Melinda: Hey, there! Today I want to share with you four things that, when you’re having enrollment conversations, or maybe you call it sample sessions, or a sales conversation, four things your prospects will never say to.
You now, there are four things that we’ll hear a lot, and it usually goes something like this: during that conversation they might say to you is “I can’t afford this, I don’t have the money right now.” Right? That’s one of the common objections that comes up. The second one that you’ll hear is “I don’t have enough time, I’m too over committed, I’m involved in other stuff”, or different variations of it it’s another objection. The third one is “I need to talk to my spouse, or my partner, my wife”, or whatever, some variation of that. They’ll also tell you that. And then the other one that they’ll also tell you will be some variation of “I don’t think this is right for me.” That’s what they will tell you.
What they won’t tell you is, when they talk about “I can’t afford it”, what they’re really saying – or not saying – what’s really going on is they don’t yet see the value in what your services will do for them. So it’s not a money issue, it’s a value; they don’t see the value issue. When somebody shares time “I don’t have enough time” what they’re really saying is “I’m not prioritizing this in my life yet”, or “I don’t know how to prioritize this in my life”, so it’s not a time issue, it’s a priority issue. When they say “I need to talk to my spouse” it’s a tricky one, because they might need to. But one of the things I like to do is make sure “are they committed?” Don’t let them, because what they’re not telling you is: “I’m blaming my spouse, because they’re not here to defend themselves, so it’s a lot easier for me to wiggle out of this conversation.” So that’s what’s going on underneath it.
And then, the last one is, what they’re not telling you is: “I don’t trust myself to follow through on what you’re telling me is possible.” So the next time you’re in the enrollment conversation, listen to what’s not being said. It’s one of the greatest coaching skills out there, it’s one of my favorite coaching skills. Listen to what’s not being said. They might be saying with their mouth
“I can’t afford this”, but listen underneath that, hear what’s not being said, and address the real concern. You’ll have more effective conversations, you’ll get to the heart of the issue, you can bring your coaching into these conversations, and coach them in the clarity and commitment, and have a much more effective enrollment conversation, to get those clients saying “yes”, or get them clear in their “no”. Whichever one, we want them to be clear.
Catch it here and join me at 1:00pm EST today for a free training: https//coachesconsole.com/8steps
Melinda: Hey, gang! Good morning! It’s Melinda here.
And you know, all the time people are asking me “Melinda, how do I find more people to talk to? How do I get new leads? How do I find new clients? Like, where do they come from? How do I get in front of them? How can I have conversations?” And this is a big, just a big topic for a lot of start-up coaches. Heck! It’s a topic for established coaches. If you sit down to your desk and you don’t have enough names on your contact list, or you’re not getting enough sample sessions, I’ve got some information for you today. There’s three things that I want to share with you now, and then I’m gonna be spending a lot of time this afternoon on a free training that I want to make sure that you’re on.
And right now what I want to share with you is, when it comes to finding new people, the first place that I see people jumping to is the “where” statement: “where do I find them, where do I locate them?” But there’s two things that you have to know first. If you don’t know these things, that’s why locating them often feels hard. If it’s not effortless, you’re probably not paying attention to these two things. I’m gonna talk more in detail on the training later today about that.
But the first thing is: know who you’re talking to. You know, I used to go to a networking group here, locally, and there was this one guy, and he would stand up every week and he would say: “anybody with a pulse, I’d love to talk to them.” That doesn’t really cut it, right? It’s like, okay for real. Like, who’s your client? What kind of transformation do you provide? Who do you
love working with? All right, so know who you want to talk to, and and what describes them. Not by demographic, not by characteristics necessarily. But you got to know the collection of individuals that you want to be in front of, that want to hear what you have to say. Because “anybody with the pulse” may not have the need for what you’re offering. So you gotta know who you’re talking to.
The second thing is to know how to talk to them. So many times, what I observe with our clients and participants in our programs is: they’re actually getting in front of a lot of people, but they don’t know how to talk, they don’t know how to say things, or how to communicate with them. So the opportunity falls flat. And they they’re not even realizing that it could have been an opportunity. So you also have to know how to talk to them. Again, I’m gonna go into more detail on the free training later today about that.
