Can You Make Money with the Niche You Feel Called to Serve? Yes! (And if you think your niche is the problem, you’re wrong!) Clarity of Communication, Part 1 of 2

Can you believe it’s February, already? No? We can’t either! We’re 2 months into 2016, and we’ve already made some fascinating discoveries about how we can most effectively help YOU reach your coaching and business goals.

A couple of months ago, we sent out a survey, with the intention of really getting to know you. Like, deeply.

One of the questions we asked was “’What are your biggest challenges?” because you know we’re ALL about providing you with solutions.



One topic came up over and over again – how to clarify – and make money in – the niche you feel called to serve.

It seems that many times, when coaches struggle to make money, the first thing they think is that it must be a problem with their chosen niche.

But that’s NOT the problem.

In our experience, and the experience of people we’ve worked with, the biggest factor in your success is clarity.

You need clarity in:

  • Understanding the challenges your ideal clients face, and the solutions to those challenges.
  • The exact words and phrases your ideal clients use to describe their challenges.
  • Communicating clearly how you can help your ideal clients solve their problems!

You see, clarity is key in growing your business, no matter what your niche is.

To prove it, we wanted to share examples of some of our colleagues who are making 6 or 7 figures in really “quirky” niches.

These include one woman who teaches people how to work with their dogs (think agility training, communication, behavioral training).

Another colleague coaches and consults with clients in alternative investing, such as placing ATM machines.

Another is a tennis coach. (That’s right. Tennis. A hobby, for most!)

People are thriving in these specialty niches, which proves that they’ve truly honed in on the pain and pleasure island points of the people they want to serve.

communication cans 2

 Bottom line: it’s all about clarity of communication.

“But what if I live in a rural Illinois town with a population of 2000?”

“But what if my niche is really quirky, like mine? (I knit sweaters from cat hair.)”

“But what if my clients don’t earn lots of money to pay me?”

We hear your “buts.”

And we answer them all the same:

If you gain clarity around your prospects’ challenges, the solutions you present, and then communicate clearly, you can make money in any niche, in a town of any size, serving any type of client.

So, the first step is to articulate the challenges your prospects face, and how their lives would be different if they solved those problems.


You see, “niche” is more than a description of a group of people. It’s a set of challenges or needs that group of people experience, and more importantly, that they want resolved. Your products and services help them to overcome those challenges needs.

In order to clarify your niche, you must fully understand the needs.

So let’s revisit one of those quirky niche examples we shared with you. For the tennis coach, the niche isn’t “tennis players.” The niche is tennis players who want to serve better and win games (or, who want to stop losing).

Our niche here at The Coaches Console is not “start up coaches.” Rather, it’s coaches who are struggling to get clients and make money in their business.  We narrow our focus to a select group of people (start-up coaches) experiencing those particular challenges and needs.

To find your niche, you must first define a group of people, and then narrow that group down to a sub-group experiencing a specific challenge or need.



Get to know these challenges and their solutions, and get to know them well … in your ideal clients’ words, not your own! This is SO important – don’t guess or “take a stab at it,” which is what we see coaches doing over and over again. The more you can dial in to exactly what is keeping your ideal clients up at night, worrying, the better you can communicate with them, and offer your solution to their current pain.

There are 2 powerful ways to get to know how your prospects or ideal clients describe their challenges and solutions: via phone, or via email.

Call 3-5 people, or send a quick email to your current clients. Ask them the following questions:

  1. When you lie awake at night because you’re stressed out and can’t sleep, what words and thoughts run through your head about the biggest challenges you are currently facing in ____ {insert desired area of focus, i.e. business, relationship, health, etc.}?
  2. If you could wave a magic wand, and time and money were of no concern, what are the goals and results that you most desire in ___{insert desired area of focus i.e. business, relationship, health, etc}?

Be sure to write down the precise words they use to describe what they’re facing, and how their lives would be different if they solved these challenges.

two business woman are discussing about a problem at work

In our next newsletter, we’re going to share our famous 5-part conversation for clarity of communication – but you’ve got to have clarity on your ideal clients’ biggest challenges before then! So get busy.

Then, stay tuned to Part 2 of this newsletter next month, in March.

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Presenting Bootcamp STAR Graduate – Sharon Svenson, Deliberate Creation Coaching To Revitalize, Heal, And Energize Your Body, Mind, And Soul.

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Sharon Svenson, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!

Sharon offers Deliberate Creation Coaching to Revitalize, Heal, and Energize Your Body, Mind, and Soul.

A life changing game to create miracles in your life.

Are you frustrated with others?

Find yourself disappointed or angry with the life you are living?

Do you feel overwhelmed, pressured or stressed?

Go Shopping in the Universal Store of Unlimited Beliefs.

  • Open 24 hours a day, seven days a week.
  • Inventory is always expanding.
  • Our motto: tell us what you want and it’s yours.
  • No belief is too wild or outlandish.
  • We love filling orders that are unusual, creative and big.

How does it work? Take whatever beliefs feel good to you. Later if you’re unhappy with a belief, bring it back and get something else. We encourage returns and creative requests. We welcome those with high expectations, love those who want to experiment,and enjoy repeat customers who have a thirst for expansion.

I love exploring different techniques, games and exercises that might open the door for clients in more effective and powerful ways, to help accelerate the transformations and life changes they desire.

‘Choose your beliefs by how they make you feel.’ is one of my favorite games. I find that by playing the game, clients start to connect how their negative beliefs hold them back from what they desire; and begin to get how life changing a positive belief can be.The more they play it, the more they prove to themselves they really can let go of the beliefs that aren’t working and pick new ones that do.Stubbornness and ego are left behind and beliefs that seemed immutable transform to possibilities.

Maybe the above scenario of a Universal Store of Unlimited Beliefs sounds wild and far fetched; but with an open-mind and lots of practice you really can choose beliefs that create miracles in your life.I invite you to explore the life changing possibility of being able to choose beliefs, just like you would your grocery items at a grocery store, picking out items based on your preferences, goals and desires

Choose your beliefs by how they make you feel. A life changing game to create miracles in your life.

