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Passions Into Profits…

Are you ready?

I mean really ready?

Because what I’m about to share with you is not for the hobbyist who simply wants to dabble in coaching. Or flirt with the idea of making money doing what they love. If that is you, don’t waste another minute of your time.  Go talk to your friends about the struggles you are having not making any money.

If you are serious about turning your passions into profits, keep reading.

Imagine yourself sitting at your desk and you take a piece of paper and wad it up. Now close your eyes and throw it.  Did you hit your target? Um… how do you know since you didn’t set a target to begin with?  That is often the approach most coaches take in turning their passions into profits. They believe that if they show up and have excellent coaching sessions with their clients that their business will grow…magically. Or at least they hope so. And to a certain degree this can be true.  Often a result of this type of business building is significant peaks and valleys in revenue. One month you might have significant income only to realize the next you don’t.  That is exhausting as a business owner.

As Stephen Covey says, “Let’s begin with the end in mind.”  So you want more clients? You desire to make money doing what you love.  You must know the end result you desire to reach AND you’re client must know the desired result as well. At The Coaches Console, this is what we call the Optimal Coaching Experience.  Most likely your clients do not know the experience of working with a coach. It is new for them or it’s a new experience for them to work with you as their coach. To outline HOW they will experience coaching with you will strengthen their coaching sessions, deepen the know-like-trust factor they have with you and as a result will lead to extended client agreements and more referrals.

Now I’m not talking about how they experience the individual coaching session with you. You are a great coach and you’ve got that area covered. I’m talking about the entire process of working with you as a coach, from the moment they say “Yes, I want you to be my coach” until they have completed their coaching agreement with you and everything in between.

So often we hear new coaches that get a new client have the response of “Oh crap, now what do I do?” The Optimal Coaching Experience answers all of the “Now what?!” questions so you can provide exquisite client support and extend the ripple effect of your skills; turning your passions into profits.

The Optimal Coaching Experience is broken down into 5 segments:

  1. Expectations
  2. The Model of Time
  3. Exquisite Client Support
  4. The System of Money
  5. The Guarantee

Outlining expectations that the coach has of the client AND that the client has of the coach allows each person involved to operate in full transparency.  By setting the expectations in the very beginning of the coaching agreement and operating from truth and authenticity, a space is created for graceful conversations in the event that expectations are not being met by either party; often leading to deeper relationships that turn into longer client agreements.

The model of time conveys the details around appointment scheduling, the logistics of rescheduling, contact in between sessions and what to do in case of emergencies. The model of time creates a model scenario in which the coach is able to fully be present and engaged in the moment. The thing to remember about how we model time for our clients is that it must not only be pleasurable, convenient and easy for our clients but it must also be the same for us as well. If we make a schedule that is super easy for our clients but only creates more work for us behind the scenes, this has gained us no ground. In fact it has put more burdens on us as the business owner managing our business and requires us to spend more of our time managing administrative activities instead of focusing on the clients.

Exquisite client support is about more than just having a powerful coaching session with a client and helping them to create magnificent AHA moments.  Exquisite client support is about how we support our clients before, during, after and even in between the coaching session. This level of service impacts the number of referrals to our business and is a key area that we can begin to have the greatest impact on adding clients to our active client list.

The system of money takes an often difficult and uncomfortable conversation for a coach and turns it into an easy, matter of fact conversation. The system of money outlines how you will ask for the money the client has agreed to pay you as well as the ideal way in which you will receive the money, process it and track it easily in your business. The more we can do to make the money conversation and experience easier in our business and easier for our clients, the easier it is for them to keep saying YES to sign up as our client as well as to say YES to continuing on longer as an existing client.

The Guarantee.  This is often where coaches that we talk to choke up a bit.  When a client is thinking about their pain point(s) in their life and they are listening to why and how you can help them get from point A to point B and resolve their pain, one question that is always running through the back of their mind is “What is my risk?”  Alleviate their risk and you make it super easy (and quick) for them to say YES to hire you.

The most effective tool a coach can use to outline and deliver the Optimal Coaching Experience to their clients is through the Coaching Agreement.  Using the tool of The Coaching Agreement addresses the critical information right up front, even before a prospect becomes a client.  Giving a potential client a glimpse at the experience they are about to have with you when they say YES, will help them to resolve the unanswered questions and obstacles that keep them from moving forward.

Using the Coaching Agreement to convey the Optimal Coaching Experience creates a successful experience for your clients on a consistent basis. Clarity and consistency is what allows us to do what we do best with and for our clients in a precise manner that makes sure we (and our clients) know what target we are going to hit. When we know the target, we simply do the same thing again and again and continue to get the same results… turning your passions into profits!

