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1+1=11 The Quickest Way to Build Your List and Expand Your Reach

You’ve seen this formula from us before.  Yes, we know it’s not “correct” as it pertains to mathematics.  But it is the key formula to know when it comes to coaching more clients and to extending your ripple effect.

Getting more clients begins with expanding your reach.  What tools or relationships are you using to help to expand your reach to new audiences?  Or are you simply saying the same thing over and over to your same audience?

Of course, getting new clients can successfully be done on your own.  But why work that hard?  A more effective and a more fun way to do so is through leveraging relationships as a means to get your message to more people.  Aligning with strategic partners, colleagues, and affiliates places you in front of their audience.  When you align with the right people, even if you only have a mailing list of 100, you are instantly in front of hundreds or thousands of people.  The more people you reach, the more people have the opportunity to say “yes” to what you are offering. It’s a simple law of numbers, even if the math is a bit weird.

Key #1: Knowing what relationships to leverage.  You don’t want to collaborate with just anyone. You want to make sure they are in alignment with your message, reach the same target audience as you, and are as fierce about building their business as you are about building yours.

Key #2: Identifying the right strategies for engaging the relationship. Whew, that was a mouthful.  Before you approach a colleague, business or strategic partner, you want to be clear on the strategy you’ll implement once you decide to collaborate together.

Do this with me: Wad up a piece of paper. Now, close your eyes and throw the wad of paper across the room. Did you reach your goal?  You have no idea.  And without being clear on a successful strategy to implement with your strategic partner, you’ll have no idea whether or not you hit your goal. This is a common mistake that often leads to wasting precious time, to increasing frustration and to client lists not growing.

Key #3: Make it easy and fun for your partners.  If it ain’t simple and easy, it won’t happen.  Another common mistake is to assume, or worse, hope that your colleagues will do the work for you when it comes to sharing your message with their audiences. The easier and more fun you can make it for them to pass along your information, the better the impact. You’ll see your database grow. You’ll see an increase in your revenue. You’ll have the opportunity to work with more clients.

These 3 keys begin to make sense out of the weird math of the 1+1=11 equation.  Alone, you can only do so much, reach so far and communicate with only so many people. Leveraging relationships using these 3 keys allows you to turn the power of 1 into the power of 11.  Why wouldn’t you want to have more fun building your business, spreading your message and making the impact you are meant to make?

Are you ready to learn how to leverage the power of relationships and implement the 1+1=11 model into your business? If your answer is yes, we invite you to join our Business Success Inner Circle of coaches, growing their businesses, and making a big difference and money, too!  We so believe in our business growth program, we are offering the first two months FREE! Try it, and you will soon be leveraging your own strategic partners to create more clients, and make the difference you are meant to make.

Posted in: Marketing & Promotion

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Top 5 Ways Newsletters Make You $$$

There are two kinds of marketing strategies: active and passive. Active strategies are things like speaking (and selling) or picking up the phone to call a prospective client.

Newsletters and other keep-in-touch strategies fall into the “passive” category. However, they are far from passive in the powerful ways that they can help you increase your income.

Here are five ways that newsletters help make you money:

Front & Center

A newsletter keeps you in front of people. Not everyone is ready to hire you on the spot. Not everyone needs your services this minute. But when they are ready, when they have a pressing need for what you offer and your newsletter shows up in their inbox or mailbox, you’ll be the one to get the call, not someone who’s dropped off their radar.

The Trusted Expert

A newsletter promotes your expertise constantly and creates trust in myriad ways. Top-level content that speaks to your audience makes them trust that you know what they’re going through AND have the capacity and skills to help them with it. Without trust, people won’t buy from you. The more people trust you, they more they will buy from you.

Promotional Support

Your newsletter is your forum. It not only educates your readers with education-based content but also informs them of opportunities to work with you to further their own goals. While I recommend that all promotions be mentioned in both “stand-alone” emails AND in your newsletter, without a newsletter, you’re missing a primary promotional vehicle.

Power in the List

Your newsletter is the focal point of education-based marketing. The list of people you send it to are people who’ve “raised a hand” at one time or another to say that they are interested in what you have to offer. This list is one of the biggest assets you’ll have in your business. Need some extra cash this month? Have a sale on your products or services. One woman I know, responding to a challenge from the leader of a seminar she was attending, created and sold a group coaching program in one evening. Her take: $15,000. She had a list she’d nurtured through the years with her newsletter.

