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7 Steps to High-Paying Clients

Guest Post by Jeanna Gabellini

Many entrepreneurs dream of doing what they love and getting highly paid for it. Not me. I was so off-my-rocker excited about the process of coaching that I left my first coaches training session ready to coach the world.

The money part came later for me. I soon had more clients than I could keep straight, and I knew something needed to shift about my business model.

Attracting your ideal clients at the fees you truly desire is totally possible. You don’t even have to be good at selling.

It truly comes down to attraction, which is more focused on the being rather than the doing. When how you’re being is aligned with a business full of rock star clients, you will end up marketing in your most ideal way.

Here’s my new-school golden rules for attracting high-paying clients:

1. Know your desired outcome and how you want to feel before you exchange a single word (spoken or written) with your potential clients.

2. Be unattached to IMMEDIATE results. If the client says YES tomorrow or next year, it will still be exciting.

3. Connect to your Inner Business Expert; it trumps ANY sales strategy.

4. Realize you don’t NEED anyone or any client. When you need them, you begin to move into disconnection and lack. You say and do things that feel wimpy and desperate.

5. KNOW who your ideal client is. I mean really know who would make you say, “HELL YES, I want to play with you!” Be strong enough to say no to anyone who doesn’t fit the criteria.

6. Be aligned with your pricing. Forget what the market will bear and what your competitors charge. The only thing that matters is that you are happy with your pricing.

7. Focus on end results and how it will be when your pipeline is full of those clients who pay you what you desire. We put so much energy on HOW we will attract them that we go into our mental mind… not attractive. Leave the how to the universe, please.

Creating a buzz around what you do is pretty simple in essence. Buzz is created by how excited you are about what you offer.

If you stay in the power of the passion, you will be connected to your Inner Business Expert, which will lead you to the perfect people, ideas, promotional copy, and the perfect words to say to your ideal peeps!

Never, ever get caught up in the how and what to say. When you are connecting to your potential client’s heart and your ears are wide open, clients will be waiting in line for you. No matter how high your prices. Really.

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Yes, You CAN Make Money in Your Niche! Our Famous 5-Part Conversation Clarity of Communication, Part 2 of 2

Drumroll, please!

As promised, today we’re going to share our famous 5-Part Connection Conversation for Clarity of Communication; that is, exactly how to answer the Question of All Questions: “So what do you do?” in a way that showcases the transformation you provide.

Last month, we talked about whether it’s possible to make money in your niche, no matter how “quirky” it might be.

We said yes! It sure is—when you:

In February’s newsletter, Clarity of Communication, Part 1 of 2, we explained how to get really clear—crystal clear—about how your ideal prospects or clients describe their challenges or solutions.

Our famous 5-Part Connection Conversation is the next step in clearly communicating how you help those same people overcome the challenges and experience the solutions.

When it comes to networking, the following scenario is incredibly common:

You attend a networking event, and inevitably, you freeze like a deer in headlights when someone sidles up to you, and over fancy hors d’ oeuvres and a glass of champagne (or maybe just soda water) asks you, “So … what do you do?”

Your body goes into high alert, overcome with anxiety or dread, or some combination of the 2.

What if you could respond with confidence, instead?

You can.

One of the biggest mistakes we see coaches make when they answer the “What do you do?” question is to explain WHO they are – as a coach – rather than the transformation they provide.

The second-biggest mistake we see coaches make is that they come up with a clunky, one-sided response, simply answering the question, rather than creating an engaging dialogue.

So what can YOU do to avoid these mistakes, and instead, use networking conversations to communicate your niche and the transformation you provide so that ultimately, you can get more clients and earn more money?

You can use our famous 5-Part Connection Conversation.

This conversation creates an engaging dialogue that is absolutely stellar for networking. It has multiple uses, as well, because you can then apply it to your marketing materials, including opt-in pages, emails, sales pages, enrollment conversations … you name it!

Today, we’re going to share with you the elements of the 5-Part Connection Conversation, so you can begin to experience confidence and results whenever you’re faced with that “dreaded” networking question.

Here we go!

Part 1: Identify the demographic of your ideal client (the TYPE of client you serve – think coach, speaker, author, trainer, etc.).

Part 2: Pinpoint the biggest Pain Island Challenge that keeps your ideal client awake at night (remember to use the specific words and phrases they’d use, which we explored in our February issue).

Part 3: Define the top Pleasure Island Result your ideal client desires (again, you should have these from completing the exercise in our last newsletter).

Part 4: Explain how you currently package your services (for example, one-on-one coaching, group coaching, teleclasses, bootcamp, home study programs, speaking, etc.).

Part 5: Share evidence in the form of a testimonial or success story from one of your ideal clients.

So, now that you have the 5 parts, we’d love for you to go ahead and fill in the details for each.