Like I said in the beginning, are you ready?  Are you really serious about getting down to the business of turning your passions into the profits? I’ve given you the “what’s.”  Do you want the “how-to’s” of applying and integrating the Optimal Coaching Experience? Click here. Members of our Business Success Inner Circle are dedicated to their success in coaching more clients and earning more money. Through this community we walk you through the specific how-to’s of applying specific business strategies to generate more clients and earn more money.



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Coach More Clients…

Earn More Money Make a Difference

Most coaches want to do more of what they love to do – coach! That can mean going from 5-10 clients, building a full practice of 25 clients or shifting from all one-on-one clients to both group coaching programs and individual work. Regardless of where you find yourself in this equation, coaching more clients means building a viable business so you can attract those new clients, and take care of them so they stay with you and invite others as well!

Coach more clients

Coach more clients

Building a viable business means putting in place a myriad of systems and processes to run the business and handle your clients and attract new clients. If you are a Solopreneur Coach, then you need to create all of these systems and processes yourself. This often feels like a daunting task…AND it does not have to be!

Top 6 Tasks to Building a Business

Would you open a retail shop without a store and inventory to sell and a way to handle money and customers? Imagine if you had a retail shop instead of a coaching practice to build. Actually, it isn’t all that different.

1. Find a place for people to come and discover your wares, a place for them to interact with you. In your coaching practice, the place to find you and interact with you may be your web site.

2. Decide what it is you will specialize in selling, women’s clothes, dresses, or men’s ware? In your coaching practice this would be your ideal client (female small business owners, etc.).

3. Buy inventory to sell (your coaching skills are the services you sell).

4. Create processes to manage all of the money. This could be done through a bank account and merchant account combination and perhaps a bookkeeper or VA.

5. Communicate with your customers and prospects to keep them informed of the ways they could work with you and buy your services, perhaps a newsletter, or other vehicle.

6. Create a consistent marketing and sales plan to keep inviting people to come to your store or practice.

You can see that a coaching practice is not so different from a retail store. Yet many coaches start out without the necessary business building processes in place and then wonder why they have few if any paying clients. Would you buy a quality business suit out of the back of someone’s car? I would guess you would NOT!  Many coaches hover at one or two clients and end up leaving the profession due to lack of paying clients. Coaching more clients begins with creating a professional business into which you can invite them.

The processes necessary to create a thriving coaching practice are very similar to a retail shop but we have the ability to run our practice virtually. The great news is that the virtual aspect of a coaching practice gives us the ability to keep our overhead to a bare minimum saving thousands of dollars in rent and employees so we can KEEP more of our earned money!

How do you create systems to run a thriving business?

There are numerous ways to put together a coaching business. You can take pieces from many places, Excel spread sheets and a combination of software products and put them all together to create your systems and processes. As mentioned, this can feel daunting…we constantly ask, “which is the most reasonable, best value and will the pieces work together?” A coach’s overhead and processes can cost from a few hundred dollars a month to thousands depending upon the systems and expenditures they create. You can spend a year just trying to figure it all out. Or you can go the easy and inexpensive route to a professional coaching practice: The Coaches Console. Click this link for more information about this system: www.coachesconsole.com.

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Earn More Money…

Coach  More Clients Make a Difference

For the coach who is serious about business, they know that earning more money and increasing revenue is critical to having a viable business and to reaching their own personal goals.  This includes both earning more per hour (increasing their rates) as well as bringing in more total revenue by working with more clients, and even expanding their menu of services to include info products, etc.

Earn more money

Earn more money

Earning more money is not only about finances. It is also about self-esteem. What do you think you are worth? I remember when I first started out, I was still in coaching school; I charged $125 for 4 coaching sessions of one hour each. I was at a networking event and a person asked me what made me a good coach…I remember crumbling and leaving shortly thereafter. When I got home I called my coach. I told her how uncomfortable I had gotten and how my confidence eroded in an instant. What could I say to that question…? I was still in school and I was not credentialed.

My coach asked a very pointed question: “What do you bring to the table as a coach?” That’s when the “Duh” bell sounded. I knew I brought a great deal to the table: my 20 years experience as a corporate professional and business owner, my life’s education and travels, my ability to communicate and connect and the list went on…and included my own coach to whom I could bring an anonymous challenge for expertise.