We start with the premise that we all want the same things: to enjoy life, to have life go well for us, to feel comfortable in our bodies and peaceful in our minds.

Then, let the game begin.

First identify a belief that isn’t working.

How can you tell a belief isn’t serving you? You aren’t getting positive results from it, and by the negative emotion it elicits.

Example of a belief that isn’t serving you: ‘As we grow older our health fails.’

Emotions resulting from this belief would be feelings of hopelessness and fear, emotions that don’t inspire positive actions.If we feel hopeless or fearful why bother trying?

Don’t fool yourself by thinking that just because the belief feels true or familiar that it’s unchangeable.

When you take the time to reflect on evidence from your life proving these beliefs are not serving you, letting go of them feels logical and safe.

Your mind is made to learn. A natural part of learning is letting go of beliefs and patterns of thought that don’t work and incorporating new beliefs and thought patterns that do.

Pick a different belief that if you believed it, would feel good.

An example might be ‘my body has the ability to heal.’

At first most clients answer but I don’t believe it. “That’s OK.” I say, “The question isn’t do you believe this?but,if you did believe it how would it make you feel?”

They might say, “If I believed ‘my body had the ability to heal’, it would give me comfort and hope. I guess from a place of hope I’d feel encouraged to seek answers or take positive actions.I guess this belief could serve me better.

Then I ask the client to go ahead and imagine they did believe the belief, and imagine the feelings of comfort and hope.

The mind can’t tell the difference between what is imagined and what is real.So if you imagine feeling peaceful you fool yourself into believing you are peaceful, and guess what you become peaceful.

Real life examples:

By changing my belief I was able to be present and joyful. A common belief ‘we can’t change beliefs, that’s just the way it is.’

Recently my daughter gave birth to a healthy baby. There were medical complications and she was induced. One of my thoughts before her labor: I’m scared for my grandchild and daughter. As soon as the thought cropped up I’d ask how does that thought make you feel? Answer, scared. What would you like to believe? I’d like to believe that everything turns out alright.

I made a guided meditation for myself. I imagined angelic beings surrounding the child and my daughter, and I imagined the birthing room filled with joyful, peaceful, and healthy energy. I imagined my daughter at home enjoying her new child and a sense of well-being for the whole family. It brought me soothing, relief, peace, and positive expectations and allowed me to enjoy the now moments along the way and be present with my other granddaughter as we awaited the birth of her sister.

This relaxed meditative state allowed a quick release of my fears and was an open receptive state for soaking up the positive affirmations. I listened to it again and again to reinforce the new patterns of thought I desired.Listening to soothing music, doing a relaxing activity or breath work while stating the desired beliefs can be effective too.

Choose a belief that works for you. Believing in angelic beings might be too far-fetched for you, but hey, it worked for me.Maybe you believe in science and you read a statistic that 90 percent of the women who have this condition go on to deliver healthy babies.It doesn’t matter if angelic beings are real or if the statistic is true. What matters is does this belief make you feel better right now.

By changing her beliefs her health dramatically improved. A common belief ‘we need to choose beliefs by what is true or based on past or present reality.’

I had a client who believed as we age, our health deteriorates.This belief made her feel scared and frightened of the future; but she had ample evidence of this from serious health issues she was experiencing and the majority of her peers were in agreement and had confirmed her belief with their ever increasing issues.

I asked “Are you open to the belief that ‘as you grow older, your body becomes more comfortable and healthy?’ ” “But that’s not true,” she replied. “What if you did believe it? How would that feel?” I asked. “Well …good,” she hesitantly replied, “…but ‘everyone knows you fall apart as you age.’ “

Even if 9 out of 10 doctors recommend a belief, or the majority of the population holds it as true, being willing to choose beliefs that make you feel good are what will serve your life.

In our sessions we explored what beliefs were serving her life, and what beliefs weren’t. As she selectively let go of thought patterns that made her feel fearful, and chose beliefs that made her feel good, miracles happened.

During our time together she released fibromyalgia, allergies, neck pain; a skin and nerve condition started to heal; and her heart healed to a point where it was functioning close to normal capacity.

New beliefs led to peace, solutions and answers. A common fear is ‘what if I end up being disappointed because the belief doesn’t come true?’

I had a client who felt desperate and panicky because her spouse was in crisis and needed immediate help. She was consumed by fear,dread and panic, leading to emotional paralysis. A relative offered to pay for 3 months of rehabilitation and pay rent and other expenses to see her family through. My client felt incredible relief and peace.The relative didn’t come through but the peace and relief she experienced served her well and had given her a week of relief. In a workshop she allowed the relief and peace to stay by choosing the belief, ‘answers can come in different ways’. Answers and solutions did unfold in ways she couldn’t have guessed.

Trust things will sort themselves out.Let the belief do it’s magic in the now moment by bringing you peace.From a place of optimism and well-being, creativity flows, and we are open to seeing solutions and answers. From a place of fear, thinking is cloudy, and we notice other looming problems, or we feel paralyzed  and mentally and physically drained.

By letting go, she felt renewed energy and confidence. A common concern ‘what if I pick a belief that feels good and ignore actions I should have taken?’

I had a client who felt overwhelmed by the responsibility of caring for three young kids. She thought that to be a good parent she had to focus on the children’s faults so she could fix them.This belief was reinforced by teachers and extended family. This left her feeling pressured, stressed,short- fused, and low energy. In sessions we explored different beliefs that might bring her peace.She chose these: ‘My kids are lovable, gifted and unique, and I’m a lovable, capable parent who continues to learn as I go along the way.’ By allowing her self to focus on her kids in a positive way, issues and problems came into perspective. With the new beliefs came beautiful changes. She had renewed energy, found creative solutions to problems, and felt a re-connection with her self-esteem and confidence.

