As promised, today we’re going to share our famous 5-Part Connection Conversation for Clarity of Communication; that is, exactly how to answer the Question of All Questions: “So what do you do?” in a way that showcases the transformation you provide.
Last month, we talked about whether it’s possible to make money in your niche, no matter how “quirky” it might be.
We said yes! It sure is—when you:
In February’s newsletter, Clarity of Communication, Part 1 of 2, we explained how to get really clear—crystal clear—about how your ideal prospects or clients describe their challenges or solutions.
Our famous 5-Part Connection Conversation is the next step in clearly communicating how you help those same people overcome the challenges and experience the solutions.
When it comes to networking, the following scenario is incredibly common:
You attend a networking event, and inevitably, you freeze like a deer in headlights when someone sidles up to you, and over fancy hors d’ oeuvres and a glass of champagne (or maybe just soda water) asks you, “So … what do you do?”
Your body goes into high alert, overcome with anxiety or dread, or some combination of the 2.
What if you could respond with confidence, instead?
One of the biggest mistakes we see coaches make when they answer the “What do you do?” question is to explain WHO they are – as a coach – rather than the transformation they provide.
The second-biggest mistake we see coaches make is that they come up with a clunky, one-sided response, simply answering the question, rather than creating an engaging dialogue.
So what can YOU do to avoid these mistakes, and instead, use networking conversations to communicate your niche and the transformation you provide so that ultimately, you can get more clients and earn more money?
You can use our famous 5-Part Connection Conversation.
This conversation creates an engaging dialogue that is absolutely stellar for networking. It has multiple uses, as well, because you can then apply it to your marketing materials, including opt-in pages, emails, sales pages, enrollment conversations … you name it!
Today, we’re going to share with you the elements of the 5-Part Connection Conversation, so you can begin to experience confidence and results whenever you’re faced with that “dreaded” networking question.
Here we go!
Part 1: Identify the demographic of your ideal client (the TYPE of client you serve – think coach, speaker, author, trainer, etc.).
Part 2: Pinpoint the biggest Pain Island Challenge that keeps your ideal client awake at night (remember to use the specific words and phrases they’d use, which we explored in our February issue).
Part 3: Define the top Pleasure Island Result your ideal client desires (again, you should have these from completing the exercise in our last newsletter).
Part 4: Explain how you currently package your services (for example, one-on-one coaching, group coaching, teleclasses, bootcamp, home study programs, speaking, etc.).
Part 5: Share evidence in the form of a testimonial or success story from one of your ideal clients.
So, now that you have the 5 parts, we’d love for you to go ahead and fill in the details for each.
Here’s an example you can use as a model, to make this Easy Breezy …
“So what do you do?”
Well, do you know (insert part 1 – the demographic: coaches) who struggle with (insert part 2 – biggest Pain Island challenge: getting clients)? Well, through my (insert part 4 – current services: Private Coaching), I help coaches (insert part 3 – top Pleasure Island result: set up and launch their biz) so they (insert part 3 – top Pleasure Island result: get a steady stream of clients and make more money). In fact, when I worked with (insert part 5 – success story: Suzie), she experienced an 80 percent growth in her business in one year.
Bonus Tip: When you begin with a question, like in the example above, you are asking someone to answer you. This creates engagement – a conversation, rather than a 1-sided response.
Then, the door has been opened, and you can go on to describe the results – the transformation you provide and easily offer your free gift as a way for them to find out more.
Try this new method of conversation at your next networking event, and let us know how it goes!
Remember, these conversations take practice, so keep adjusting until it feels authentic, confident, and effective to you.
This is a powerful start to engaging in confident, effective networking and marketing conversations … and for boosting your business and income … no matter what your niche!