Here’s an example you can use as a model, to make this Easy Breezy …

“So what do you do?”

The response:

Well, do you know (insert part 1 – the demographic: coaches) who struggle with (insert part 2 – biggest Pain Island challenge: getting clients)? Well, through my (insert part 4 – current services: Private Coaching), I help coaches (insert part 3 – top Pleasure Island result: set up and launch their biz) so they (insert part 3 – top Pleasure Island result: get a steady stream of clients and make more money). In fact, when I worked with (insert part 5 – success story: Suzie), she experienced an 80 percent growth in her business in one year.

Bonus Tip: When you begin with a question, like in the example above, you are asking someone to answer you. This creates engagement – a conversation, rather than a 1-sided response.

Then, the door has been opened, and you can go on to describe the results – the transformation you provide and easily offer your free gift as a way for them to find out more.

Try this new method of conversation at your next networking event, and let us know how it goes!

Remember, these conversations take practice, so keep adjusting until it feels authentic, confident, and effective to you.

This is a powerful start to engaging in confident, effective networking and marketing conversations … and for boosting your business and income … no matter what your niche!

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The Top 3 Lessons Learned From 2015

Whew! This year has just flown by, hasn’t it? There are only 15 days left in 2015, and wow, has it been a FULL year!

Our team at The Coaches Console and I have learned so much, but in reflecting on 2015 recently, I came up with the Top 3 Lessons, and I want to share them with you, today.

It is my hope that as you move into 2016, you’ll be able to use these lessons to improve your efficiency, boost your profits, and have more FUN than ever!

So, without further ado, here they are:

Lesson 1: Prepare for the unexpected—the truth about systems and teams.

As you may already know, my mom became very sick this fall, and after an unexpected hospitalization and surgery, she passed away. My sister (one of our TCC team members) and I were away from work for several weeks.

Guess what?

Even though our leaves of absence were unexpected, business went on pretty much as usual. Why?

Because we had created and implemented systems in advance, so that our marketing, new client engagement, and client support was organized and in place.

That meant that we could be with our mom when we needed to be, without worrying about whether our business was continuing to thrive.

And as a quick reminder, having a team in place doesn’t mean you have to have a full offense, defense and second string! It may be as simple as hiring a Virtual Assistant or Online Business Manager. Either way, it’s important to have someone else who knows your systems, and who can help run them in your absence.

I was (and am) beyond grateful that we had taken the time while all was well to create the systems that sustained our business during our unexpected time off, and I’d love for YOU to take advantage of this lesson now, too!

Following are two things you can do to get started:

Lesson 2: Give the little details the attention they deserve—they really add up!

Sometimes the tiny details don’t seem like they make much of an impact, but when you look at the big picture – the way all the tiny details combine – you may find that they make a huge difference in your bottom line, as well as in your ability to serve and support even more clients at the highest possible level.

One significant example is our last Easy Breezy Coaching Business Bootcamp promotion. We’ve run this same promotion 2 times before, but this time, we optimized several “tiny” details.

We:

  • Took a different approach to setting our goals.
  • Solicited expert advice (instead of figuring everything out on our own).
  • Added a short, engaging video to the launch.
  • Edited the “thank you” page, which people see after opting in for our free training.
  • Added a few new emails into our existing marketing sequence.
  • Implemented 3 additional ways to support clients.

Individually, none of these items seem like they’d make a huge impact, right?

But together, they resulted in an additional $500,000+ in sales and many more clients that are impacted!

In our business, I often see people overlook these kinds of details, thinking that if they get those big pieces of the business in place—like their free gifts, autoresponders, sample sessions, online scheduling, and online product store—then they’ll be golden.

These “big pieces” create a good start, but the real success lies in how you plan for, prepare and execute the details!

I like to use the analogy of the old-timey radios. You know the ones: you have to turn the dial until you get to the station you want to hear. As you get closer, you can kind of hear the music, but you have to slowly, gently, carefully, barely turn the dial one way and then the other, carefully adjusting it until the station comes in clearly.

That’s what we’ve done with our marketing and support at TCC over the past year. In slowing down, we’ve made a significant impact. (Yes, we’ve slowed down in order to speed up!)

So let me ask you – are you paying attention to the details in your business? In 2016, take some time to focus on them, and I’m confident you’ll discover they have a bigger impact than you expected!

Lesson 3: Affiliates—of any size—can be powerful promoters. Nurture these connections.

Sometimes, in an attempt to develop what we believe will be lucrative affiliate relationships, we look for “big” affiliates—those who have big lists of responsive clients.

I want you to know that you should never overlook opportunities to partner with the “little guys.” (And don’t sell yourself short if you’re a little guy!)

One of my favorite examples is that of Jory, one of members and an affiliate with a relatively small list of 900 members. She promoted us in a launch, alongside other affiliates whose lists are in the 15,000-50,000 member range.