Don’t beat yourself up for having beliefs that aren’t working. You’re in good company; welcome to the human race!We all do the best we can from where we’re at. Come with a beginner’s mind, explore and experiment, and try it out for yourself.Start with beliefs that don’t feel too outlandish to you, then have fun building from there.


For 10 years Sharon has guided an International clientele through individual coaching,workshops and recordings into deep relaxed states where letting go and positive changes can happen quickly.


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Presenting Bootcamp STAR Graduate – Svea Van der Hoorn, Solution-focused Futures, Calling Capable Forward-Thinking Women and Men Stuck in the Doldrums of Overwhelm… Interested in Restoring Clarity to Create a Meaningful, Impactful, and Profitable Working Life?

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Svea Van der Hoorn, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!

Svea works with Capable Forward-Thinking Women and Men Stuck in the Doldrums of Overwhelm… Interested in Restoring Clarity to Create a Meaningful, Impactful, and Profitable Working Life?

5 People Who Inspired Me – And Still Provide Me with Fuel To This Day

It’s the start of a new year. The time to think ahead. That time when we’re encouraged to get ambitious, set goals, reach for the stars. Well, for the next 5 minutes, I’d like to ask you to resist that urge. Instead look backwards, and downwards. Allow the people on whose shoulders you stand to re-inspire you for the year ahead. As you read about 5 people who inspired me, become aware of the energy you already carry within you, the fuel that you already have available to rise up to meet whatever lies before you in this new year.

1. The school principal who practiced deep democracy before it had been invented

She strode across the playground, a small, slender-framed woman dressed in her white habit and black wimple – Mother Joan. She could have been a character from The Sound of Music, but she was my primary school principal. Vibrant. Tenacious. A pragmatic idealist. Committed to weaving a social fabric of dignity and respect amongst all who worked and played at her school. Teachers and pupils alike.

“What’s happening here?” she’d say, taking us by surprise as she appeared as if from nowhere. “What’s the matter?” she asked the crying 8 year old. “They won’t let me play with them” the girl wailed. “Yes, but she interfered with our skipping game” protested another. “Girls, girls, girls. Slow down. Eyes up. Look at me. This is not the way we go about letting each other know how we feel”. Holding each child’s gaze for a moment, she then asked “so who can tell me about how she is feeling and what needs to happen to put things right amongst you?” A quiet girl lifted her chin and said “I feel upset. The skipping game was nearly won and then she messed it up. I was so close to beating the record”. The small white figure stepped closer to the upset girl placing herself as a bridge connecting the two. With a small delicate hand she gestured to the alleged transgressor standing sulking, but no longer wailing. “So you’re upset at what she did. Please tell her how you feel. And also tell her what you’d like, so that things will be alright enough for the game to continue”. A longish pause ensued in which no one interrupted. We felt as if Mother Joan’s eyes were looking at us all simultaneously. Not punitively but reassuringly. “I’m upset. I wanted to go for the record. You messed up our game just when it was so exciting. I want another go and I want you to sit out.” All Mother Joan asked was “Done?” with one eyebrow lifted higher than the other. A nod. Then it was the wailer’s turn. We didn’t like the wailer much. “I asked and asked for a turn and she just kept on jumping. She wouldn’t let me have a turn. I got cross.’ And then the surprise happened. ‘I’d like you both to sit out for at least two turns. Sit nearby each other. While the others are skipping, talk about this a bit more, just enough so you can get back to playing together again. When you are BOTH ready to do that, feel free to get up and start joining in. And girls, when they are ready you let them do some double skipping together.” And with a small smile, she was gone.

Give people a framework, some time and some space, and a way to get back on track, and leave them to it.

2. The teacher who knew that learning is a multi-faceted opportunity to dabble in diversity

She announced that we were going to be learning about the locust for the next few days. Then she announced that we were going to be learning about the locust in different ways. She asked us to listen carefully and decide in which group we’d like to be. All groups would be presenting what they had learned to the class the following week. The choices were:

  • Going to the library and looking up information
  • Heading to the top corner of the field and searching for live locusts to observe in their natural habitat
  • Spending time in the art corner drawing pictures of locusts
  • Gathering in the small hall to prepare a play with a locust as the main character
  • Going to interview the school gardeners

We spent some hours over the next days gathering information and preparing our presentations. Each group took their turn. Then the magic started.

As a class we were asked: “What did you learn about the locust from the library group, that only the library group could tell us about?

What did you learn about the locusts from watching the play, that only the drama group could have let you know about the locust?

And so on. Followed by more discussion about what it was about the method of learning that made it possible to get to know something particular about the locust that was hidden if looking from a different perspective.

How you approach a topic both opens up and closes down what you can learn about that topic

3. The man who knew the value of routine

I’d heard a sudden tinkle and looked up. His wife sat slumped forward in her deckchair, the glass no longer holding her lunchtime mint drink, rolling slowly across the flagstones. A strange raspy sound alerted us that all was not well. An expanding puddle of urine mixing with the spilled drink told me something was very wrong. We carried her to the day bed in the shade on the verandah, and sat with her as she left this life – shocked and silent at this event that was turning our lives upside down.

Later we made our way home, each isolated in grief and a myriad of questions to which there never were to be answers.

In the morning after his wife’s passing, I apprehensively approached his kitchen where they’d usually had breakfast each day. Expecting a silent empty room, I was taken aback. There, quietly poaching his usual egg while the toaster popped his half slice of toast, he stood. Somehow smaller, somehow duller, and yet getting on with his morning routine.

A week later, I again went by in the early morning – just to satisfy myself that he truly was ok. This time I dared to ask him “How do you think you are going to manage?” “I have no idea” he said. “What I do know is that I know how to get up each day and make an egg with half a slice of toast. I do know how to go to the library each Tuesday and return and select more books. I know how to take the dog for a walk before the sun sets each evening. So, I guess I will keep doing the things I know how to do until I start to know how to do this thing that I have no idea how to do’. He lifted a toast soldier, dipped it into the egg yolk, and took a small bite. Crunch, chew, swallow. Next piece.

