I saw a simple message come in my inbox this weekend and immediately thought of all of you. I’m not sure what you’re each doing to serve your list/clients or past clients in the midst of everything going on… but this might be a simple easy thing…
In a previous FB Live post I shared with you the swipe copy to send that lets your list/audience know how you’re handling COVID-19 as a business to support them…
Then this could be a secondary message (or stand alone message) to provide one type of support.
I had the vision of you all sending this email specifically to your past clients as a way to reconnect with them and potentially spark some new clients (even if short-term).
But it could go to any current clients as a value-add… It could go to your entire list as value-add/spark potential new clients…
It was the subject line that really caught my attention – made me click right away! (I’ve modified the email from the original so it would be suited for your type of business/niche). I could see sending this to someone as a free ‘strategy session’ (that is also a soft enrollment conversation offering a modified COVID/Pandemic type coaching package, program, etc. – no hard selling, just soft selling and more inviting)… or you could even make this be a low cost stand alone session ($37 or something similar)…
Anyway – thought I’d share my little bit of inspiration I had that left me thinking of each of your businesses…
1. Copy & paste the below message into a document
2. Customize to fit your nice
3. Insert the two links where indicated by brackets (to your online calendar and to a lead magnet if applicable)
4. Add your signature
5. Send
Subject line: Need a break from the world’s anxiety? Get a little help…
Message:
Right now all of us need a little extra loving.
What I’m observing from many of my clients is the need to shed some of the stress that’s weighing heavy on them.
Just this morning I called my coach and had a quick conversation to “dump” my frustrations that were blocking me from being able to do anything today. I thought maybe you could use the same.
If you feel like you need a little bit of help to get re-centered, so you can focus and do the things that will make your life easier, just book a ‘tune up’ session: We’ll dig in, release the stress and any underlying Villains making it super hard for you to feel safe and productive.
Click here to book a session. Here is a link to {INSERT LINK TO LEAD MAGNET OR RESOURCE}. It’s free and it feels really good!
I look forward to connecting and helping you feel better,
Stronger Together,
NAME
Hi Melinda,
Thanks for this. I’ve just copied the template and sent it to my inactive clients and hot list. Too early to say how effective it was. I had to change some of the linguistics to match my own style, but your wording served as a great starting point for me.
One concern – I sent a test message to my own email address and it went straight into my junkmail. I’m worried the same will happen to the others. Any ideas?
I’ll update you in a couple of days once it’s landed in my prospects inboxes.