Whew! This year has just flown by, hasn’t it? There are only 15 days left in 2015, and wow, has it been a FULL year!
Our team at The Coaches Console and I have learned so much, but in reflecting on 2015 recently, I came up with the Top 3 Lessons, and I want to share them with you, today.
It is my hope that as you move into 2016, you’ll be able to use these lessons to improve your efficiency, boost your profits, and have more FUN than ever!
So, without further ado, here they are:
Lesson 1: Prepare for the unexpected—the truth about systems and teams.
As you may already know, my mom became very sick this fall, and after an unexpected hospitalization and surgery, she passed away. My sister (one of our TCC team members) and I were away from work for several weeks.
Even though our leaves of absence were unexpected, business went on pretty much as usual. Why?
Because we had created and implemented systems in advance, so that our marketing, new client engagement, and client support was organized and in place.
That meant that we could be with our mom when we needed to be, without worrying about whether our business was continuing to thrive.
And as a quick reminder, having a team in place doesn’t mean you have to have a full offense, defense and second string! It may be as simple as hiring a Virtual Assistant or Online Business Manager. Either way, it’s important to have someone else who knows your systems, and who can help run them in your absence.
I was (and am) beyond grateful that we had taken the time while all was well to create the systems that sustained our business during our unexpected time off, and I’d love for YOU to take advantage of this lesson now, too!
Following are two things you can do to get started:
Lesson 2: Give the little details the attention they deserve—they really add up!
Sometimes the tiny details don’t seem like they make much of an impact, but when you look at the big picture – the way all the tiny details combine – you may find that they make a huge difference in your bottom line, as well as in your ability to serve and support even more clients at the highest possible level.
One significant example is our last Easy Breezy Coaching Business Bootcamp promotion. We’ve run this same promotion 2 times before, but this time, we optimized several “tiny” details.
- Took a different approach to setting our goals.
- Solicited expert advice (instead of figuring everything out on our own).
- Added a short, engaging video to the launch.
- Edited the “thank you” page, which people see after opting in for our free training.
- Added a few new emails into our existing marketing sequence.
- Implemented 3 additional ways to support clients.
Individually, none of these items seem like they’d make a huge impact, right?
But together, they resulted in an additional $500,000+ in sales and many more clients that are impacted!
In our business, I often see people overlook these kinds of details, thinking that if they get those big pieces of the business in place—like their free gifts, autoresponders, sample sessions, online scheduling, and online product store—then they’ll be golden.
These “big pieces” create a good start, but the real success lies in how you plan for, prepare and execute the details!
I like to use the analogy of the old-timey radios. You know the ones: you have to turn the dial until you get to the station you want to hear. As you get closer, you can kind of hear the music, but you have to slowly, gently, carefully, barely turn the dial one way and then the other, carefully adjusting it until the station comes in clearly.
That’s what we’ve done with our marketing and support at TCC over the past year. In slowing down, we’ve made a significant impact. (Yes, we’ve slowed down in order to speed up!)
So let me ask you – are you paying attention to the details in your business? In 2016, take some time to focus on them, and I’m confident you’ll discover they have a bigger impact than you expected!
Lesson 3: Affiliates—of any size—can be powerful promoters. Nurture these connections.
Sometimes, in an attempt to develop what we believe will be lucrative affiliate relationships, we look for “big” affiliates—those who have big lists of responsive clients.
I want you to know that you should never overlook opportunities to partner with the “little guys.” (And don’t sell yourself short if you’re a little guy!)
One of my favorite examples is that of Jory, one of members and an affiliate with a relatively small list of 900 members. She promoted us in a launch, alongside other affiliates whose lists are in the 15,000-50,000 member range.
The features and benefits TCC offers complement what Jory offers—they solve a problem for her clients that she doesn’t solve, herself. Rather than worrying about how many of her members signed up for our promotion, she simply shared the features and benefits because she knew they were a good fit for her community.
As a result, she referred us a significant amount of new Bootcampers—and was among our top 10 affiliate promoters, which means she joined us on the trip to Greece (where we thanked our team and top promoters for helping us create our biggest launch ever). So even though Jory had a “small list,” she definitely made a significant impact.
When we worked with our “little guys” this year, we brought in an additional 1,000 opt-ins and close to 40,000 more in revenue!
Now, to help you nurture your affiliate connections, we’re sharing below some additional ways in which you can support your referral partners – in addition to emailing for promotions:
- Brainstorm prospect or client engagement ideas
- Review their content or material
- Introduce them to resources that may support them in reaching their long-term goals
- Gift your product or free gift to their audience as a value-add bonus
- Share templates you’ve created for your own clients or programs that may benefit them in solving their challenges
- Host them on your podcast
- Include them as a resource in your newsletter
- Have them speak at your events
- Bring them on as guest experts as a bonus in your program
Again, as you move forward into 2016, keep those “little guys” on your radar! They have the potential to make a BIG impact.
And from all of us here at The Coaches Console, we wish you and yours the happiest of holiday!
We are so grateful for each and every one of our TCC community members (that’s you!), and we can’t wait to have more fun with you than ever before, in 2016!