When in turmoil, keep doing what is familiar until what is disturbing loses some of its sharp edges.

4. The coach who wanted to expand her vulnerability in order to achieve excellence

‘I really struggle with finding the right words. My words just won’t come out sometimes’, she said as a way of explaining why she had decided to embark on coaching supervision. There were many pauses and ‘ums’ as she made this statement. Signs that we were in for a challenging and interesting ride. ‘What approach to coaching have you been using up to now?’ I asked. She told me about her training in an approach rich in names for concepts, and with phrases for describing processes. Hmmm, thought I. ‘She wants to exchange the ease of drawing on a ready made vocabulary, for the stress of having to consider and select each word deliberately with only the topic and the client’s preferred language patterns to guide her. Interesting coach this one. I look forward to hearing more about her good reasons for wanting to set herself the task of becoming excellent in the area she describes as her vulnerability.’

We met about 10 times across two years. Each time she brought a piece of her coaching. Each time we reflected on small shifts in her language that she was experimenting with in order to be of better service to her clients. With each experiment, for example, replacing ‘but’ with ‘and’, she unfolded more and more sophisticated understanding and use of language. Her competence sky-rocketed, her confidence blossomed, her clients received excellent service. Ironically, her fluency did not get much better. But, her potency in asking powerful questions, and her support to her clients’ forward-movement through her summaries was a delight to witness.

Fluency is not a necessary characteristic of masterful coaching. Designing questions and statements containing carefully selected words that stay close to the client’s utterances, are.

5. The post-grad student who looked at life through a different lens

They sat with bated breath, waiting for him to speak. He’d attended the developmental psychology module by arriving just in time to sign the register each day. He sat slightly apart, this man – a grown up boy from the other side of the tracks, who’d skipped school to help his granny sell vegetables at market. “I think middle class children are very disadvantaged. If either of their parents is mentally unwell or just difficult, they are captive behind their walls with their big security gates. Not me. I belonged to a whole neighbourhood – in and out of people’s houses. It didn’t matter if dad was drinking too much, or mom was too tired to feed me. There was always a hearth and home with a welcoming grownup to flee to. Not one, but many adults helped me grow up to be a decent man.’ An awkward perturbed silence floated from face to face gazing at him in puzzlement. And so he said it again: ‘I think middle class children are the truly disadvantaged ones in this fractured society of ours.’

It takes a village to raise a child.

Q: As you read, who came to mind? How might the inspiration you created with them, act as fuel for you at the start of this new year? What might you accomplish if you regularly drew on that fuel?


Svea is deeply committed to partnering with capable, forward-thinking woman and men seeking to accomplishing value and quality to create menaningful, impactful, and profitable working lives. As Margaret Mead said “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has’.

What lights her up about doing this work is that a small tweak here, and some encouragement there can set in motion change which brings improvements beyond what people thought they could create. When people are encouraged to activate their resourcefulness, as well as shift their focus and their language towards solution-building, rather than problem-solving, the impossible can, and does become possible.


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Presenting Bootcamp STAR Graduate – Kathleen Fors

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Kathleen Fors, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!

Kathleen is “The Life Makeover Wizard​”, Creator of the Holistic Emotional Makeover Transformation Life Coach, Author, ThetaHealing Instructor & Intuitive. Remove Every Block to Success for a Life You Can’t Imagine!​

How to Learn the Single Most Powerful Tool for Transforming Your Life!

Most of my life has been a struggle. I knew I was capable but I didn’t feel good about myself and my life just didn’t work. My transformation journey over the past 30 years has allowed me to overcome huge challenges, including a 22-year overeating disorder, severe anxiety issues, a 5-year life-threatening illness, and a lifelong victim mentality that attracted all sorts of problems in every area of my life.

On my journey I became aware that I had major limiting beliefs and emotions that were holding me back and sabotaging my life. For example I was deathly afraid of other people’s possible anger which meant to me on an unconscious level that I might be harmed or punished. This kept me closed down and non-expressed, unable to stand up for myself, could not say “no”, and I was a big people pleaser. This translated into being totally inauthentic and I really didn’t even know who I was. (I expand more of my story on my website “Journey to Health” section.)

From all the tens of dozens of classes, seminars, coaching programs and numerous modalities that I learned plus working with hundreds of clients and students, what I came to know is that our internal beliefs make up the software that runs our lives. Our beliefs—conscious and unconscious—determine our thoughts, behavior, actions, and outcomes. While most beliefs are formed by age seven, an upsetting or traumatic incident at any age can have a major effect on our belief system and hold us back, causing frustration, doubt, insecurities and anxiety.

In my newly created, one of a kind Holistic Emotional Makeover™ (HEM), limiting beliefs and emotions are identified and cleared. Those things that we want to be, do and have come naturally without effort or strain. Our internal programing has changed, so instead of trying to manage our behavior, we just feel different and things happen with ease.

One of the powerful tools I teach clients in my Holistic Emotional Makeover™ (HEM) is called the CORE Technique which is well known for transforming thousands of lives. This is my gift that I’d like you to have too! Just go to my HEM website listed below and get my Free Special Report How to Learn the Single Most Powerful Tool for Transforming Your Life. When unwanted emotions come up like disappointment, anger, sadness (to name a few), you won’t have to worry about going into overwhelm, you’ll know what to do. Using the CORE Technique will help you complete unwanted emotions so you can be more neutral and responsive instead of being triggered and reactive which is true empowerment.

The CORE Technique is easy to learn. It’s up to you to take the time and energy to master the habit of using it. So go to the Holistic Emotional Makeover website and get your Free Special Report.


Kathleen specializes in identifying and clearing blocks that hold people back from what they desire. She specializes in emotional eating, yo yo dieting, unresolved traumas, health and relationship issues. This includes transforming stress, overwhelm and sabotaging behavior patterns for emotional, physical, and spiritual well being!  Kathleen also offers ThetaHealing classes and the 12 Core Dynamics of Common Problems class.