And then, number three: you can finally begin to locate where to find them. Because when you know who you want to talk to, and you can describe that segment of people, you know how to communicate with them – the phrases, the language, the words that they resonate with – then it becomes easy to locate where do they hang out. And, in fact, on the training this afternoon, one of my favorite parts of the training is probably, if I had to guess, is probably going to be: maybe not quite halfway through the training, I’m gonna give you twenty places, twenty different ways and places that you can find new leads, and find clients. They’re proven. They’re not just good concepts; they’re actual strategies that have gotten people clients over, and over, and over again. I’m gonna give you a list of those twenty on the training today, so make sure you hop on that training.
And, the thing that I want you to know about these three steps I’ve just shared with you – know who you want to talk to, know how to talk to them, and then know where to talk to them, or where to find them – that’s gotta be in that order. Don’t mix it up or you’re making it harder for yourself. Deal? You’ll see the link below. Click reserve your seat now, if you haven’t, because I’m gonna be telling you how to find leads beyond the people that you already know, to make it easy to get in front of them, have conversations, so that you can confidently talk with them and interact with them, that leads to clients, and leads to referrals. Sounds good? I’ll see you on the training.
Melinda: Hey, good morning! You know I do these Facebook lives and I do a lot of trainings on a regular basis. And one of the things that’s always interesting is when I tell people that I’m an introvert. They’re like “There’s no way you’re an introvert. It can’t be possible! You’re always out there, you’re always on the on Facebook, you’re always doing trainings, you love being on stage. Like, how can you be an introvert?” And it’s true, I am an introvert. And so I want to share with you how you can be seen in your business even if you’re an introvert. Because I find that a majority of the entrepreneurs out there are introverts.
Now I probably fall on the scale of being more in the middle, like I don’t know if I’m an introvert and extrovert, or the most outgoing introvert. I don’t know… But what I do know is that as an
introvert I have got to find time, create time, and make time for renewal in a quiet place alone. Maybe with my husband because he’s also an introvert. But I can put myself out there and you can too! We just have to really pay attention about how we refuel.
So when to give you some insights today that helped me, as an introvert, to put myself out there constantly in my business. Because that’s where the magic happens, right? You can’t stay hidden behind your computer at the safety of your desk! You got to get out there if you want to share your message and help people that you’re meant to serve!
So the first thing that I’m crystal clear on is “why”. Why do I do this every day? Like the great big “why”, not so I can get clients and make money. I would call that a pretty decent “why”, but when you get those clients and make that money, what is that gonna mean to you? And keep really digging in to identify your “why”. When you know your “why” it is a pull and a calling that helps you overcome so many challenges, and frustrations, and fears, and doubts. It just kind of minimizes them and put some in perspective. So when I remember why I’m doing this – because I want to help other entrepreneurs and coaches live the life of their dreams, live their full potential – and I have the ability to help them do that, I’ve got tools and resources and an insight that can help them. So I got to figure out how to get myself out there.
And then to know your people, know your tribe, know your community, know what their challenges and their struggles are know, what their yearning desires and deep goals and dreams are. When you know this you can have massive compassion for them, and it really helps you to kind of set your fears aside or any doubts you might have, and be like “you know what? It’s all about them. It’s not about me”.
So that’s as an introvert. I always make it about them. Before I start a Facebook live, I envision who am I talking to, not just an audience of people, but very specific people, like “Patty’s on the line. I’d be talking to Patty right now.” And I envision there’s one or two or three people that I’m talking to, to help communicate something to them. So it takes it from this great big audience, down to a very intimate conversation that a lot of people get to have privy to, right? So make it about them, and that becomes fuel that helps you to overcome those fears and doubts. It’s like “you know what? I’m super nervous, I don’t know if I’m good at this, I don’t know if I can do this, but I’m going to because I have information that will help somebody else on their journey. And that’s what love to do. I love to help people be their best and do their best.”