Opportunity Magnet

The opportunities that come to you as a result of your newsletter can be unexpected and often surprising. But if your newsletter is doing its job, promoting your expertise in a given area, people will begin to associate you with that topic or topics. You may be asked to speak for a gathering or to partner with someone on a project or something else. For example, in the last three months, at least 15 different people have asked me to speak to their audience about newsletters. The same can happen for you, and with these opportunities come dollars.

So instead of asking “How do I make money with a newsletter?” try putting out a regular, consistent, high-value newsletter and see what happens for yourself!

About the Author:

Linda Claire Puig is the Founder and President of Ready2GoArticles.com and Ready2GoEzines.com, which provides coaches and personal development professionals who don’t have time to write – or don’t like to – with high-quality done-for-you newsletters and articles that help them more easily connect with their audience and grow their businesses.

She also teaches service-based solo-business owners how to attract buckets of ideal prospects, nurture those relationships through high-value newsletters and strategically use these newsletters to get more clients, fill more programs and make more money.

An award-winning writer since 1983, Linda’s articles have appeared in newspapers, magazines and newsletters throughout the world. She has produced newsletters for small businesses and professionals since 1990 and has trained thousands of individuals in “the way of the newsletter.” Linda is also an actor, she loves to travel, and all manner of dogs catch her eye.

Linda Claire Puig is the Founder and President of Ready2GoArticles.com and Ready2GoEzines.com, which provides coaches and personal development professionals who don’t have time to write – or don’t like to – with high-quality done-for-you newsletters and articles that help them more easily connect with their audience and grow their businesses.

She also teaches service-based solo-business owners how to attract buckets of ideal prospects, nurture those relationships through high-value newsletters and strategically use these newsletters to get more clients, fill more programs and make more money.

An award-winning writer since 1983, Linda’s articles have appeared in newspapers, magazines and newsletters throughout the world. She has produced newsletters for small businesses and professionals since 1990 and has trained thousands of individuals in “the way of the newsletter.” Linda is also an actor, she loves to travel, and all manner of dogs catch her eye.

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Creating Raving Fans: It All Starts With Exquisite Self Care

As a coach or service provider, there are two ways to live in this world.

The first is with you “on your list” and dare I say, at the top of your list; practicing exquisite self-care and giving of the overflow of your time, energy and spirit, to yourself and others?

The second, and most common, is when you are NOT anywhere to be found “on your list.”  Or maybe, at the very least, you’re at the bottom of a very long line of expectations, responsibilities and other people to take care of.  It is here, in this spot, that you are giving of the fumes and sputtering through life on empty.   This feels like overwhelm, hard work, and exhaustion.

I’m guessing the first option feels like “that’s too good to be true,” while the second option is closer to reality.  You’re not alone.  Most coaches love helping others so much that they forget to take care of themselves. Many actually feel guilty for taking time for themselves.

Sound familiar?

This is a result of living from what I call the “Either/Or” mindset.  Either I take care of everyone else (which means I’m not taking care of me) OR I’m taking care of me (which means I must not be taking care of everyone else like I’m supposed to).  This Either/Or mindset is based on the paradigm of sacrifice. If I win, someone else loses.  It is this Either/Or mindset that keeps you paralyzed in the rat race of your life; because as a coach, taking care of others is a core characteristic that is part of your genetic make up.

When you travel on a plane and the flight attendants are doing their safety demonstrations and they get to the part about the oxygen mask, what do they tell you to do? “Place your mask on you FIRST, before assisting the child or person next to you.” Why do they say that?  Because if you don’t place it on yourself FIRST, you won’t even be around to help the people next to you!  The same is true with your business.  Yet, you are running around helping everyone else with their oxygen masks while holding your breath, hoping you don’t die.