The features and benefits TCC offers complement what Jory offers—they solve a problem for her clients that she doesn’t solve, herself. Rather than worrying about how many of her members signed up for our promotion, she simply shared the features and benefits because she knew they were a good fit for her community.

As a result, she referred us a significant amount of new Bootcampers—and was among our top 10 affiliate promoters, which means she joined us on the trip to Greece (where we thanked our team and top promoters for helping us create our biggest launch ever). So even though Jory had a “small list,” she definitely made a significant impact.

When we worked with our “little guys” this year, we brought in an additional 1,000 opt-ins and close to 40,000 more in revenue!

Now, to help you nurture your affiliate connections, we’re sharing below some additional ways in which you can support your referral partners – in addition to emailing for promotions:

  • Brainstorm prospect or client engagement ideas
  • Review their content or material
  • Introduce them to resources that may support them in reaching their long-term goals
  • Gift your product or free gift to their audience as a value-add bonus
  • Share templates you’ve created for your own clients or programs that may benefit them in solving their challenges
  • Host them on your podcast
  • Include them as a resource in your newsletter
  • Have them speak at your events
  • Bring them on as guest experts as a bonus in your program

Again, as you move forward into 2016, keep those “little guys” on your radar! They have the potential to make a BIG impact.

We’d love to hear from you—what are YOUR Top 3 Lessons from 2015? Post them in our TCC Facebook Mastermind group. (Must be a member to participate. Not a member, no problem, you can learn more here.)

And from all of us here at The Coaches Console, we wish you and yours the happiest of holiday!

We are so grateful for each and every one of our TCC community members (that’s you!), and we can’t wait to have more fun with you than ever before, in 2016!

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3 Tips to Create a Perfect-for-You Holiday Schedule

As the holidays approach, do you find yourself contemplating whether to work through the holidays, because you need the money, or to take time off to be with your family, but suffer a financial hit?

Let’s call it what it is, shall we?

If this sounds familiar (and we know it does for lots of coaches—we’ve heard people talking about it on our forums), you’re stuck in what we call the (drumroll, please) …

“The Entrepreneurial Conundrum.”

Yikes!

It’s the holiday season! You’re probably feeling pulled to take time off to hang out with your family, eat yummy holiday food, play games, drink and be merry! 😉

But you also know that if you take time off from work, you may lose momentum and you’ll almost certainly lose money.

When this internal struggle occurs, you likely come out of it feeling like your work is controlling you (and that’s never a good feeling!).

So what to do?

If you’ve been asking yourself that question with the holidays right around the corner, you’re in luck. We have answers!

And we want you to know that, although we’re talking about the festive season here, everything we’re sharing with you today applies to ALL situations in which you have to take time off, whether they are planned or not. Let’s face it – sometimes, the unexpected occurs – like when my mom recently became ill and passed away. I had to take time away from my business, and I could without worrying, because of the systems I have in place. (Also, a quick, loving “THANK YOU” to all of you who have reached out with condolences. You warm my heart, and I so appreciate you.)

So today, we’re giving you 3 tips for working as much as you want to, and only as much as you want to, over the holidays (or any time you feel compelled to take time off).

Tip 1. Set your intentions and desires.

It’s simple, but it must be done!

Answer the questions: Do I desire to work? Do I desire to take total time off?

Sure, that sounds obvious, but if you haven’t outlined (even for yourself) exactly what you want your holidays to look like, how will you achieve it?

The same idea applies to your business, as a whole: if you’re not crystal clear on your intentions for your business, it controls you, by default. And that’s exactly what we don’t want.

During our next complimentary webinar on Wednesday, December 2 at 4:00 pm EST, we’ll talk about how to structure your business so you can work AND play during the holidays, or so you can take total time off, any time. We’re covering topics like getting support systems in place, a simple automated promotion you can put in place at any time, and an easy autoresponder series you can send out to reengage former or inactive clients while you take time off. So watch your inbox – it’s going to be great!

Tip 2. Implement your structure.

This is where you take your holiday vision and create a specific framework for making it reality.

First, set expectations for yourself and for your clients in terms of office hours. In order to do that, you need to determine when you will be available to work ON your business as the business owner, when you will be available to work IN your business as the practitioner, and when you will be available to be AWAY from your business, as you. Then, set up your voicemail greeting and the Out of Office Assistant in your email to remind people of your office hours. Putting these processes in place allows you to continue to provide exquisite client support, even when you’re not in the office.

When you return to your full work schedule, plan an entire, “secret” re-entry day to give yourself time to get back up to speed and get your head back in the game. For example, if you plan to come back January 2, tell your clients you’re coming back January 3.

Again, we’ll take this even deeper in our upcoming webinar, and we hope you’ll be there!

Tip 3. Organize promotions, autoresponders, and client engagement in advance.

