- fear
- chaos
- uncertainty
- questioning
- pivoting
- serving (or something along those lines).
As we’re in this “time of in-between” where everyone is finding their new rhythm (for now), it’s important to remember the long game. This was a phrase that my coach, Stu, shared with me over and over and over and over… When we were strategizing about a new offer, he’d always ask how this plays into the long game of my business. When he was supporting me in creating and implementing a launch, he’d always bring it back to the long game.
Everything we do right now affects the long game of our business. Often times of crisis when we find ourselves in the fight or flight or freeze mode, it can be easy to take our eyes off the long game and to focus on the here and now.
To some degree that is absolutely required so you know how to survive from day to day. But as a business owner, it’s not just about surviving, it’s about thriving.
And yes, it’s okay to think about thriving in times like this when there is hardship, instability, economic pressures swirling around us. In fact, I think it’s by putting our attention on asking the question “How can I thrive instead of just survive?” that a new creativity and perspective emerges for us.
Often the just asking “how can my business survive in these times?” leaves us in a place of doing the bare minimum to get by. That is okay for a SHORT period of time. But if you keep looking only at the bare minimum then your business will only generate the bare minimum – and that most likely isn’t sustainable.
When you ask the question “How can I thrive in my business during these times?” Can you feel the shift in your energy? It’s such a powerful coaching question we can ask ourselves right now. This question leaves you in a place of making sure you’re doing what is necessary to survive there here and now AND you’re also looking a few steps ahead – you’re now paying attention to the long game.
How can I thrive in my business during these times?
We’re finding that the patterns of the folks spending time online is that opt in rates are WAY up, the consumption of written and video content is WAY up, sales are holding steady or taking longer for people to convert. Right now, part of thriving is nurturing your audiences and building your list.
How can you focus on getting likes / comments / shares and turning them into leads on your list?
Post below: what are you doing to nurture your audience and grow your list right now?