The “Both/And” mindset allows you to place your mask on you first AND to also take care of everyone (clients, family, etc), and everything (business activities, marketing, family obligations, community obligations, etc.) around you.  With Both/And, you create a win-win-win for everyone involved, including  you.  And that is the key, “including  yourself.”  Your top item on your to-do list becomes taking exquisite care of you so you have an overflow to give to others.  As you practice exquisite self-care, you continue to fill yourself up from the inside out, and no longer need external “fixes” to provide temporary relief.  You have an abundance to ensure your own health and well-being, as well as more than enough to contribute to your family, your business, and your passionate causes.

Are you ready to place yourself at the top of your list so you have even more to give to your clients?  If your answer is yes, we invite you to join our Business Success Inner Circle of coaches, growing their businesses, and making a big difference, and money, too!  We so believe in this business growth program, we are offering the first two months FREE! Try it out; you will soon be giving of the overflow! Click here to learn more.

Posted in: Business Operations, Marketing & Promotion

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1+1=11 The Power of Relationships

Growing a business is mighty difficult for “Lone Rangers.” Undeterred, the “Lone Rangers” plunge in on their own, whole hog, trying to personally market, to sell and to connect with every single potential client. Sure, plenty of supposed experts teach that approach. It’s just not realistic, or even sustainable. There’s only so much of one coach to go around!

We have our own name for “Lone Rangerism.” We call it the “One-on-One” mindset. Once they start down this solitary path, they’re headed for overwork, high stress and even burnout. The thriving business they dream of, mismanaged, can look more like a nightmare.

Successful Business Owners think differently, choosing a “One-to-Many” mindset. That means they realize that, to double their practice, serve more clients and to charge higher fees, they must leverage their relationships. So they build strong networks and partner with like-minded colleagues.

Successful coaches build key relationships and collaborate with strategic partners

Through relationship-building and marketing, more and bigger win-win-win opportunities for clients, prospects, you, the strategic partner, and even the industry, can be created. Leveraging the power of relationships gives you the results of 1+1=11.

As formulas go, it’s not terrific math. But the key to leveraging relationships is that you are able to reach more people, with the same or even less effort; saving you time and often money. Not to mention, it is more fun to collaborate with others to accomplish parallel missions and visions.

When we started Coaches Console, we knew we wanted to help hundreds and even thousands of coaches worldwide. But in the beginning there were only two of us. We knew the One-on-One mindset would use up our time, energy and money long before we had fulfilled our purpose.

So we embraced the One-to-Many, partnering with other service professionals serving our same niche market. Together, we identified actual and potential clients’ needs and goals. Together, we identified clients’ challenges and how our individual and combined expertise, products and services, respectively, could make a difference for them.

Our strategic partners involved us in a variety of creative ways. They:

  • Brought us in as guest experts.
  • Invited us onto a virtual radio show.
  • Included articles and information about us in their newsletters, or interviewed us and wrote about us.
  • Included us on the “member benefits” page of their websites.
  • Introduced us to their clients.
  • Bundled products and services with us, and we co-marketed them.

We even collaborated and created joint presentations, events and workshops! That particular whole truly exceeded the sum of its parts, and still does.

Leveraging relationships so that the whole is greater than the sum of its parts starts with knowing your goal: to either gain exposure to more potential clients (increasing your database) and/or to gain new clients. Then ask the question “What’s in it for them (the strategic partner)?” Knowing what is important to the strategic partner will allow you to tap into your available resources and creativity to put together a beneficial relationship for the strategic partner.

Often, strategic partners are looking for exposure to new markets; they’re promoting products and services to potential clients, credibility, and even passive income. Sometimes it might be apparent as to what is important to the strategic partner and, on occasion, you simply have to ask them what they are looking for in the relationship.

Ways that we involve our strategic partners:

  • Hosting them as a guest speaker on our free, bi-monthly “Thursdays @ 3: Business Success” calls
  • Showcasing an article written by them in our monthly newsletter
  • Spotlighting them in the “Cool Resources” section of our monthly newsletter
  • Featuring them on the resources page of our website
  • Bundling their products and services as “bonus offerings” in promotions we offer

We make the distinction between Hobbyists vs. Business Owners when it comes to the approach one takes to creating and running one’s business. The Hobbyist is the one that would take the “Lone Ranger” approach; the one-to-one mindset. Business Owners understand the value of relationships, allowing them to accomplish more, to reach more people and to work with more clients in the same amount of time a Hobbyist would spend marketing their own business.