While you’re still going full-throttle, before you actually begin your holiday schedule, take the time to set up and schedule the items you can ahead of time, so they’re rolling out even while you’re sitting in front of the fire drinking eggnog. 😉

In Tip 1, we mentioned a simple automated promotion you can put in place so it’s happening without your input, as well as a simple autoresponder series you can send out to reengage former or inactive clients. (This series can be something simple, like a set of 3 emails for a “Start the New Year off Right” special offer on your coaching packages (I’ll talk more about this on the webinar, during which I’m also giving you a structure you can use for your offer and bonus, and an email template, so be sure to join us!).

You may also consider sending out a 3-part autoresponder series for current clients that gives them holiday-related exercises and activities to help them successfully maneuver through this time of year. One of our favorite ideas is asking clients to journal in their client log during your time away from your typical coaching schedule.

Finally, consider creating your December and January newsletters in advance and schedule them for future send dates, so you don’t have to think about them while you’re taking time off or when you return to your full-time schedule.

Again, our in-depth, complimentary “Easy Breezy Time Off: Your Guide to Planning and Preparing for Time Away from Work … While Your Business and Clients Thrive” training on these topics is scheduled for Wednesday, December 2 at 4:00 pm EST. Be sure to watch your inbox for details to join us.

We want to help you ensure your holidays look exactly like you want them to … and we’re so excited to share them with you, our cherished community, this year!

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The Lesson I Learned When Starting My Coaching Business That Took Me To 6 Figures And Beyond!

Over the past 11 years in the coaching industry, I’ve realized there are three components that make a thriving coaching business:

  1. Coaching skills (skills, products, programs) that deliver results
  2. Marketing strategies that are effective
  3. A Business model that operates like a well oiled machine

If any one of these three pieces is missing, you will continue to struggle and flounder in your business.

As I write this, we are right in the middle of our biggest marketing promotion ever (and it’s going gangbusters so far). I was preparing for my day and while I was getting ready I was going through some vital steps that contribute to our success and overall experience of how we arrive at that success. It was in that moment that I remembered there are two more, equally as vital components required for success or none of the other three even matter.

The 4th and 5th vital components: Preparedness & Mindset

Let’s start by looking at the first part: Preparedness

I learned a lesson from Deepak Chopra 10 years ago. He said there was no such thing as ‘luck’ and that luck is defined as ‘’when preparedness meets opportunity.’’ From the moment I heard that statement I adopted it as my own beacon of success. I was going to be the creatrix of my success. Preparedness was my new mantra. And I’ve carried that with me in all things I do as I lead our business and team.

Take this big promotion for example. We started preparing for this one promotion four months ago!!! And our goal was to have everything in place for promotions like this well in advance – no scrambling at the last minute, no procrastinating!! There are thousands of details that must be implemented and overseen in a promotion like this. Without preparedness there is no way we’d be able to surpass our target goals time and time again and deliver outstanding results to the people we serve.

Even if we had the most spectacular program or product that we were offering… even if we had the sexiest back end that was automated and operating like a well oiled machine… even if I was the greatest coach/trainer… if we’re not prepared we’ll have minimal results at best and it would be exhausting!

Last month we hosted a business mastermind with our top JV Partners (referral partners) in Greece as a ‘thank you’ for their support. During one of the masterminds we talked a lot about scaling our businesses for some past six figures, others past seven figures and even some into eight figures while expanding our reach to serve more people and make bigger impacts through our work. And at the core of that discussion was preparedness. The more prepared you are in advance the better the results AND the more fun you’ll have along the way.

You know us… we LOVE to have fun. In fact, if we can’t have fun in business, then we don’t do it. And preparedness leads to bigger, more outrageous fun because we’re not running around like chickens with our heads cut off at the last minute! Preparedness allows us to relax (just a tiny bit) into fun and enjoy our business along the way.

Now I’m not saying that you have to go gangbusters and need to scale your business to this degree. But this same concept applies if you’re just getting started, creating a nice lifestyle business or desire to surge past six figures.

How to have an Exquisite Level of Preparedness:

  1. Pre-Plan. Map out every step, action, and task IN ADVANCE before you ever start implementing anything. For this big promotion, as an example, we had a detailed checklist and a flowchart that outlined every last detail. This became our roadmap for implementation. And we set a timeline, milestone & accountability for each item on the list. You may not think checklists and flow charts are sexy, but they sure do set you free 😉
  1. Team. You may be the entire team in the beginning. If you are not skilled or an expert in a certain role then consider bringing on a team member that is. Always evaluate BOTH the risk of your investment versus your return on your investment. So many folks get lost in just the investment and don’t evaluate what their return on their investment will be. Look at both so you can make a wise business decision (even if it’s a bit risky)
  1. Before you ever start to implement you must take stock in the tools, technologies and resources you have or need to execute your plan. The better integrated these resources are the easier it is for your team to execute in extraordinary ways. If you have clunky resources, the more chance there is for things to slip through the cracks and errors to be made which all impact your end results.