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Presenting Bootcamp STAR Graduate – Karen “KC” Carlson, Video Marketing, Coaching and Production

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Karen “KC” Carlson, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!

KC helps your Video Vision to catapult your marketing to a new level. Gain rapport with new clients before you meet – while you sleep!

Video in the Land of Oz

The challenge of learning Video technology is like being swept away from the comfort of home. All of a sudden everything seems familiar, but strange. A wicked witch scares you into thinking you have nothing to say and you’ll never be able to speak on camera. You may be tempted to resist learning this new marketing tool, wishing for some great OZ rescue.

Learning to speak on video and create great videos for your website and digital marketing takes the same friends Dorothy found in her adventure:  The Tin Man, the Cowardly Lion and The Scarecrow.

The Tin Man’s Brains – When you face the challenge to plan your video marketing, you quickly realize how vital video is your business. The investment you make in this marketing tool saves you time in the “know-like-trust” of professional relationships. Videos save you time answering basic questions, time explaining how to benefit from your services, time reaching your contacts and linking to the clients of friends and colleagues. Saving time saves money. That is brains.

To overcome the wicked witch holding you back from visibility takes Courage. The Cowardly Lion’s courage to grow into his own skin and realize his great power to pounce on adversity. Courage to stand strong. Courage to speak up and say what is important. Courage to take the journey. Courage to risk the unknown. You have the courage inside ready to emerge and find the freedom to be seen and heard.

The Scarecrow’s heart. You wouldn’t be reading this unless you have true heart. The heart to give. Heart to connect and share your gifts, talents and unique offering. Your videos share your heart like no other medium. Your heart makes the connection with the people you are meant to serve. Video creates a bridge from your heart to the hearts who need your touch. When you speak from your heart, we believe.

Link arms with your new friends: Brains, Courage, Heart and Video4Results and skip down the yellow brick road feeling alive and supported. There’s no place like home.


Karen (KC) Carlson is an entrepreneur, videographer, environmentalist, and public policy expert who is combining all her experience and talents into a new business venture, Video4Results.

Headquartered in Santa Cruz, California on the Monterey Bay, her firm aims to coach non-techy heart natural healers and heart-based entrepreneurs to produce high quality videos for websites, improve their presentation skills and connect more quickly with new clients.

KC’s passion is to produce social media videos, and presentation coaching to bring greater visibility to the healing of heart-based entrepreneurs.


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Presenting Bootcamp STAR Graduate – Devora Gila Berkowitz, Breakthrough Coach and Soul-Purpose Expert for Heart-Centered Spiritual Women

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Devora Gila Berkowitz, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!

Devora helps talented heart-centered spiritual women fulfill their purpose and potential so they can create their unique impact in their life and business.

3 Keys to Activate Your Divine Connection

I’m passionate about empowering spirit-led women to move quickly out of overwhelm and connect to their inner voice and creative power, so they can receive more abundance in life and business.

But it wasn’t always this way. To be totally transparent, I used to sabotage myself with “mindset pitfalls” and instead of attracting health, love and abundance, I had a habit of calling the complete opposite into my life. Although I was a very accomplished musician, writer, teacher, yoga instructor and vocal coach, I was a chronic over-giver and would often put myself last. I was a very juicy target for “energy suckers” and “freebie seekers.”

The Divine decided to have a sense of humor with me one day to reflect my “martyr” attitude back to myself. I was married and seven months pregnant, waiting at a bus stop on my way to my ob-gyn. Suddenly, I was attacked and stabbed in the back eight times by a terrorist who wielded a huge kitchen knife! The weapon fell to the ground, breaking into three pieces, and I ran for my life while sustaining only surface scratches.

I put the event behind me and continued in “push forward” mode until eight years later, when I was diagnosed with a rare, neurological condition that affected my brain, optic nerve and spinal cord. Sounds horrible, right? Actually, I saw the illness as a huge gift – the opportunity to slow down, reflect on my life and heal myself.

Although for years I had questioned the purpose and meaning of my miracle story, only now did I receive this deep realization: Everything in life that happens to you comes directly from the Divine and is meant specifically for you, for your ultimate good. The Divine calls out to have a relationship with you – so you can become who you’re truly meant to be and receive the abundance that is waiting just for you!

This experience led me to discover a step-by-step system that gives you the clarity and confidence to fulfill your purpose and receive your divinely-inspired abundance. (So you won’t ever have to go through a drastic wake-up call like I did.)

I love helping my clients access their inner voice and creative power as their inner divine relationship unfolds, which is the secret to receiving abundance. It’s from this place that they improve their relationships, health and finances. In fact, as a result of this work, one of my clients earned in this past month alone what she earned in all of 2015!

To help get you started, here are 3 Keys to Activate Your Divine Connection.

#1 – Remember Who is in control. Who’s really running the show? This is a challenge for many of us – especially for talented high-achievers.  To give over control to the Source of all seems on the one hand so obvious, and on the other – so difficult! We like to be in control. For many of us, the need for control feeds one of our darkest mindset pitfalls: I’m not enough, I’m not worthy, I’m not important, and I can’t. As long as you hold on to one of these mistaken beliefs, letting go will be a challenge. The solution here is to allow “letting go” be your mantra.

Here’s an illustration: One of my clients was in a stressful marriage and had been trying to conceive a second child. As a result of her letting go, she improved her relationship with her husband. At our last session she gave me a thank-you note: “I feel so blessed and grateful for all you have taught me and given to me,” she wrote, “I have grown so much, I have truly transformed…” When I heard from her about nine months later – she was expecting a baby!