Yet for the Business Owner, understanding alone is not enough. The key is that Business Owners, unlike Hobbyists, also change their mindset. A self-fulfilling prophecy takes root: They think about, and act upon, the presumption that key relationships and marketing systems will and do bring new clients.

Business Owners anticipate success. They are open and ready to receive it.

They set themselves up for success ahead of time. They invest in the right places because they know, emphasis on know, that success is inevitable when leveraging the power of relationships and operating their business under the 1+1=11 marketing model. Knowing that the power of strategic partners will lead to more prospects and more clients, the Business Owner establishes systems, processes and procedures to manage the influx of contacts, the increased level of client support, and the required follow-up necessary to mine the gold their relationship has afforded them.

Consistently, the Business Owner’s time and energy goes to the right systems, with the right partnerships, as part of the right community.

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CONFIDENCE: The Secret Weapon To Making More Money

I was talking with a new coach the other day who was setting up the fees for her coaching business.  Based on input she had received from instructors, colleagues and other mentors, she was about to price her coaching services at $150/month for 4 sessions.

STOP RIGHT THERE!

We have seen this so many times in the industry. A coach, just starting out, falls into the myth that you have to have a lot of “experience” (time, practice and knowledge) in the field of coaching in order to justify charging higher prices.  In fact, even established coaches still fall prey to this type of thinking.  A new coach starting out would have to acquire 55 clients in order to match their desire of making 6 figures, doing something they love! Heck, even if you just wanted to make $30,000 at coaching, you’d have to have 16 clients a month at this rate.  No wonder coaches struggle. They are living as an Underearner (to use Barbara Stanny’s word).  As Barbara Stanny describes in her book, “Overcoming Underearning”, an Underearner is someone who is living in a gap of where they actually are versus where they want to be, financially.  As long as they fall prey to the belief that “I have to have a lot of experience in this field to justify charging higher prices”, they will continue to live as Underearners.  And it won’t matter if they implement the most effective marketing strategies or attend the right social media classes; they will continue to be Underearners and frustrated with turning their passions into profits.

Let’s go back to my story with the new coach charging $150/month.  When I reminded this coach that she was already a successful business owner (she’s had a successful business for several years in a large metropolitan area in a different industry offering services of a different type), she began to take on a different persona. Instead of feeling guilty for charging her clients for coaching and being uncertain about the value she brings, she remembered what was true and stepped into her confidence.  When I reminded her that she has actually been living as an unofficial coach to her clients through her other business and now she has simply polished her coaching skills, her confidence grew again.  And when I reflected back to her the value she is already bringing to her clients, her confidence became even stronger.

It is the confidence in yourself and in the value you bring to your clients that allow you to charge what you deserve and what you are worth.

As a coach, a business owner, if you focus on the logistics of the time it takes to work with each client, the administrative activity required to offer exquisite client support and the specifics of what you are giving to the client, you remain limited in your thinking, and the cost will never justify the product/service.  However, as soon as you think about the end result that your coaching has on your clients and how that impact has changed your client’s life… your services become priceless.

When the new coach I was talking to stepped deeper into her own confidence, she knew she was going to be making significant impacts on people’s lives.  She set up her business to charge $500/month for 3 sessions each month.  Now she only needs 16 clients to reach a six-figure income (if she doesn’t do anything else but 1-1 coaching).  In less than a week, she acquired a new client at her new rate and was receiving referrals for prospects.  The confidence she owned made the conversation with the potential client easy and fun.

It is not the amount of training that you have, it is not how long you’ve been in the industry and it’s not even the area in which you are coaching that dictates how much you charge for your services.  Each of those things simply contributes to the level of confidence you have within yourself.  It is your confidence that allows you to charge what you are worth.

A hobbyist will continue to focus on the time involved with their clients as a way to justify, and to often limit, their fees.  As a hobbyist, there is always a gap between where you are and where you desire to be financially. And confidence is something you are always striving for, it seems to just be out of reach.  As a hobbyist, the guilt of charging too much continues to limit the degree of impact in the world.