Preparedness, WELL in advance, helps you to create the space or the container by which your results can easily come to you.

Now let’s take a look at the second part: Mindset

Without mindset preparedness may not matter 😉

This was the aha moment I had getting ready this morning. Before I even started my business day I had already taken hot Epsom salt bath, had a delicious breakfast, meditated and went through my morning rituals (candles, cards, essential oils) and had read my ‘Notes From The Universe’ (which I love btw). I had spent a decent amount of time focusing inward and aligning my mindset with my desires and intentions. I set myself up to be proactive in my business for the day!

Without that step things get reversed and my mind takes over… which means that fears get the best of me… which means I end up in reactionary mode… which means that my actions get sloppy…. and it usually means I have a meltdown at some point during the day. Yuck! By taking a focused amount of time each morning to align my mindset I am grounded, peaceful, focused and proactive. I’m less stressed and my body isn’t tense and aching!

Some mornings I may spend 3 hours in my morning rituals before I ever sit down to my desk and computer. Some mornings it may just be 1 hour. But I never leave it out of my morning.

Mindset is what determines HOW you experience your business, projects and day!

My top 10 tools that I reach for to align my mindset:

  1. Dancebreaks – I move my body so I get out of my head
  1. Candles – lighting candles as I set my intentions
  1. Essential oils – applied on each chakra as I state my intentions of the day or project
  1. Spirit at Work cards – to seek guidance beyond me
  1. Notes From The Universe (tut.com) – this is the first email I read when I open my inbox. I secretly think they’re written for me.
  1. Delicious food – I never skip out on any meal; it’s the fuel that keeps me going
  1. Spring Clean – (a tool I learned from my mentor Mama Gena). Kate and I do this every morning to start our day during our big promotion to clear out any gremlins or crap that may be attempting to take our minds hostage.
  2. Connection – I don’t stay isolated. I prioritize quality time with my husband and family. I’m on Skype with our team, connecting with friends and confidants… I get away from my computer and engaged with humans.
  1. Meditation – a favorite app I use is Headspace… it’s great for guided meditation. Silence is where creativity is birthed!
  1. Sleep – in a big promotion like we’re in the middle of, I go to bed early and get good sleep! The gremlins in your mind will tell you that ‘’you don’t need sleep, you’ve got a bazillion details to deal with and you’ve gotta keep working harder and harder, longer and longer to get it all done.’’ WRONG! Quite the opposite is true –I know it seems counterintuitive. But if you’re prepared (see the beginning of this article) then you won’t be cramming in things last minute and you have room for sleep 😉

That’s my list and what works to get my mindset aligned with my business intentions.

What are some of the things on your top 10 that help you with aligning your mindset? Post in the comments below, I’d love to hear what works for you!

Preparedness and Mindset: the key to enjoying your business and serving your clients in greater ways.

And remember, it takes all five components:

  1. Coaching skills (skills, products, programs) that deliver results
  2. Marketing strategies that are effective
  3. A Business model that operates like a well oiled machine
  4. Preparedness and pre-planning
  5. Mindset that is aligned with your intentions.

To the degree that you focus on the 4th and 5th components in your business you will be able to scale your business and realize results beyond your wildest dreams with less effort and often much more quickly!

Setting up, launching, building and scaling your coaching business is meant to be a FUN process and experience!

Are we having fun yet?!

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Organization: The Key to Efficiency, Profitability and Sanity

And … we’re back with this second installment in our series on the role your mindset plays in running a successful business!

In our last article, we talked about 3 mindset mistakes business owners make, and how to reframe them for maximum success.

Today, we’re talking about organization as it relates to mindset—and to your success.

“One of the most important rules of personal effectiveness is the 10/90 rule.

The first 10% of time that you spend planning and organizing your work before you begin will save you as much as 90% of the time in getting the job done once you get started.” – Adapted from Brian Tracy

When you’re thinking like a business owner rather than a technician or employee, you understand time is money. The more efficient you are, the better.

So how do you achieve maximum efficiency? You get organized.

When you’re organized, you spend less time correcting mistakes and searching for information, and more time on money-producing activities.

Here are 5 of our favorite tips for getting organized, staying organized, and achieving maximum efficiency!

Get Organized Tip 1: Put all the Details in One Place

From your calendar to your invoices, putting everything in one place is the best way to keep track of those slippery details that have a tendency to fall through the cracks. Never miss an appointment, forget to follow up with a client, or forget to invoice a client because your information is scattered!