#2 – Everything that happens to you is meant specifically for you. Did you ever make an innocent mistake and couldn’t figure out why it happened? Or everything goes wrong one day for no good reason? In the theater of life, we are the players and the Divine is Scriptwriter, Director, and Producer. Each of us is a player in everyone else’s theater so that the Divine can have a relationship with each one of us. While we cannot ultimately pen all of the stories of Life, we can use our free will to rewrite our own stories, by 1) understanding how we interpret and perceive our lives, 2) deciding how we want to experience our reality instead, and 3) take the necessary steps toward those goals.

So instead of feeling guilty or angry when something goes wrong, realize that this is your special moment when the Divine is saying, “Hey, you’re special – pay attention!” When you get really clear on this, life becomes more meaningful and feels magical. You begin to see the world as your personal stage and appreciate the role you’re playing just by being you.

#3 – What happens in your life is for your highest good. You may be saying, How can I possibly see the good when everything around me is falling apart? I hear you. It’s easy to go to that place. The problem with staying there, however, is that you miss out on the golden gift that lies beneath the surface of life’s surprises. That hidden gem is your relationship to the Divine. So the next time you feel frustrated, confused, angry, fearful… these are signals that the Divine is tapping you on the shoulder. Get curious and ask, “I wonder why the Divine is calling to me right now?” Ask to understand the message that you need to hear, or the lesson you need to learn. Remember, it’s all a gift especially for you!

So, following these three steps will help support you to activate your own relationship with the Divine so you can receive more abundance in your life and business. Meditate on these ideas and notice what happens when you open up to the Divine Love that is flowing to you at every moment.


Devora Gila Berkowitz is a visionary, coach and healer, musician, writer and editor, yoga teacher and soul-purpose expert with 25 years’ teaching experience who recreates herself daily while following her soul’s calling. She knows the unparalleled satisfaction of watching her kids blossom while doing what she loves: helping talented heart-centered spiritual women fulfill their purpose and potential so they can create their unique impact in their life and business.  Devora Gila Berkowitz is here to remind you that you have the vision, voice and creative power to make your impact in your family, community and in the world.


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Presenting Bootcamp STAR Graduate – Margarita Martin, Coaching that Makes Your “YOU” Possible

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Margarita Martin, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!

Margarita works with direct sales, self-employed and professionals seeking to grow in their field – folks who are HUNGRY to grow and improve.

Remember, nothing is IMPOSSIBLE! The word itself says, “I’M POSSIBLE”!!!

I am so EXCITED!! I’ve gone from National Sales Rep of the Year at Dow Jones, twice; to stay-at-home mom of four, to entrepreneur as a Life Leadership coach. And now I’m HERE! With all of you!! My journey with Melinda and Kate has been pivotal and amazing for me and my business as a coach, trainer and speaker with The John Maxwell Team.

We’ve just rung in a new year and as I do every year I’ve reflected back on the past year – what went right, what could I have done better, what where my greatest joys and my deepest let downs. I’ve always been a student of leadership – I’ve always wanted to be the best I could be and I knew that in order to get to my personal best, I needed to read and learn from the very best – one is too small of a number for greatness.

Along with welcoming the newest little member to our family (Baby Grace is 3 months old now), one of the absolutely best things I did in 2015 was become certified as a Coach, Speaker and Trainer with The John Maxwell Team. My heart has always been for bringing others up, training on the best content, sharing what has worked for me in the past and what hasn’t worked. I am a natural motivator and cheerleader. My closest friends describe me as a bundle of positive energy!

As a Certified Coach with The John Maxwell Team I deliver a strong dose of the best content on the topic of leadership on the planet. In fact, John Maxwell has written three of the top five leadership books EVER written. And I get to share that with my clients, through virtual one-on-one coaching, mastermind groups and lunch and learns. Learn more about John Maxwell here.

What I have learned, both personally and from my clients, is that SELF-leadership is the absolute hardest form of leadership. One of my favorite quotes from John is this – “Everything rises and falls on leadership.” It is so very true!! How we lead ourselves is how other perceive us, how they respond to us. If you are looking to grow your business, build your sales team or make an impact on the world around you, you must first and foremost LIVE BY EXAMPLE.

Between the killer content, being a keen listener and living it, I would love to share with you some resources available on my site, Take advantage of my free gift to you, “5 Free Infographics to help you Up Your Leadership Game.” They look great printed out and I know you’ll refer back to them time and again.


Margarita Martin is an influencer that is an experienced sales person. As a mortgage broker, she survived the mortgage crisis of 2007-2008. She transitioned from this battle zone to what turned out to be an all-out Armageddon. Her new role selling a printed publication in our digital world, to a market, of all things – early adopters. Margarita was selling the Wall Street Journal for classroom use to university deans, faculty and graduate programs. Not only did she survive, she was “Sales Representative of the Year” two years in a row. Not bad for a two year deployment. And then came four babies creating a new full-time position. Survived, again, and ready to teach straight from the front line.

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Presenting Bootcamp STAR Graduate – Larry Jacobson Retirement Coach: When Golf And Grandkids Just Aren’t Enough

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Larry Jacobson, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched his businesses with our support and who is now thriving!

Larry offers non-financial retirement planning for baby boomers because golf and grandkids are not enough.

Baby Boomers Reject and Redefine Retirement

Baby Boomers have a problem we rarely discuss and are reluctant to face. If like me, you are one of the 10,000 boomers who will retire today and every day for the next 15 years, you face two basic questions about your retirement.

Do you have enough money to retire? This is the question everybody talks about. The financial planning industry hits us with an endless barrage of advertising to generate enough fear so we’ll invest with them. Let’s say you’ve planned well, had some good luck and timing, and you do have enough money to retire. Good for you. Now you’re faced with the question nobody wants to talk about.

larry-ted-talkWhat are you going to do with your time when you retire? Most answers include some version of, “Sleep late, golf, and travel.” I hear this often from new retirees, and many are back on the phone with me before a year has passed. By then, they’ve had all the sleeping late, golfing, and travel they can take, and have discovered a new problem; they are missing the fulfillment and purpose they had with their career.