A business owner will focus on the end result they provide to their clients, and therefore will charge what they are worth. Like a hobbyist, a business owner will also often live in the gap between where they are now and where they want to be financially.  The difference is that confidence is something the business owner owns and steps into with courage (having fear and taking the step anyway).  As a business owner, nothing will get in the way of ensuring a significant impact on your clients and the world.

So confidence is the secret weapon. To the degree that you have confidence is the degree that you will be successful.  The more you can step into and own your confidence as a person, a coach, and a leader, the more successful you will be; the easier marketing is, the easier you will attract clients and the more money you will make.

Are you charging what you are worth?

If you answered with a solid, simple, confident “Yes”, I applaud you and commend the successful business owner that you are!

If anything other than a simple “Yes” came to your mind, there is a gap between where you are right now and where you want to be.  I’d like to invite you to join our Business Success Inner Circle of coaches where we coach coaches into owning their confidence, to growing their business, and to making money doing what they love!  We so believe in this program that we are offering the first two months FREE! Try it out, and own your confidence as the thriving coach and business owner you know you can be.

Posted in: Professional Development

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We're featured in Insights Magazine

We are so proud to announce the release of a very special Insights Magazine Gratitude Issue in which our very own Kate Steinbacher is featured. This issue is now available to view, to download, to print:

http://www.getei.com/the-gift-of-insights_1.html

This Issue features:

Cheryl Richardson, Self Care Expert, NY Times Best-Selling Author Learn the art of extreme self care from Oprah’s “Life Makeover” Coach.

and

60 pages of exclusive interviews with eight additional experts including:

  • Sharla Jacobs and Jesse Koren, Award-Winning Million Dollar Coaches Rejuvenate your business for ultimate success in 2011.
  • JoAnne Ward, Founder, Grow Forward Business Consulting and Coaching Master the four critical stages of highly effective meetings.
  • Diana Fletcher,The Stress-Reducing Coach Learn to  reduce stress and achieve optimal health in the busiest of times.
  • Kate Steinbacher,The Coaching Advantage, Cofounder, The Coaches Console Give yourself the business—turn your ‘hobby’ into a thriving enterprise.
  • Jayne Warrilow and Anne Wilson, Co-founders of Max international brands Show up to your life with your whole self – this amazing force we call ’energy.’
  • Christian Mickelsen, Author, Speaker, Founder, Coaches With Clients Let’s get people coached—free sessions that sell!.

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Are you a Hobbyist, or a Business Owner?

Do you even know?

Do you even realize how this one, single insight can impact the level of success you have in your business and with your coaching?

If you don’t know this answer or don’t even realize the importance of this distinction, then you may be hitting upper limits of your level of success and not even realize it. If that is the case then no matter how great your efforts, no matter how impeccable you implement the best strategies you will not be seeing the results you desire.

There are two potential levels at which you can participate in being a business owner as a coach. That of a Hobbyist. That of a Business Owner.

Hobbyists can articulate a general direction for their business. They grasp the idea of business discipline, but tend to think it’s too early to get it fully under control — or feel they don’t have time.  Hobbyists’ planning, goals, priority-setting and sense of business purpose also tend to be less focused, more difficult to understand.

Business Owners, on the other hand, can clearly define how they will make a difference in the world, and who they will serve. They know it takes a thriving, profitable business to create that difference. Far more than Hobbyists, they have practical, well-grounded faith in the discipline and the systems that build greatness in any business. Because they are clear and specific, Business Owners’ strategies, articulation, priorities, choices, goals and even words have more impact.

Are you a Hobbyist, or a Business Owner?

How The Hobbyist Will Experience The Business of Coaching:

  1. Business and client support is reactive versus proactive. They figure out the answers as they go.
  2. Jack of all, master of none.
  3. Provide the support to their clients on a situational basis. Things are unique to each client and situation and often done differently each time. There is customization in how they support and work with their clients because the hobbyist only coaches when they want to coach.
  4. Run their business manually with limited technologies and support resources.
  5. Coach few clients and continue to dream of having a deeper impact on the world.

How The Business Owner Will Experience The Business of Coaching.

  1. Build a strong foundation up front for their business.
  2. Collaborate with great people to leverage their own time.
  3. Use the right technologies, tools and resources to simplify and automate tasks that don’t produce new business directly.
  4. Use effective internal systems.
  5. Use their systems consistently.
  6. Coach more clients, make more money, and make a far greater difference in the world.