Get Organized Tip 2: Create and Maintain Good Organizational Habits and Boundaries

Good organizational habits decrease stress and again, increase efficiency. Here’s one of our favorite tips: Never begin your day by diving into your email. This immediately puts you in reactionary mode, responding to and taking action on the emails that require your attention. Instead, choose a 30-45 minute time slot around 10 a.m. to spend on email and related tasks, and then one more time slot in the afternoon just before you pack up to go home. This way YOU remain in control of your time.

Get Organized Tip 3: Prioritize!

Begin every day with a list of 3 tasks you absolutely know you will complete before your head hits the pillow (see Tip 2!). Complete the tasks one at a time. Laser focus increases efficiency and productivity. Going back and forth between tasks can zap your energy and concentration, slowing you down. This tip ensures you consistently move forward.

Get Organized Tip 4: Automate What You Can

Thanks to the wonders of today’s technology, you can implement software that reminds your clients (and you) when you have an appointment, AND follows up afterward. You can offer your products and programs online, making it easy for your clients to access them at their convenience—without you having to lift a finger! After the initial set up, automation keeps you organized—effortlessly—saving you tons of time and stress.

Get Organized Tip 5: De-Clutter Your Workspace and Your Virtual Space

One of our favorite sayings is “How you do one thing is how you do everything.” In other words, a cluttered workspace (real or virtual) means your entire business will be cluttered – including marketing, follow-up and client support. By now, we all know a cluttered workspace is distracting and stressful. You don’t have to keep your desk spotless, but you’ll work more efficiently if extra papers and “stuff” aren’t constantly catching the attention of your eyes and thoughts. Your virtual space—like your email inbox—is just like a physical workspace. Delete emails you don’t need and create (and use) folders for emails and files you do need. This allows you to focus only on items that actually require your attention.

Bottom line: Organization keeps you sane, improves your efficiency and allows you to devote your energy to the whole reason you started this business in the first place: coaching your clients.

As you know, The Coaches Console is an all-inclusive software system designed specifically for busy coaches. We’ve designed it with you—and your organizational goals—in mind. Use its scheduling feature to keep track of all your appointments and tasks. Send your clients invoices and homework, and give them access to their materials. Learn more about what The Coaches Console can do for you and your business … and your clients … here.

Get organized, stay organized, and experience success as a calm, confident business owner!

Stay tuned for our next mindset article next month!

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Five Secrets for Cash Infusion Mania

Guest post by Jeanna Gabellini

jeannie“I need a cash infusion!”

I’ve said that hundreds of times to myself. Bills were due and I didn’t have enough money to cover them. I needed money to come in quick. I usually worried for a bit, and then decided to focus on a solution. Mostly I pulled it off. But barely.

It took a ton of inner game work to make it happen.

After years of needing cash infusions lickety-split, I decided to go for several big infusions each year. This took an inner game overhaul (which I’ll share with you in a moment).

What surprised me about going for larger chunks was that I began seeing higher sales each and every month. Every month broke the sales record from the month before. I began to see sales come through my website for products I wasn’t actively promoting. All of a sudden I had the Midas touch. And it never stopped.

Here are my secrets for a cash infusion mega explosion (WARNING: These aren’t the strategies most experts share)…

1.  Demand more than you need. If you were going to rob a bank (I don’t recommend it) would you take just what you need to pay the bills when there are thousands more just sitting there? Hell no! You’d take more than you need.

If you set your sights on making just enough to cover you for the month, you’ll have to push for a cash infusion each month after that. It’s tiring. Go for at least double what you really need. Let that number call forth the leader in you. Let that number nudge you into your power and transform the way you run your biz. Think abundance.

2.  Look for the inspiration. Don’t come up with a marketing strategy to show off a product or service with the only focus being to make money. You’ll be looking for a cash infusion with the energy of desperation. It’s the same mindset that got you in trouble in the first place.

Instead look for a product, service, or strategy with a new twist that makes you sit on the edge of your seat with delight. If you’re fired up about any aspect of it (besides the making money part), your sales will be ten times higher.

3.  Get super-duper creative. Hook up with your Inner Business Expert for an outside-of-the-box brainstorming session. Ask for ways to stand out and be noticed by your ideal customers. Don’t do the same stuff you usually do (borrrrring!). Do the unexpected.

If your brand is conservative, get a little sassy. Give away something of high value. Make a splash.

I went to a joint venture (JV) conference last week where attendees were expected to promote themselves. I brought lots of marketing paraphernalia but I also brought temporary tattoos and canvas bags that didn’t have my branding on them. They were just for fun and said “JV Bada$$” on them. People were hunting me down to get them!

4.  Go pro. If you’re going use your energy and time to attract a big wad of money, you might as well do it right the first time and reap the rewards. Map out your game plan and don’t move forward unless you love it. Be careful not to rush. If you have to wait an extra week to have an expert revamp a web page, do it. Use that time to put fun twists on your normal marketing routine.