Her next questions were the best: “Now, that you know your value, what will you do to set up your practice like a professional business?” and “What will you raise your rates to?” I made it my business that week to set up systems and procedures to run my business, they were paper and pen, but made me feel like a business owner AND I raised my rates to $250 per month that day. A real Woo Hooo! moment. AND, shortly thereafter I increased my client load from 10 to 15 and no one even flinched about the price!

It is amazing how different the feel of the conversation can be when you are setting up a new client and you say: “The way I run my business is…” and then you explain how the coaching and business relationship will unfold. Clients perk up and listen because they want to be sure to get all that you are sharing…you perk up as well because you have just explained the best run shop in town and you are proud of it! That “perk up” is your self confidence level rising exponentially as you become the savvy business owner you know you are capable of being.

Have you noticed how people pay more for services that are professionally run and executed? Think of a fast food place and a fine dining experience. The difference is in everything:  the quality of the food, the atmosphere, the type of service, and the time invested by client and business owner.

Your coaching practice will be the same. If you invest in your coaching education and practice and professional business processes and systems and use them fully, you will offer expert coaching services and spend less time doing the necessary administrative tasks it takes to run your practice and you will feel confident in charging more for your services AND your clients will expect to pay more as well.

Professional business systems also allow you to grow and expand your services. Perhaps you want to add group coaching to your one-to-one service, an e-book for sale, and/or a product that you may have created. A professional business service can help you accomplish these additions with style as well, again increasing your offerings, and your bottom line success!

How do you create systems to run a thriving business?

There are numerous ways to put together a coaching business. You can take pieces from many places, Excel spread sheets and a combination of software products and put them all together to create your systems and processes. As mentioned, this can feel daunting…we constantly ask, “which is the most reasonable, best value and will the pieces work together?” A coach’s overhead and processes can cost from a few hundred dollars a month to thousands depending upon the systems and expenditures they create. You can spend a year just trying to figure it all out. Or you can go the easy and inexpensive route to a professional coaching practice: The Coaches Console. Click this link for more information about this system: www.coachesconsole.com.

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Make a Difference…

Coach More Clients •  Earn More Money

What is the passion that drives you to coach? What is the “difference” you want to make? Whether you have a mission of simply doing great work with each client you serve or a mission to change an entire industry or community, the drive to make a difference, think bigger, and to increase your impact through the work that you do is often one of the compelling reasons that coaches start a coaching practice in the first place.

Make a difference

Make a difference

Perhaps we have been coaching all of our lives and now we have taken it a step further and enrolled in a coaching school to hone those skills. Now it is time to take the process even further.

I have seen the value of coaching in my own life. As the founders of the Coaches Console, Melinda and I often have two coaches that we are working with at a time. The difference in what we can accomplish with the help of our coach and what we can do on our own is amazing. With a coach as our partner, we spend so much less time and energy stuck and over thinking things and more energy getting on with it, the differences is exponential, in value, fun, accomplishment, how big a difference we can make and bottom line success that we would never again be without a coach. As a result of this experience, our vision is to get the whole world coached. Now that our coach has us producing so much more we figure we may as well think really big!

Big Thinkers and those folks that truly make a difference all have a few things in common. They are passionate, serious about what they want to accomplish, willing to do what it takes to get there and they are professional in the way they use their resources.

Think of someone you look up to that has made a difference in this world. Many were first professional business people who gave of their overflow of running a successful business to solve world problems. Many have created non-profit organizations (professional businesses) to make a difference in the world around them. The most successful non-profits are those that run so efficiently that the greatest part of every dollar raised goes to fund the programs of their passion “making a difference” NOT the administration of it.

What does it take to make a difference? One ingredient is the ability to give of the overflow… and the more overflow… the more of a difference can be made…A way to do this is to create a thriving coaching business that is efficient and professional. A business that can be scaled to increase revenues and services offered and decrease the amount of your time invested on a day-to-day basis so you can concentrate on making that “difference”.

The bigger the difference made the level of satisfaction and meaning for that coach increases exponentially. The level of positive change the world experiences is also exponential…all because a coach created and ran a professional thriving practice and focused the overflow on making that difference.

How do you create systems to run a thriving business?

There are numerous ways to put together a coaching business. You can take pieces from many places, Excel spread sheets and a combination of software products and put them all together to create your systems and processes. As mentioned, this can feel daunting…we constantly ask, “which is the most reasonable, best value and will the pieces work together?” A coach’s overhead and processes can cost from a few hundred dollars a month to thousands depending upon the systems and expenditures they create. You can spend a year just trying to figure it all out. Or you can go the easy and inexpensive route to a professional coaching practice: The Coaches Console. Click this link for more information about this system: www.coachesconsole.com.

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