Another bootcamp graduate that we have recently interviewed was Johanna Clark, and I loved her story about her business. Well, actually, first I loved the kind of work that she does. She works with parents with little babies to help them get good sleep at night, and how to interact with their child, and, create a supportive environment, so the child is blissful and the parents are blissful. I mean how awesome is that! And Johanna was anything but blissful in her own business. And I find it fascinating that. because, well, the way Johanna described it, she was approaching her business as a hobbyist, right? Not as a professional. And she’s just kind of dabbling in it here and there. And I find it so fascinating how the type of clients and the struggles that Joanna works with was very similar to what she was experiencing right in her business. She was experiencing overwhelmed. She was cranky. She was trying to fit it in, and, really didn’t know what she was doing. And the same thing, her parents, as she was coaching, they were saying the same thing. They were kind of dabbing it. They didn’t know what they were doing. They were overwhelmed, they were cranky. And I love that the journeys mirrored each other because when you know what you’re doing. Things go a lot better and so just like Joanna is able to help parents know how to be parents, and, how to work with their children and create that environment with their children that both takes care of them as the parents and the babies and the kids. Joanna started doing the same with her business. She began learning how to take care of her business, how to tend to her business and create an environment that is supportive and nurturing of the kind of results she wanted. And that’s exactly what she got! And so, when we don’t know what we don’t know, just like brand-new parents – they do not know what they don’t know. And they learn fast, right? They learn through trial and error, that you can have somebody like a Joanna, where you don’t have to learn through trial and error. And it can be a much better journey. And Joanna did the same thing. So, if you’re trying to figure it out as you go, and you don’t know what you don’t know, and, your piece and a lot of stuff together, but you’re still overwhelmed and cranky, it might be time to find that person, that path, that guide, that community, that can help you figure out what it is you need to know so that you can create that supportive and behind the scenes. So, things are good behind the scenes. So, they’re good in the front of the scenes as well.
So check out Johanna’s story. I’ve copied the link below. Read her story and see if you can relate in your business. It might be time to stop following that I don’t know what I don’t know and still trying to get the results that you want. May not be the funnest way to do your business, but check out her story below. I think you might be able to relate to her.
You know, I was just working on some of our marketing and content, and, we made a blog post earlier, a few days ago, and it was about one of our graduates, Rachel. And it talks about the 80/20 principle. You’re probably familiar with that, right? Most coaches, when they’re first getting started, most entrepreneurs, they kind of have this formula backwards, right? They spend 80 percent of their time to get twenty percent of the results. And what I love about Rachel’s story is, she was actually doing that and it was not working for her. Her business was not going anywhere. As she said, she was kind of slogging through everything she had to do. She wasn’t getting results, and, then she flipped it around. And she’s like: “Wait a minute, I need to do 20% of the work, and, spend 20% of the time on my business, to get 80% of the results!” And as soon as she flipped that principle around, then she began to leverage the tools and the resources that guides the mentors. The communities that could help her effortlessly get her business in motion; and she did exactly that. I’ve included a link below where you can read her entire story about how she transformed her business, and, the kind of results she’s getting. She went from no list and chaos behind the scenes. Now, she’s got over 2,000 prospects on her list. She’s got a lot of buyers. She’s working with JV partners and she is like the the momentum that she’s creating. I’m inspired by it every day. And when I also live about her stories, because she’s working with this principle. Leveraging it to her good, right? She’s spending 20% of her energy, and, time, and, attention to get 80% of the results. Now her creativity is flourishing. Her passion is going through the roof, and she has more time to really nurture her business, and, her clients. And there’s more room for creativity. It’s like this snowball kind of building momentum in a positive direction. And she’s just getting started. So, if you haven’t read it, read Rachel’s story below. Check that out and see how you can leverage the 80-20 principle, and, how you might need to flip it on its head.