If you need to invest some money into your business to play big, DO IT. It’s not an expense; it’s a vehicle to make over 100 times that amount! (I know it’s scary to spend money when it’s scarce, but you gotta change that mindset!).

5.  Think like a multi six- or seven-figure CEO. You can’t be mega profitable on poor thinking, right? Pretend you’ve got more than enough money coming your way and it’s no longer a point of anxiety. Give all of your attention to the process. Fall in love with it. Make it a game.

And whatever you do, don’t panic if you don’t see immediate results.  Focus on a cash infusion for the transformation it’ll cause and the money will be a sure thing. Whenever you feel your money gremlins attack, use it as a reminder to step more fully into your role as a mega wealthy spiritualpreneur.

Jeanna Gabellini is a Master Business Coach who supports conscious entrepreneurs to double (and even triple) their profits by leveraging attraction principles, proven strategies and fun. She is co-author of Life Lessons for Mastering the Law of Attraction, which she wrote with Eva Gregory, Mark Victor Hansen & Jack Canfield. Her new book, Rock your Profits: Stress-Free Steps that turn your Biz into a Badass Money-Making Machine released February 9th. Learn more about Unlocking your Profit Code here!

Posted in: Business Operations, Finance Management

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When should you start coaching groups?

Guest post by Michelle Schubnel, Coach & Grow R.I.C.H.

Group coaching is one of the best ways for coaches to serve more clients and make more money in less time. If you’ve been thinking about coaching groups, here are three scenarios where it makes a lot of sense to move forward…

#1 – You know you want to work with groups.

There are some people who naturally prefer working with groups. If you fall into this category, there’s no reason to wait! Start working with groups as soon as you can.

#2 – You want to develop your own “signature coaching system.”

While it’s true that a talented coach can coach just about anyone on anything. The fact is, in order to build a sustainable and profitable coaching business, successful coaches focus on a specific area and develop their own unique way of working with their clients to help them achieve their desired results.

It’s much faster and easier to develop and fine-tune your system in a group setting vs. working with clients individually.

#3 – You are ready to leverage your time and expertise and expand beyond the 1-1 coaching model.

Established coaches often reach a point in their business where they max out and hit an income ceiling. There’s a limit to the number of individual clients a coach can handle.  On the other hand, when you work with groups the number of people you can serve skyrockets, and so can your income.

Clearly, there are a lot of benefits for you as the coach to work with groups.

Do you also realize that group coaching is a highly attractive option for your clients?

In fact, there’s a percentage of people who are much more likely to work with you in a group environment than one-on-one, here’s why…

Connection and Community. People crave connection and want a sense of belonging. Being part of a coaching group addresses these desires.

Greater Accountability = Better Results. Clients are more likely to keep commitments made publicly to a group than privately to a coach. Participating in a group provides a higher level of accountability, which means better results.

To Feel Better. When we go through challenges, we are are often quite hard on ourselves. But put us in a group with others who are in a similar situation and suddenly we feel a lot better because we realize we’re not alone and that other people also have similar issues.

Develop and Expand Network. This is a particularly appealing benefit for groups that have a business or professional focus.

Deepen Knowledge and Accelerate Growth. There is a collective wisdom in a group and it’s one of the best ways to address, “Not knowing what we don’t know.” Experiencing someone else being coached is a powerful way to uncover those things and gain awareness and insights we wouldn’t have otherwise.

To Share and Contribute.  Deep down we all want to make an impact and contribute to others. Participating in a coaching group is an excellent avenue for this.

Less Pressure.  This is especially true when compared to paying big bucks for private coaching, where the last thing a client wants to do is to show up feel unprepared and therefore not get the most out of their investment.

Something To Look Forward To. The most successful coaching groups are enjoyable, uplifting and inspiring… if not down-right fun. And who doesn’t want more fun, enjoyment and inspiration?

Excellent Return on Investment.  Coaching groups are often priced lower then working privately with the coach. Clients appreciate having a more affordable option and getting a huge return on their investment.

So, what do you think? Let’s make this the year you add group coaching to your business so that you can serve more clients, increase your income and enjoy more free time!

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The Top 3 Tips for Making Sure Your Business Is Taking Care Of Itself During Holidays

In a recent webinar training, we taught our bootcampers how to “Plan, Prepare, Party & Proceed” before taking extended time away for the holidays so their business is working for them. Three of the tips we shared wow’ed our bootcampers. In this issue we want to pass them along to you as well.

Most entrepreneurs experience one of three symptoms leading up to and during the holidays:

  • Buying into the limiting belief of “it’s the holidays, no one is doing any business right now,” which causes them to let their foot off the gas pedal for the last few weeks of the year.
  • Falling prey to the scarcity belief of “nose to the grindstone” or working countless hours to get it all done. As a result they spend much of their holiday time cramming in time on their computer, away from family and hardly present for many of the functions that occur during this time of the year.
  • Experiencing the stop-start reactionary approach to their business. It looks like this: things are rolling with great momentum as you go into the holidays, then when you leave for the holidays you stop cold turkey on your business so when you return after the new year you’ve “gotta get back on track” and build up momentum again.

