This is one of our most common questions and one of the biggest problems that new coaches have to face. Throughout coach training, you have heard that you need a VA to help you with your new practice. However, you didn’t understand what that meant. Maybe the following questions crossed your mind:
- How do I get my coaching business up and running with a VA? Or without?
- What would a VA be looking for from me? Am I ready for a VA?
- What do I want from my VA? What should I be looking for?
- What other systems, applications, or processes do I need?
- Will a VA be worth my money and time investment right now?
In this article, we will explore Question #5.
Will a VA be worth my money and time investment right now?
The simple answer to this question is, “It depends.” We could all use a VA to help us from the very beginning stages of our business planning, while still in coach training, and to implement strategies for marketing our web presence. An extra set of hands and “two heads are better than one” rings true whether you are “building the road as you drive down it” or moving to the next level of your product funnel.
A Coaches VA should know how to help design a marketing strategy to generate buzz and get your face in front of your market. Truthfully, you have to decide which market you want to serve and have evidence that they want the services you want to offer. Your VA can help you find where they live, work, and play online and locally. How much of your time could be spent on introducing yourself to various online communities, meeting face-to-face with local business owners, or reaching out to those who are in your inner circle? Your VA will be able to help you create a plan to make the best of these connections with a reply to, “so what have you been up to lately?”
When I work with coaches, we develop a marketing plan that includes opportunities for prospects to come and learn more. I heard it said early in my business to “always have something to invite them to”, and it has been one of the best strategies for planning. Imagine entering a virtual room or networking event knowing that your systems are in place for those who are curious or interested in knowing more about you. The right virtual assistant can help you put all these pieces together.
Working with a Coaches VA at the early stages of your business will help you to focus and create a series of tasks to complete for your marketing plan. If you are clear about your target market and willing to do some of the work, you can save money by working with a VA for only 5 hours a month. However, as you start to bring on clients, you will want to delegate more to your VA so you can do more of what you love – helping others achieve their goals.
I do hope this 5-part series has answered many of your questions about how a VA would assist you. My closing advice is this:
- If you are still in coach training, wait until you finish your first level of certification before working with a VA. You will be in a much better position to talk about your passion and market at that time.
- Be sure to find a VA that works with coaches on a regular basis and is savvy in the areas where you aren’t. You want your VA to be a complement to your business, someone who has been there and can be proactive.
- If you are still employed and launching your coaching practice, find a VA that is willing to help you transition into your full-time coaching practice. You may need her to be flexible and available outside of your work schedule or during your lunch breaks for meetings.