Both types are great coaches. And in our five years since founding The Coaches Console, we have also learned that Hobbyists share the dream, but not the discipline. Business Owners are different; they take disciplined action to make their dreams, and many more clients’ dreams, come true. It’s vital to your success to know which approach you desire and which approach you are taking each moment. Otherwise growing your business will seem like you are pushing a boulder up a hill.

It’s understandable if, as a Business Owner, you feel overwhelmed sometimes. There’s so much to learn, such an array of new skills to master. You’d be less than human to feel otherwise! Hobbyists feel that pressure too. The difference is in how they respond. Hobbyists think they need to learn every single thing, as in everything. They never will, of course, but they beat themselves up for not knowing it all, and even for having just “average” skills.

Really, the Hobbyist’s response to pressure is a kind of perfectionism: Like all forms of that Holy Grail, it’s not reachable. Not on this planet, anyway. Still, on and on the Hobbyists go, endlessly expecting what amounts to a long list of daily miracles, then blaming themselves for endlessly falling short.

Business Owners don’t attempt the impossible. Their outlook is a lot more useful, and healthier, especially on two points:

  1. They’ve learned to be comfortable with the stress that accompanies life as an entrepreneur.
  2. They focus on their greatest strengths, and find systems, tools and experts (assistants) to help them with the things they don’t do as well. They don’t waste time trying to learn things they’ll never be good at. Instead, they “leverage their community,” surrounding themselves – from the outset — with experts and resources.

Every single part of the Hobbyists’ business carries the same weight. They haven’t identified specific actions that bring new clients, business growth and income. Stress and pressure drive Hobbyists back into their comfort zone, where they keep on spending all their time and energy on the same things – the activities they know how to do and/or love to do. Business Owners, on the other hand, understand that running a business means wearing many hats, and that some actions help build your income a lot more than others. They know how to choose which hat to wear, and when.

Hobbyists know they need to market. They do learn specific strategies and try them out, here and there. But they don’t do it consistently enough, and they don’t create a system to help them market and sell. Business Owners take a different view. They know marketing is the lifeblood of a healthy, vibrant practice. To them, “marketing” is a description, just a header referring to a more specific idea that they find far more important and exciting: Marketing is a conversation. It’s a way of helping others by sharing a great tool with them. And wanting to tell them!

Business Owners think differently, choosing a “One-to-Many” mindset. That means they realize that, to double their practice, serve more clients and charge higher fees, they must leverage their relationships. So they build strong networks and partner with like-minded colleagues.

So are you a hobbyist or a business owner?  The real question is: are you reaching the level of success you desire?  If you are, then exactly where you are – hobbyist or business owner, is perfect. If not, take a closer look at the distinction to identify where you are and where you want to be. Then place your attention on closing that gap. As you do you will begin to have the desired impact you wish to have on this world.

Are you ready to become the Business Owner you know you can be?  If your answer is yes, we invite you to join our Business Success Inner Circle of coaches, growing their businesses, and making a big difference and money too!  We so believe in this business growth program we are offering the first two months FREE! Try it out, you will soon know if you are a Hobbyist or a Budding Business Owner!

Posted in: Business Operations, Marketing & Promotion

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I’m A New Coach. How Would a VA Assist Me?

This is one of our most common questions and one of the biggest problems that new coaches have to face. Throughout coach training, you have heard that you need a VA to help you with your new practice. However, you didn’t understand what that meant. Maybe the following questions crossed your mind:

  1. How do I get my coaching business up and running with a VA? Or without?
  2. What would a VA be looking for from me? Am I ready for a VA?
  3. What do I want from my VA? What should I be looking for?
  4. What other systems, applications, or processes do I need?
  5. Will a VA be worth my money and time investment right now?

In this article, we will explore Question #5.

Will a VA be worth my money and time investment right now?

The simple answer to this question is, “It depends.” We could all use a VA to help us from the very beginning stages of our business planning, while still in coach training, and to implement strategies for marketing our web presence. An extra set of hands and “two heads are better than one” rings true whether you are “building the road as you drive down it” or moving to the next level of your product funnel.