Belch! None of those are any fun! So here are the hot tips we shared:

Hot Holiday Tip #1: Self Care Safety Net

You weren’t expecting that one were ya! This is actually the secret sauce to mine and Kate’s success. Self care. BEFORE you leave for the holiday (any holiday or vacation for that matter) schedule into your calendar at least three self-care activities. It might be a massage, a trip to your chiropractor or acupuncturist, or a yoga class. It could simply be sitting on your couch, by the fire curled up reading a good book. Or it could be lunch with friends. Whatever it is, it has to refuel you and rejuvenate you.

By doing this, when you then leave for the holidays you can fully give ALL of yourself to the point of depletion because you know rejuvenation is built in and waiting for you on the other side. It also makes re-entry WAY more fun and effective. The more you’re fueled up, the more of you there is to bring to the projects you’re working on, and the clients you’re serving

It’s important to put it on your calendar in advance BEFORE you leave for vacation!

Hot Holiday Tip #2: Automate Client Care

Create 2 emails in your Console system to send to your clients during the holidays. These emails will focus on the top 2 challenges your client faces during the holidays (it’s their holiday pin island). In this message you’ll describe their challenge, give them a hot tip to overcome it and include a “coaching question” – as if they were on a coaching call with you and brought you this challenge – what coaching question would you ask them.

Then you set a future send date for the first email to be sent during the week of Christmas. And the second email has a future send date for the week of New Year’s. That way while you’re away partying with your family and friends, you’re clients are still being fully supported by you! Your business is taking care of itself!

Hot Holiday Tip #3: Identify your Projects and Tasks For When You Return

Just like the first holiday tip, this is also done BEFORE you leave for vacation. The more planning and preparing you can do ahead of time, the more you’ll avoid the stop-start bumpy experiences of your business.

So PRIOR to leaving for holiday, identify the top three projects that are most important to the first quarter of the year. And for each of those projects identify the next 3 steps/actions for each of those projects. In your Console system, put those tasks on your “to-do list” feature and set up future due dates and reminders. This will equip you to be prepared for when you return from the holiday to know exactly what to focus on when you sit down to your desk.

When implementing these tips you no longer have to dread “getting back on track” or “picking up speed” when returning from holidays and vacation as it was never lost to begin with. You simply continue the momentum you had already begun.

And as a result you’ll have self-care WITHOUT GUILT, because you’ve set it up so your business is taking care of itself! And you can jump in and give your clients last minute tips without missing a great opportunity!

May your holidays and vacations be fuel for your business to work for you instead of you working so fricken hard on your business! That’s where the real magic and fun begins.

Posted in: Business Operations, Time Management

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Plan, Prepare, Party, Proceed

The holidays do NOT need to be stressful. You do NOT need to lose momentum in your business because of the holidays or a vacation. As you may know, Melinda and I travel a lot. Some for business and some for pleasure. We take 7-10 weeks of vacation each year and STILL have a thriving business! Would you like to know the secret to having it all?  It’s actually easy. We “Plan, Prepare, Party and Proceed”

Plan and Prepare is all about being sure we have everything in our business set up to run even when we are not there. Automation and organization are the keystones to accomplishing this. We make sure our systems and processes are in place to run like a well oiled machine regardless of whether we are present or not. We also make sure our team has clear instructions for handling the day to day details and also contingency plans for that “Oh Crap Moment”  that may occur. “Murphy” is never on vacation! We are clear on what we want to have accomplished and put everything in place to insure it will happen. It may be marketing or client care or any function of our business. We use auto responders, advance scheduling and know each item is handled. AND we plan for the future ongoing projects as well, NOT only what has to be done now and while we are away, but also what is upcoming upon our return. Our planning  and preparation insures smooth transitions.  We also are diligent in our self care to insure we do not burn out and get overwhelmed. That is a big part of preparing. Taking care of ourselves so we can be most present, creative and engaged in every party, holiday or business event.

Party: Once we have all the details orchestrated and handled and automated, we can then party full out! We know everything is handled and nothing will slip through the cracks AND we have taken care of our personal health and needs so we are juiced and ready to go! We can be fully present with family, friends and or business colleagues and have fun!

Proceed: When we return from holiday or vacation we know right where to pick up because we have planned for it in advance. Because we have planned ahead, our marketing is still working , new clients are still engaging and current clients are well cared for and all is moving ahead on target. We slip right back in and continue to Plan and Prepare for the next Party!

Would you like more of this flow in your business and less stress and roller coaster income? We have a solution coming your way very soon.

Posted in: Business Operations, Professional Development, Time Management

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