I’ve had many folks in this community share with me how they’re pivoting their offers and packages during these times to leverage online courses – full courses, mini courses, home study courses… That is awesome!
Whether you’re pivoting your business to leverage online courses or you’ve always known you wanted to launch one and you’re doing it now, there’s one thing that makes ALL the difference in the quality of your course and the degree that your clients will get results from it.
The Client Success Path!
One of the beautiful things about offering online courses in your coaching business is that there is a defined starting point… a defined ending destination… and a specific path to follow. When people have a specific path to follow it increases their chance of success and results.
And that’s the name of the game = clients getting results.
The name of the game is NOT putting a lot of people into your course then forget about them. That’s a revenue focused business. Revenue isn’t bad, it’s just ideal to be a by-product in our business not the focus. Results (of or clients) is the focus. The more clients get more results the more revenue you make.
A Success Path begins to map out the journey and destination to support your clients in getting results.
When it comes to the success path your clients will experience Momentum or Friction. How you create your success path and course will have a significant impact on which of those two scenarios your clients experience. That’s why we spend so much time with our clients in our Bootcamp, Accelerator and Masterming making sure their success path is simple and clearly defined. I wanted you to be sure your’s was too.
During this Stay-At-Home quarantine, I’ve been spending quite a bit of time reading, journaling and investing in my own growth. One of the books I’ve read is a new book by a colleague of mine, Danny Iny: “Teach Your Gift.” In chapter 5 he wrote about Momentum vs. Friction.
He nailed the core essence of why clients fall prey to friction and lose momentum. And I wanted to share that with you!
Danny also described the 3 categories of friction. When I read this, it was so crystal clear about what I need to be sure I’m doing as a course creator to set my clients up for momentum. I had to share that with you as well.
Comment below what you’re top take-aways and aha’s are from what I’ve shared with you from Danny’s book…