You know, doing more is not the path to success. It’s actually the fastest path to burnout. A lot of times, entrepreneurs, especially when they’re first getting started, they buy into this thinking of: “well if I can just do this one more project, or implement this one more strategy, or just do this one more thing before I leave, then it’ll…” And it’s the “if-then,” right? [And doing] More here’s why it’s the fastest path to burnout – its fear-based. That whole “if-then” or “if-when” thinking. So, you’re letting your fears dictate your actions -which that’s just gonna create a mess. It’s also putting you in
reactionary mode: “this oh crap I got to do!” “that oh crap I need to do this!” And everything feels urgent and important, right? We’ve lost sight of the reality of what’s urgent, what’s important; but can actually wait. And we’ve lost sight of that because you’re in reactionary mode. Because fears are driving your thoughts and your actions. And there’s no time to rejuvenate. The more you do the more, you cram in and just that one more thing there’s no time for you to rejuvenate. So you are giving of your fumes your sputtering along,
trying to dip into the bottom wells of your gas tank. And you’re trying to do this monumental thing called setup-launch-and-run your business. But you’re doing it on the fumes nobody can run them, nobody can live life like that, much less start a business like that. And so, instead of doing more, it’s about being more to specific things that I want you to focus on being more efficient. It is the first thing. And what that means, is you know that old cliche working harder, I mean working smarter. No, no, no, we’re being smarter not harder, right?
And what being more efficient looks like, is having an organized back into your business chaos. In the backend means chaos, in the front end that’s not how we want to show up. You’re not professional, you won’t be credible. You’ll lose a lot of opportunities. So, make sure you’re organized in the backend of your business. You have systems and processes in place, so that when you follow those consistent
steps every time, they’re generating consistent results. Consistency allows you to free up your time and energy to focus on what you love. And then it also means having a degraded back-end. Not spending all your time trying to manage multiple platforms, multiple technologies, multiple pieces. bBut making sure it’s all working together like a well-oiled machine. Now your business can work for you! You want to work so friggin’ hard for your business.
And then the second thing I want you to focus on, instead of doing more- it’s about being more nurturing nurturing with self care. So many like this is the secret weapon of entrepreneurs. Self care usually, it’s well – when I have time, I’ll get to taking care of myself. Because you’re doing the whole more thing, and creaming your time
with other stuff, and doing it badly. But when you can flip that around, and, you can prioritize self-care, now you’re fuelling yourself up. You’re feeling yourself up energetically. You’re staying connected to your “WHY,” which drives your passion. Now you can think more clearly. There’s more energy that you have, so, you can actually accomplish a lot more in a lot less time. So, you’re working smarter,
you’re spending your time more wisely, right? Nurturing also means being more creative. The more you spend time on things like meditation, journaling, doing gratitudes, taking walks, and, what one
of my friends calls “percolating,” now your creativity can rise up. Because you have the time, and, space, and, energy. Because you’re being more efficient, you’re being more nurturing. Now you’re thinking more clearly, you have more creative thoughts. You see strategies, and, situations, and, challenges with more clarity. And you can even bring in your intuition, right? It’s equal parts strategy, equal parts intuition.
When it comes to running your business, especially for us women, and for you guys out there that have done a really great job of bringing in both the masculine and feminine intuition, is one of this another secret weapon of the entrepreneur. So, it’s not about doing
more. It’s about being more, being more efficient, and, being more nurturing.
What can you do today? I want you to comment below whether it’s being more efficient and having an organized back in our systems and processes and integration or whether it’s being more nurturing self
care that creativity that intuition. What can you reach for today to help you stop doing more, and, start being more? It kick into a snowball that will create positive results in your business like that. I can’t wait to see what happens for you!
Reality check: When you’re in the first stages of launching and growing your coaching business, you’re going to encounter challenges. When you do, you might even think they could prevent you from doing what you really want to do. So how the heck do you get past them? During a recent mastermind meet-up, I asked my own coach, Stu McLaren for advice—and you can hear it in this video:
Now that you’ve heard Stu’s advice on the mindset you need to adopt and maintain in order to persevere in business, it’s time to discover precise actions you can take, at each phase of your business-building journey, so that you keep moving forward despite the challenges you’ll experience! I’d like to invite you to download my free report, 12 Proven Strategies for Launching & Scaling a Coaching Business Now! When you read it, you’ll learn how to run your business like a well-oiled machine, without the overwhelm and stress, as you make the difference you’re here to make! Get it now, here:
