it’s a great project to outsource to a VA.
Being prepared and proactive can change the way you feel about—and approach—networking so it’s effective!
Be proactive rather than reactive. Create your follow-up messages ahead of time.
During networking meetings, let prospects know what to expect. Give them a hint about what they’ll get from your autoresponder series (like your free gift!).
Enter new contact information within 24 hours of receiving it.
Assign and send your autoresponder series with a Call to Action on every message.
When you follow these steps, you’ll find networking is effective, because you’ll be growing your community, whether these new contacts sign up for strategy sessions, refer their friends to you, or just remain a part of your list. And guess what? You’ll find this process fun—and way less intimidating!
Presenting Bootcamp STAR Graduate – Alexander McClean, Eagle Wind Coaching
Alexander is one of our Top 11 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!
Alexander offers coaching to people experiencing doubts about midlife.
How to avoid confusion
Can I hear you say, “You got that right!” if you feel midlife is a maze of confusion?
You’re frustrated with just about everything. You feel tired all the time and drained of energy. Your head has a never ending stream of questions. You don’t know where your life is going. You feel like your drowning in a sea of soul searching. Unfulfilled dreams have floated by. This burning desire wells up in you to lead a more meaningful life. Me too!
Well there’s good news! I found a way through and so can you.
The antidote to confusion is clarity.
So let me share with you what my business is about.
Coaching is a curious profession. For me it’s a magical process that’s why I’ve been coached, continue to be coached and qualified as a Certified Professional Coach. I trust in this process because it works.
I believe there are four key aspects present at varying degrees unique to each person during each coaching session, as well as throughout each coaching journey. So let’s have a quick look at them now.
Clarity is gained by what to focus on now
It’s about ensuring and creating a confidential space of trust where the sky is the limit. It’s about feeling free enough to share aspirations, fears, ideas, values, beliefs, feelings and expectations spontaneously. It’s somewhere safe enough to dare to dream.
This non-judgmental space recognizes the disparity between a current reality and the power to choose and create a new reality. Decisions determine destiny.
Clarity is found by finding harmony
This is where obstacles can be challenged, strengths can be built on, different perspectives can be gained and possibilities can expand. It’s about stimulating curiosity, creativity, confidence and choices which encourage finding deeper meaning and fulfillment.
Finding harmony is the power to probe and ponder all options so that inwardly and outwardly this connects to the flow of a meaningful and fulfilling life.
Clarity is gained by seeing the bigger picture
Seeing the bigger picture permits possibilities and potential to unify and fuel a passion for action to go to the next level. This is when a sincere commitment to change in realistic incremental steps is sealed.
Accountability at this point also encourages going deeper into the process to enable conscious choices to be made. Meaningful actions need to be embraced. It’s a way to engage in life, bridge gaps and gain momentum to keep moving onwards and upwards.
Clarity is gained by sharing
Choosing to be dedicated and determined to follow through on decisions encourages practical application of what has been learnt to filter into and become a natural and integral part of daily and on-going life.
Sharing can spark insights. Highlighting, recapping and acknowledging positive feelings and outcomes along the way is uplifting and motivating.
It’s about celebrating, honoring and loving all those little steps that transformed into cherished triumphs.
Last, but certainly not least, wherever you are in your own personal maze remember it’s an entrance. It’s an entrance where you will find your way to your goal. Below are some of the results that my clients experienced when they reached their goals:
being 100% themselves and being happier
being confident to live the life of their dreams
being zen and finding balance and peace of mind
being healthier and more active and excited about life
being clear on why they are here and what they are here to do
being in control and able to decide the direction they choose to go
What do you want to experience more of?