A Coaches VA should know how to help design a marketing strategy to generate buzz and get your face in front of your market. Truthfully, you have to decide which market you want to serve and have evidence that they want the services you want to offer. Your VA can help you find where they live, work, and play online and locally. How much of your time could be spent on introducing yourself to various online communities, meeting face-to-face with local business owners, or reaching out to those who are in your inner circle? Your VA will be able to help you create a plan to make the best of these connections with a reply to, “so what have you been up to lately?”

When I work with coaches, we develop a marketing plan that includes opportunities for prospects to come and learn more. I heard it said early in my business to “always have something to invite them to”, and it has been one of the best strategies for planning. Imagine entering a virtual room or networking event knowing that your systems are in place for those who are curious or interested in knowing more about you. The right virtual assistant can help you put all these pieces together.

Working with a Coaches VA at the early stages of your business will help you to focus and create a series of tasks to complete for your marketing plan. If you are clear about your target market and willing to do some of the work, you can save money by working with a VA for only 5 hours a month. However, as you start to bring on clients, you will want to delegate more to your VA so you can do more of what you love – helping others achieve their goals.

I do hope this 5-part series has answered many of your questions about how a VA would assist you. My closing advice is this:

  • If you are still in coach training, wait until you finish your first level of certification before working with a VA. You will be in a much better position to talk about your passion and market at that time.
  • Be sure to find a VA that works with coaches on a regular basis and is savvy in the areas where you aren’t. You want your VA to be a complement to your business, someone who has been there and can be proactive.
  • If you are still employed and launching your coaching practice, find a VA that is willing to help you transition into your full-time coaching practice. You may need her to be flexible and available outside of your work schedule or during your lunch breaks for meetings.

Posted in: Business Operations

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Passions Into Profits…

Are you ready?

I mean really ready?

Because what I’m about to share with you is not for the hobbyist who simply wants to dabble in coaching. Or flirt with the idea of making money doing what they love. If that is you, don’t waste another minute of your time.  Go talk to your friends about the struggles you are having not making any money.

If you are serious about turning your passions into profits, keep reading.

Imagine yourself sitting at your desk and you take a piece of paper and wad it up. Now close your eyes and throw it.  Did you hit your target? Um… how do you know since you didn’t set a target to begin with?  That is often the approach most coaches take in turning their passions into profits. They believe that if they show up and have excellent coaching sessions with their clients that their business will grow…magically. Or at least they hope so. And to a certain degree this can be true.  Often a result of this type of business building is significant peaks and valleys in revenue. One month you might have significant income only to realize the next you don’t.  That is exhausting as a business owner.

As Stephen Covey says, “Let’s begin with the end in mind.”  So you want more clients? You desire to make money doing what you love.  You must know the end result you desire to reach AND you’re client must know the desired result as well. At The Coaches Console, this is what we call the Optimal Coaching Experience.  Most likely your clients do not know the experience of working with a coach. It is new for them or it’s a new experience for them to work with you as their coach. To outline HOW they will experience coaching with you will strengthen their coaching sessions, deepen the know-like-trust factor they have with you and as a result will lead to extended client agreements and more referrals.

Now I’m not talking about how they experience the individual coaching session with you. You are a great coach and you’ve got that area covered. I’m talking about the entire process of working with you as a coach, from the moment they say “Yes, I want you to be my coach” until they have completed their coaching agreement with you and everything in between.

So often we hear new coaches that get a new client have the response of “Oh crap, now what do I do?” The Optimal Coaching Experience answers all of the “Now what?!” questions so you can provide exquisite client support and extend the ripple effect of your skills; turning your passions into profits.

The Optimal Coaching Experience is broken down into 5 segments:

  1. Expectations
  2. The Model of Time
  3. Exquisite Client Support
  4. The System of Money
  5. The Guarantee

Outlining expectations that the coach has of the client AND that the client has of the coach allows each person involved to operate in full transparency.  By setting the expectations in the very beginning of the coaching agreement and operating from truth and authenticity, a space is created for graceful conversations in the event that expectations are not being met by either party; often leading to deeper relationships that turn into longer client agreements.