Today’s Retirement Situation—The Hard Truth

A majority of those approaching retirement have not thought about what happens after their career comes to an end because the idea of losing one’s identity is frightening. Many of life’s big transitions are scripted for us and follow an established progression from one stage to the next. In school, we progressed from kindergarten to elementary, from middle to high school and the next step for some was college. In the corporate world, you climb the ladder from supervisor to manager, director, VP, President, and then the C-suite. If you’re in the military, you rise through the ranks in proper order. But now that you are approaching an unscheduled part of your life, how do you write the script so it includes fulfillment and purpose?

Think about your days at work. Even on the worst day, you experience a variety of emotions including feeling valued, needed, and respected. At work, you are scolded and praised; you absorb, and contribute knowledge. Most likely, you thrive on that steady flow of interaction with fellow workers, the fast pace, and the feeling that you are ‘doing something.’ When this stimulus is gone, how easily do you expect to transition to tending your garden? What will you do to maintain purpose and how will you contribute to the world?

What’s Your Plan?

sailingThe answer to this important question of what you’ll do with your time is to have a non-financial retirement plan. Having a financial retirement plan is common, but only 30% of baby-boomers have a non-financial plan. Why don’t you have a plan? Don’t feel bad; it’s not your fault. We didn’t expect to live this long and thus need a plan for a whole new phase of our lives. Our parents didn’t have much of a plan—but we’re living 10-30 years longer than they did—so we need one. However, there are three hurdles to creating a plan.

  1. We didn’t know we were supposed to have a plan, and figure we’ll make it up as we go. That’s being reactive, not proactive.
  2. Even if we wanted to, we were never taught how to make a non-financial retirement plan. What would it include? What would it look like? I’ve met a lot of executives who could write a business plan in a day, but have no idea how to write their own plan for retirement.

It takes deep introspection to consider what you’ll do with the next phase of your life. This is not easy to do by yourself and resources have been thin in this area. After all, the financial firms’ profits come from your invested money remaining invested, not spent.

No financial firm wanted me to spend my money on a sailing journey around the world, but that’s what I saw as my vision, so I went anyway. What do you see in your vision? When you think about yourself in retirement, what do you picture? If you don’t have a vision and a picture of what you want, then you may want to consider these statistics.

  • In retirement you have a 40% higher chance of falling into clinical depression than when you were working.*
  • You have a 56% higher chance of having a stroke if you cannot state your life purpose in retirement.**
  • The average retiree watches 4.5 hours of television per day. That’s the equivalent of 205 8-hour days or 56% of your potential productivity time.***
  • Retirees have many concerns but their #1 concern is the lack of identity they felt in their career.

Still, 70% of retirees don’t have a non-financial retirement plan.

planDo you have a plan?

Without a planned route, it’s easy to drift aimlessly from one pleasure to another never finding fulfillment. In the words of the great motivator, Jim Rohn, “If you don’t design your own life plan, chances are you’ll fall into someone else’s….” It doesn’t have to be this way. Retirement doesn’t have to mean the end, but rather the beginning of renewal. Retirement should be redefined as opportunity.


Baby-Boomers are Rebelling Against Traditional Retirement

The old way of looking at retirement was to see an endless bliss where you would finally get to do nothing, with no pressure, deadlines, or work. Wrong! That was your parents’ definition of retirement. You’re of a different generation, someone who has reached a position of respect in your professional life, and want to contribute and feel appreciated.

It’s time to look at retirement in a whole new light. Not as a chance to stop, but as a chance to move forward in a direction you have always dreamed of going. It’s your chance to make your dreams come true. It’s your chance to live a life of true meaning, value, and solid purpose.

Three Elements To a Fulfilling Retirement

It may seem obvious but most new retirees have been so concerned with retiring from something, they have yet to consider what they’re retiring to, and thus the three parts to retirement.

  1. You must have something to retire from such as a job, career, or position of responsibility.
  2. You need something to retire to. This could be a new job or career, joining the board of a company, a personal passion, working for a non-profit, getting into a new relationship, or moving both physically and emotionally. Hopefully what you’re retiring to makes you feel like you’re contributing to the world’s betterment, even if it’s your neighborhood group.
  3. Creating a non-financial retirement plan means asking many questions of yourself—and answering them. Thus, the third element needed to retire is someone to nag you to get off your duff to do make a plan, and then take the first step in that plan. While I prefer my title as is, Chief Retirement Navigator, I’m also referred to as ‘the nag,’ which I don’t mind as long as the job gets one.


While sailing his boat all the way around the world, Larry Jacobson followed many a course marked by buoys. They led the way through dangerous shoals, between reefs, and provided a safe haven for mooring. The international buoy system is like a roadmap and if followed properly, will keep you in safe waters. Larry’s Buoy Coaching, provides safe and confidential guidance into a new phase of life as you redefine your retirement.

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Presenting Bootcamp STAR Graduate – Carol Williams supporting and empowering individuals and teams to reach their goals and dreams

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Carol Williams, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!

Carol is supporting and empowering individuals and teams to reach their goals and dreams and now she is offering the readers of our blog some of her best pieces of advice.

January Dreaming to July Doing: A Savvy Business Leader’s Guide

WHAT is the issue?

New Year’s resolutions don’t work. You know that. Some statistics:

Resolution maintained through first week 75%
Past two weeks 71%
Past one month 64%
Past six months 46%


But, why? We are intelligent and successful leaders. Why do we have a DISCONNECT between Intention and Action?

Answer: It’s our brains. It’s how we are wired. But, here’s the good news. We can outsmart our brains.


With everything to gain, and much to lose, it’s worth another look at the “right way” to not only plan, but to design a system that enables you and your team to (really) follow though this time. Without consistent and reliable methods for follow-through, your team will lose momentum, become disengaged, and possibly disgruntled. A disengaged team barely scratches the surface of productivity, whereas a highly engaged and motivated team knows no limits.

What if, after many tries of fording an impossible stream, someone built a bridge? Would you ford the stream again? It’s doubtful. What do you have to lose? To gain?