Alexander McClean is a Professional Traininer & Coach. As a result of her revelations she was hungry to seek answers and she began to study personal development and she devoured everything. As she started to figure stuff out she got breakthroughs by implementing strategies, tools and habits that made my life take off. She decided she would not let her past define or dictate who she is. She started new routines, habits and ideas that helped her to change the way she looked at the world. She discovered that one of her greatest strengths is that she is vulnerable and that it is okay to be fully human. She knows how to cry, she knows how to grieve and she knows how to get back up again. Learn more about Alexander.
After 10 years in business with minimal success, she got crystal clear on how to talk with her prospects and clients and as a result she repositioned her entire business and is now realizing her full potential.
Presenting Bootcamp STAR Graduate – Kim Parrott, Sea Change Resources
Kim is one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!
Kim offers executive and team coaching for senior leaders & emerging leaders.
I feel so fortunate to work as a coach and facilitator because it enables me to be my best self, while helping others realize their best selves. As a coach I get to help people identify what really matters to them at both a professional and personal level. As a facilitator I get to help groups achieve results beyond the sum of their individual efforts. That’s fun adventurous stuff, which I’ve always enjoyed.
Some background: I grew up overseas in a diplomatic family in East Africa, Soviet Union, England and Belgium. After college I went to sea for seven years as a coast guard licensed officer aboard square-rigged ships. Eventually my seafaring husband and I moved ashore to start a family. Soon thereafter I launched a consulting business with my mother, which has evolved into what is now SeaChange Resources. My mother continues to be a mentor, partner and inspiration.
Our Quest: Accelerated Wisdom
“The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.” –Isaac Asimov, Writer and Biochemistry Professor
This melancholy quote has been a motivating challenge for us at SeaChange—how do we accelerate the development of wisdom in leaders and teams? The commitment to that quest is embedded in our logo.
If the answers were self-evident, we’d all be enlightened by now. Clearly we’re not. IS there a way to fast-forward the acquisition of wisdom?
First of all, a distinction needs to be made between knowledge and wisdom. At its simplest, the former pertains to the information and skills that a person gains through experience and education. The latter is how well that knowledge is applied.
Wisdom is grown, not manufactured. It often originates from deeply personal experience, usually in the form of a challenge or hardship. It involves gaining a larger perspective that transcends the boundaries of self, in other words, a meta-awareness of awareness itself.
New Applications of Age-Old Wisdom
For the last five years we’ve been designing the Quest for Excellence framework–an intensive learning environment that naturally seeds and feeds wisdom. None of the ideas are new. Indeed most of the elements have ancient pedagogical roots.
The formula is simple: the pursuit of holistic excellence both in input and output.
Where we are breaking new ground is in the integrated application of these age-old modalities to the development of a modern leader.
The original Greek word for wisdom is sophia, which means clarity. Enabling society to gain wisdom apace with the surging knowledge of science is dependent on the clarity of our focus in evolving whole-minded and whole-hearted leaders.
A Lot to Ask
It’s a tall order, we know, and still aspirational at this point. However, that’s what coaching is about—encouraging our clients and ourselves to set beautiful and mighty goals that we can grow into.
There’s also serendipity involved. Several months ago I chanced upon the Coaches Console website while looking for an online calendar tool to share with my clients. I soon discovered that I had bumped into a whole system approach that would enable me to take my business to the next level. An Easy Breezy Bootcamp later I am much further along on my own business quest than I would have dreamed possible.
So I’ll end where I started—grateful to be surrounded by a community of coaches committed to bringing out the best in each other.
Kim Parrott is the principal of SeaChange Resources, LLC. Kim has 20 years of experience of leadership development, executive coaching, strategic planning and facilitation for a broad range of organizations including corporations, colleges, government agencies and the non-profit sector. She also serves on the faculty of the Center for Creative Leadership, a globally ranked provider of leadership development and research, and is a Senior Consultant for The Cradlerock Group providing leadership training and coaching for multinational companies. Kim holds a in BA History from Yale, a MA in Teaching from Brown and is an ICF certified coach. Kim lives with her husband and two children in Blue Hill, Maine. Learn more about Kim.