The other thing that I do is refuel regularly. This is so important for an introvert! In fact, I start my day, I don’t refuel, I start by getting fueled up. And I take this so seriously, and I think this is one of my secret weapons: I have anywhere from a three to four hour window in the morning for my rituals, my morning ritual with my husband, and I’m getting ready for work and getting ready for the day. And it’s very intentional, where we’re working out, I’m doing meditating, I’m making sure I’ve got a good breakfast, my green smoothie that I make every morning. So I’m filling up my physical body, my mental body, my emotional body, my energetic body. I’m filling it to the place of overflow so that I can give of the overflow right when I first get started. When you’re fully fueled and charged, and you’re working on all cylinders, it’s a lot easier to put yourself out there. Your fears don’t they don’t have the hold on you because you’ve got the energy to move through those fears and doubts.
So start by fueling yourself now. This takes discipline. Took me years to get to this and yes, I know you’re saying “but I have kids, and I’ve got little ones, and they’re going to school.” And that’s true! And I understand that. I had step kids I was getting ready for school, making those lunches, taking them to school. All that stuff happened. And you figure it out. Because you prioritize yourself. That’s a big deal right there: you prioritize yourself and your self-care so that, not only can you start your day from a place of fueled up, but then throughout the day, I take little refuel breaks. And it might be just five minutes where I go out back and walk around in the backyard with the sun, get a little bit of vitamin D, a little bit of recharge. It might be that I go and, you know, one of my indulgences is NCIS. I might go sit and watch one episode and I just completely disconnect. Or I might go on a walk, or I might go get a Starbucks, or get a manicure, take a nap. Doesn’t have to be big or extravagant, but how can you refuel in little snippets and pockets throughout the day. It keeps your energy up so that you can give from that overflow continuously.
And then the last thing that I like to do is when I’m going to events, whether it’s a networking event, or a party, or a gathering, or whatever it might be, doing a training, being on stage, whatever it is, I like to set intentions. Like “what are my intentions?” And I try not to get too big with them, right? If I’m gonna go to, like at my mastermind when there’s 50 of us, it’s like “okay, we can do this.” And I really set my intention. I was like “I want to connect with two people while I’m here.” And I get super focused. So when I get in it doesn’t seem overwhelming that I’ve got to connect with everybody. It’s like, “I’m gonna connect with two people”. Or if I’m in a networking event it’s like “you know what? I want to have five conversations and get five business cards. Or get ten people to enroll into my lead magnet.” Whatever it is, I set my intentions so that I don’t have to feel, like “oh my gosh! I’ve got to talk to everybody here”. And then I can be conscious and diligent about how I move through this space. So those are some of my secrets to how I, as an introvert, put myself out there on a regular basis. I hope that’s helped you.
Now one of the last thing that I do is – I usually have. I call it a wingwoman, accountability partner, a friend, a colleague, whatever you want to call it. And I have that person that I share my intentions with if I’m going to an event, or a networking event. And we partner up beforehand and it’s like “this is what I want to get out of the event.” And we tell each other that, we go to the event and we help each other. And so if I have a wingwoman, like Patty let’s say, you’re my wing woman, and we go to a networking event, you might know John and you bring him over to introduce him to me. So I don’t have to put forth all that effort as an introvert to go over aintroduce myself, right? So that having a wing woman, or that accountability partner along with you really helps to put yourself out there.
So I’m gonna keep this series going because I hear a lot about “how do I put myself out there, how do I be seen, I’m an introvert, it’s really hard.” So I’m gonna kind of dissect this and several of these Facebook lives. But if you’re an introvert, I’d love for you to comment below. What’s one of the tips that helps you put yourself out there in your business? Comment below and let’s collectively create this for all the introverted entrepreneurs out there, so that we can get our message out there, so we can be seen, so we can serve the people waiting for the solutions and resources that we have for them.
I believe in you. I know you can do this! I’m so proud of you! And post below. I want to hear what you got to share on this topic.