The model of time conveys the details around appointment scheduling, the logistics of rescheduling, contact in between sessions and what to do in case of emergencies. The model of time creates a model scenario in which the coach is able to fully be present and engaged in the moment. The thing to remember about how we model time for our clients is that it must not only be pleasurable, convenient and easy for our clients but it must also be the same for us as well. If we make a schedule that is super easy for our clients but only creates more work for us behind the scenes, this has gained us no ground. In fact it has put more burdens on us as the business owner managing our business and requires us to spend more of our time managing administrative activities instead of focusing on the clients.

Exquisite client support is about more than just having a powerful coaching session with a client and helping them to create magnificent AHA moments.  Exquisite client support is about how we support our clients before, during, after and even in between the coaching session. This level of service impacts the number of referrals to our business and is a key area that we can begin to have the greatest impact on adding clients to our active client list.

The system of money takes an often difficult and uncomfortable conversation for a coach and turns it into an easy, matter of fact conversation. The system of money outlines how you will ask for the money the client has agreed to pay you as well as the ideal way in which you will receive the money, process it and track it easily in your business. The more we can do to make the money conversation and experience easier in our business and easier for our clients, the easier it is for them to keep saying YES to sign up as our client as well as to say YES to continuing on longer as an existing client.

The Guarantee.  This is often where coaches that we talk to choke up a bit.  When a client is thinking about their pain point(s) in their life and they are listening to why and how you can help them get from point A to point B and resolve their pain, one question that is always running through the back of their mind is “What is my risk?”  Alleviate their risk and you make it super easy (and quick) for them to say YES to hire you.

The most effective tool a coach can use to outline and deliver the Optimal Coaching Experience to their clients is through the Coaching Agreement.  Using the tool of The Coaching Agreement addresses the critical information right up front, even before a prospect becomes a client.  Giving a potential client a glimpse at the experience they are about to have with you when they say YES, will help them to resolve the unanswered questions and obstacles that keep them from moving forward.

Using the Coaching Agreement to convey the Optimal Coaching Experience creates a successful experience for your clients on a consistent basis. Clarity and consistency is what allows us to do what we do best with and for our clients in a precise manner that makes sure we (and our clients) know what target we are going to hit. When we know the target, we simply do the same thing again and again and continue to get the same results… turning your passions into profits!

Like I said in the beginning, are you ready?  Are you really serious about getting down to the business of turning your passions into the profits? I’ve given you the “what’s.”  Do you want the “how-to’s” of applying and integrating the Optimal Coaching Experience? Click here. Members of our Business Success Inner Circle are dedicated to their success in coaching more clients and earning more money. Through this community we walk you through the specific how-to’s of applying specific business strategies to generate more clients and earn more money.



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Are You Ready for a VA?

I’m A New Coach. How Would a VA Assist Me?

This is one of our most common questions and one of the biggest problems that new coaches have to face. Throughout coach training, you heard that you need a VA to help you with your new practice. However, you didn’t understand what that meant. Maybe the following questions crossed your mind:

  1. How do I get my coaching business up and running with a VA? Or without?
  2. What would a VA be looking for from me? Am I ready for a VA?
  3. What do I want from my VA? What should I be looking for?
  4. What other systems, applications, or processes do I need?
  5. Will a VA be worth my money and time investment right now?

In this article, we will explore Question #2.

What Would a VA Be Looking For From Me? Am I Ready for a VA?

THINK ABOUT YOUR CURRENT RELATIONSHIPS: Look at your friends and family members that you cherish. What types of people are they? What about them is attractive to you? If you had to describe their qualities to someone else, what would you say? On the flip side, what do your friends and family say about your qualities that are attractive? If they had to say only one good thing about you what would it be? Remember that YOUR ideal VA will be attracted to you if presented correctly.

Have you ever watched the show “Bringing Home Baby”? Well, the new parents are chronicled as they make the transition into parenthood, bringing home their new baby. The first week of their life is shared across America from their joy down to their sleepless nights. Those of us who are mothers know that no one can truly be ‘ready’ for a new baby. Each one is slightly different. The same is true about being ready for a VA. You could have the funds to afford a VA and not be ready to handle the relationship. Or you could be ready for the relationship but not able to afford the commitment.

 

Posted in: Business Operations

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