Screen Shot 2016-01-21 at 7.08.49 AM

Want this bridge? Read on.


How do we outsmart our brains, then, to go from “January dreaming” to “July doing”? It’s simple, but it’s not easy. If it were easy, we’d find different statistics.

Simply Successful Steps:

  1. Be certain. Envision your end result, with the caveat that you truly believe you can achieve your goal(s). Half-hearted beliefs are doomed to failure.
  1. Keep it super simple. A big mistake is to plan for more than three goals. One to three is ideal. “Less is more” after all.
  1. Believe through the bumps. There will be bumps, but reminding yourself of successes will breed more successes. Honor and celebrate, and expect the bumps. A deep and meaningful “why” is paramount.
  1. Really remember the reminders. What reminds you of “what you were going to do”? Some use a vision board. Some visualize daily. Create small “if/then” habits (hint: this is a “brain trick.” For example, “IF I open a new browser window THEN I will ask myself what my highest priority of the day is.”)
  1. Consistently. You must commit to a small step, at least every other day. This creates habit and momentum. It’s also known as Deliberate Practice, which is another way to re-train your brain.
  1. Get support. No “man is an island.” Humans are gregarious by nature, and in general, find greater success in personal accountability. Try, a mastermind group, or a coach. Even announcing your goal (personal or professional) on Facebook can help!

Above all, take heart:

According to a 2015 study by the Miriam Hospital in Rhode Island, we can “rebuild our willpower muscle.” Like any muscle however, it must be trained.


Carol Williams owns EpS (Efficient Productivity Systems) and is a productivity coach, trainer, and Evernote Business Certified Consultant. She specializes in helping create systems for success in business and in life. If you are leading a team who desires to function at top speed and performance, contact Carol for a complimentary, 40-minute phone consultation appointment. She also coaches individuals and helps find calm in the chaos of our work and home lives.


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Presenting Bootcamp STAR Graduate – Ali Godding helping successful women achieve even more

As you well know, this past November, our latest Easy Breezy Coaching Business Bootcamp ended.

We’re proud to present you Ali Godding, one of our Top 10 students in this past session—the “cum laude” of the bunch who launched her businesses with our support and who is now thriving!

Ali is helping successful women achieve even more and now she is offering the readers of our blog some of her best pieces of advice.

What Strengths Do You Need To Thrive in Today’s World?

Have you felt it too? The feeling that the world is accelerating at an incredible pace… That the sands are shifting beneath our feet? When we look into history we can see that this is a cycle that has always been revolving. Revolutions in human development technologically, socially, politically, spiritually have been cycling on and on for millennia. But what can we do about it?

At the recent Engage For Success conference aptly titled ‘Engage or Bust’ I heard this phenomena described very eloquently by Nita Clarke the co-founder of this movement, dedicated to the idea that there is a better way to work. She said:

“We are living in a world full of Volatility, Uncertainty, Complexity and Ambiguity”

I couldn’t agree more! It is somewhat of a mouthful and so people have taken to reducing these meaningful words to an acronym. VUCA.

If you hear the phrase “We are living in a ‘VUCA’ world” you now know what the hell they are talking about! Personally I feel that phrase reduces this important-to-pin-down concept, it to mumbo jumbo ‘management speak’. However, the sentiment and what it is describing couldn’t be more relevant, and I doubt the term is going away anytime soon so I guess just need to get over it!

So… we are at a point in time where multiple revolutions are taking place all at once, some large, some small. Yet added together these shifts are dramatically changing how we operate as a society. These circumstances have manifested the volatility, uncertainty, complexity and ambiguity (VUCA World) we now find ourselves experiencing every day. I don’t think that is ‘news’ to anyone. We all feel the impacts of this ‘chaos’ don’t we?!

As wonderful as it is that we can now put our finger on, and finally articulate what is going on around us. It still leaves us the question of what to do about it. The Engage for Success movement goes on to answer this from the perspective of an organisation and for our economy, But what can I, as an individual, as a professional ambitious woman, do to improve the stress inducing environment we find ourselves in day to day. Which seems all the more urgent because this ‘VUCA world’ seems to breed the worst of the fear based behaviours; manipulation, game playing, politics and the like.

It probably won’t surprise you that my approach is to focus on what we can influence – ourselves. Developing ourselves personally, so that we can not only survive but thrive in this environment. That is the reason I wish to share with you this film by Tiffany Shlain. I believe it to be so powerful because it looks at the qualities we can focus on and develop, that will help us navigate this crazy world we all live in.

Watch it now, or if you don’t mind jumping to the punch line, I have summarised the qualities below. These are the areas that we can all work on to help us survive and thrive in today’s world. I still recommend you watch the film after you finish reading this post. 🙂

The Top 5 Strengths You Need To Thrive In Today’s World:

1) Curiosity – Taking an interest in ongoing experience for its own sake; finding subjects and topics fascinating; exploring and discovering.**
2) Creativity – Thinking of novel and productive ways to conceptualize and do things; includes artistic achievement but is not limited to it.**
3) Initiative – the ability to assess and initiate things independently. The power or opportunity to act or take charge before others do.*
4) Multi-disciplinary thinking – A multidisciplinary approach involves drawing appropriately from multiple disciplines to redefine problems outside normal boundaries and reach solutions based on a new understanding of complex situations*
5) Empathy – the ability to understand and share the feelings of another*
* definition from wikipedia ** definition from VIA institute on character

Do you agree that these strengths are what is needed to navigate our way through or do you think others are just as, or even more important? How do we as a society measure up on these strengths? Are they around in abundance or are they scarce? Do these qualities come naturally to you? Do you want to develop them and hone the skills that go alongside these strengths? I would love to hear your comments on those questions or any other thoughts you may have…


Ali Godding is Business Owner and Coach at MindSpa, the coaching practice dedicated to helping successful women achieve even more. If you want to get ahead and stay ahead whilst living a healthy balanced life then get in touch today.


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