Every day, coaches waste time, money and energy trying to master “the perfect” marketing strategies for their business. They know that if they just get it right and integrate the one, perfect, magic marketing strategy into their business, it will be the answer to their prayers – they’ll coach more clients and make more money. And more importantly, they’ll finally be successful at what they set out to do.
Entrepreneurs get so consumed with the various marketing strategies in the world of business that they focus so much time, money and energy learning and perfecting the strategies, and hardly any time integrating the strategies; much less seeing the results. There are so many choices – speaking venues, webinars, free teleclasses, networking, advertising, Facebook, LinkedIn, Twitter, sample sessions, authoring a book, and on and on and on. People get caught up in making sure they select the “right one” because if they don’t, they fear their business will surely fail. Don’t get me wrong. Marketing is essential in business. And the strategies I’ve listed will bring success. The problem is that too much focus is placed on them while little or no focus is placed on what a coach is naturally good at (and loves to do). Why make it harder than it has to be?
This leaves coaches with, as Kate and I call it, their panties in a wad and all out of sorts. They are frustrated because they’re making no headway toward getting clients. The “perfect” marketing solution they just knew was going to be “the one” to lead them to their success has not generated the results they hoped for. And when one strategy doesn’t work, they are off to spend more time and more money locating the next “perfect” strategy to be the answer to their prayers. This vicious cycle leaves a coach distracted from the goldmine right in the palm of their hands. But they are so focused on marketing, they aren’t cashing in on the results that could be achieved in their business, simply by being the best at what they do – supporting their clients.
When a coach can place their attention toward integrating Exquisite Client Support, the ripple effect can begin. You see, you are already magnificent at supporting your clients during the coaching session. It’s true, right? You’re an amazing coach and your clients LOVE how you support them. The misconception is that this level of support is only done during the actual coaching session. The truth is that when you can apply this same level of support from the moment they become a potential client, all the way to the end of their coaching agreement, and beyond, you create raving fans, which leads to referrals of new clients. Your clients actually do your marketing for you! And when you provide this level of support to your clients, they experience a faster return on their investment and accomplish even more than they originally set out to with you. This leads to extended client agreements, and a bigger impact on your bottom line.
The key to integrating this type of support is to leverage your time, to automate the interaction and to bring consistency to the way in which you support your clients. The goal is to spend less time as you provide more in-depth support – and it is possible.
I had someone once tell me that they experienced success in their business not because they mastered the absolute, perfect marketing strategy, but because they simply became the best at what they did. Their clients loved them; they got the results they originally desired (and beyond) and regularly referred new clients to them, to the point they had to create a waiting list. In fact, one client was willing to wait 6 months to work with her because she was so good. Imagine having a waiting list of your A+ clients.
When you place your attention externally on trying to figure out the right marketing to apply in your business, the typical result is analysis-paralysis. So get your panties out of a wad, recognize the goldmine within you and become the best at what you do. Cash in on the amazing way you are already supporting and being of service to your clients. It’s time to take it beyond the coaching session. And the result will be an increase in your revenue, extended client agreements, and raving fans willing to wait 6 months to work with you.